As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with com...
Culture and data – What sets the Sydney Swans apart on and off the field
Game days start hours before the opening siren for Sydney Swans’ COO Drew Arthurson. His game prep usually includes hosting corporate events. And sometimes making coffee for the players. Everyone in the organisation has their own game-day rituals, but when you break it down, it’s the art and science of how individuals do their best work. Elite performance is what everyone at the Sydney Swans strives for, regardless of their role. Drew explains the key leadership principles underpinning that shared goal. +++ The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. This episode is hosted by Dr Juliet Bourke. The transcript and show notes can be found on our website here. If you're interested in hearing more about the business of sport, we know you’ll enjoy our episode with Darren Werner, the Head of Marketing at Kayo Sports. Listen here. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.
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28:37
Programmed for loyalty – The psychology of consumer behaviour
For decades, the world’s best brands have refined their techniques to reach new consumers and create loyal, life-long customers. But the modern consumer is smart and informed, maybe even cynical. So how do you grow your business without resorting to manipulative psychological tactics? Consumer behaviour expert Professor Nitika Garg says the key to earning consumer loyalty is authenticity and a holistic approach to your brand’s identity. +++ The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. This episode is hosted by Dr Juliet Bourke. The transcript and show notes can be found on our website here. If you want to learn more about marketing – its potential ethical pitfalls and how to avoid them – you'll like our episode with marketing expert Dee Madigan. You can find it here. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.
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22:36
Understanding Gen Z – How this start up is engaging a new generation of consumers
How can brands connect with the next generation of consumers? It's a question on the minds of many, especially in a bustling online marketplace. Yet, only a few have cracked the code. While most organisations have jumped on social media in a bid to attract young consumers, what they haven’t done – according to Sam Koslowski, co-founder of youth media brand The Daily Aus – is taken the time to truly understand their audience. TDA is doing things differently, and its unique approach to audience building has seen it evolve into a trusted media brand that reaches half a million people every day. +++ The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. The transcript and show notes can be found on our website here. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.
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27:45
Hollywood hustle – From indie producer to CEO
Lights... Camera... Spreadsheets? Emile Sherman and his production company See-Saw Films have produced some of the most beloved films and TV shows of the last few decades, including The King’s Speech, Lion, Heartstopper and Slow Horses. It’s a job he loves, but it’s not all glitz and glamour. In fact, it's similar to running a business in almost any other field... Whether you're trying to spot the next big thing or learn when to say “no” to the big money, running a production company is far more business than “show.” Emile explains how he and his business partner Ian Canning transformed See-Saw from a scrappy startup into a global production house, how their early bid for independence informed the way they work today, and why the risky decision is often the smartest one. +++ The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. This episode is hosted by Dr Juliet Bourke, with insights from Professor Claire Annesley. The transcript and show notes can be found on our website here. You can listen to Emile's podcast Principle of Charity here. He also has The Sandbox: A See-Saw Podcast On Creativity which you can find here. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. See omnystudio.com/listener for privacy information.
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22:55
Creative conversations – The business of making and selling art
‘Dreaming is such an important thing. You have to have space to imagine what something could be.’ Carving out the time and space to imagine and ideate is crucial for all business leaders. The development and growth of their companies depend on it. And for contemporary artist Ramesh Nithiyendran, finding time to ‘daydream’ is only possible with the strong infrastructure he’s built around himself and his practice. Across the first decade of his professional career, Ramesh built a successful art practice by treating it like a startup - reinvesting profits, building infrastructure, and thinking carefully about his brand. He peels back the curtain of the creative industries, talking everything from seeking funding and finding an accountant, to what it means to build a sustainable creative business while maintaining your artistic vision. +++ The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios. This episode is hosted by Dr Juliet Bourke, with insights from Professor Claire Annesley. The transcript and show notes can be found on our website here. Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn. We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.See omnystudio.com/listener for privacy information.
As the pace of organisational change speeds up, a new generation of leaders is emerging who see the world differently. They are finding ways to grapple with complexity and make an impact in an accelerating world. What can we learn from them? In The Business Of, a podcast from UNSW Business School, a diverse group of business leaders from the corporate, start-up, government, and for-purpose sectors share their lived experiences in building businesses that can ‘do well’ and ‘do good’.
Host Dr Juliet Bourke, a UNSW Professor of Practice in the School of Management and Governance, speaks with leaders from a range of industries unpacking the complexities of business of art, sports, AI, climate change and more.
Wherever business practices are shifting UNSW researchers and academics are there, and in The Business Of you also learn about the global forces, competing interests and new trends influencing everyday decisions.
Professor Frederik Anseel, Senior Deputy Dean at the UNSW Business School will help you make sense of all the moving parts through the latest research at the world’s top universities. He breaks down how that research equips leaders to make better decisions, build better teams and make a real impact.
If you’re curious about the way business works, The Business Of can introduce you to contemporary industry practices and take you inside the minds of leaders as they figure out what’s next.
Find out more -
https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast
https://www.businessthink.unsw.edu.au/
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