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How to Assess Your Industrial Sites for Data Center Development
Get more market insights here:https://shorturl.at/QWTRtIn this video, Mike Netzer, VP of Sales and Marketing, and David Liggitt, President and Founder of datacenterHawk, share insights into the critical factors that influence successful data center site evaluation and development. Whether you're a real estate professional, developer, or decision-maker in the technology field, the topics covered will offer you a comprehensive understanding of what it takes to choose the right location for a data center.Key Evaluation Criteria for Site SelectionThe video breaks down the three primary pillars of data center site evaluation—power, connectivity, and location. Experts discuss the availability of reliable power grids, high-speed internet connectivity, and how proximity to urban centers or key infrastructure plays a role in site viability.Understanding Data Center Risks and ChallengesAn in-depth focus is placed on potential hazards and risks that could impact a data center project. From environmental factors like flooding and seismic activity to legislative and zoning challenges, every major risk is unpacked to help viewers make informed decisions.The Role of Scoring SystemsA detailed explanation is provided on how data center site scoring systems work. The video highlights how these systems quantify and prioritize factors such as cost, accessibility, climate conditions, and long-term scalability to deliver a transparent assessment of site potential.Get ready to gain actionable knowledge and a strategic edge in the competitive world of data center development!
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26:02
Evolving Infrastructure and Demand – Asia Pacific Regional Podcast: Ep 2
Get more market insights here:https://shorturl.at/QWTRtThis video features Dedi Iskandar, the Regional Director for Asia Pacific at datacenterHawk, and Donny Gunadi, Senior Insight Analyst for Asia Pacific at the same company. Their joint experience and knowledge offer an invaluable insight into the diverse and complex data center market in the Asia Pacific region.Understanding the APAC Data Center Market- Dedi Iskandar highlights the diversity and complexity of the Asia Pacific data center market which stretches across approximately 33 countries.- He delves into the variables that make this region unique, such as differing demographics, varying levels of internet penetration, and the maturity of markets within the region.- The importance of cloud, AI, and content in driving the data center industry in Asia-Pacific is emphasized, highlighting the ever-growing digitization of the contemporary world.- Dedi identifies notable growth potential and challenges in various countries within the region, such as Singapore, Malaysia, Indonesia, and Australia.AI and the Adoption of Data Center Colocation Services- Donny Gunadi discusses the impact of AI on the adoption of data center colocation services in the region.- He outlines the challenges and opportunities presented by AI applications in data centers, such as the demand for increased processing power and cooling requirements.- The discussion also spotlights the role of hyperscale cloud providers in encouraging the adoption of AI technologies in data centers.ConclusionThis enlightening discussion between Dedi Iskandar and Donny Gunadi gives us an exclusive look into the complexities of the Asia Pacific data center market. They outline the pivotal role of cloud, AI, and content in the industry while illustrating the potential for growth and the challenges faced in different countries within the region.Do watch the video for a closer look at how AI is influencing the adoption of data center colocation services and how increased processing power and cooling requirements are changing the game.
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13:07
Bogota Data Center Market Overview - Latin America Regional Podcast: Ep 2
Get more market insights here:https://shorturl.at/QWTRtWelcome to episode 2 of our industry insight series, where Steve Sasse, our Regional Director for Americas, and Daniel Correia, Senior Insight Analyst at DatacenterHawk, deep dive into the vibrant LATAM data center market.Understanding the Market Size and Major PlayersIn this section, Daniel shares some critical figures outlining Bogota's data center prowess. With a commissioned power capacity of 37 megawatts and another 60 in the pipeline, Bogota's digital infrastructure is thriving. Exploring the Benefits of Zona FrancaZona Franca, located in Bogota, stands as a beacon of opportunity for data center operators. The area offers attractive tax and regulatory perks like tax exemptions and reduced import/export duties that help operators lower operational costs and cultivate a welcoming business environment.Unlocked Market Potential and the Role of PoliticsOur experts believe that Bogota holds untapped potential for growth, particularly post the 2026 elections. Political matters such as tax reforms and foreign direct investments shape the landscape of the data center industry in Colombia. As the market readies for an expansion phase, data center providers are already preparing to cater to the expected surge in demand.Harnessing Renewable Energy and Exploring Expansion PossibilitiesFinally, the conversation shifts to Colombia's use of renewable energy sources and expansion plans. With hydro as their primary renewable energy source and increasing investments in wind and solar, Colombia is leading the sustainability race. Moreover, while Bogota holds the majority of the data center market share, other cities like Medellin and Cali are on the radar for potential edge data center expansions in the near future.Tune in to the full episode for more detailed insights into the Bogota Columbia market and its promising future.
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18:02
Understanding Powered Shell Data Centers
When it comes to the data center industry, staying informed about evolving development models is critical. And recently, Powered Shells have gained significant attention in the market.We sat down with industry experts David Liggitt and Mike Netzer to discuss the rise of Powered Shell data centers and their role in meeting today’s increasing demand for efficient and adaptable infrastructure. This blog explores everything from the history of Powered Shells to the benefits they offer end-users, data center operators, and developers.What is a Powered Shell?A Powered Shell is a purpose-built, secure data center facility that includes the physical structure, power to the site, and connectivity options, such as proximity to fiber providers. However, it omits critical IT infrastructure like UPS (Uninterruptible Power Supply) systems, generators, and cooling systems, allowing end-users to install their own components.This model contrasts with Turnkey Data Centers, which include all necessary IT equipment, ready for immediate operation. Powered Shells provide a flexible and cost-effective alternative, with leasing arrangements typically based on square footage rather than the industry-standard price per kilowatt (kW).Why Are Powered Shells Gaining Popularity Now?The modern data center landscape looks vastly different from that of a decade ago. Key factors contributing to the renewed interest in Powered Shells include:1. Hyperscale InvestmentBig-name companies like Amazon, Microsoft, Google, and Meta are making massive investments in data center infrastructure—announcing plans to spend $100 billion, $80 billion, $75 billion, and $60–80 billion respectively. This surge in demand for scalable solutions drives innovative approaches like Powered Shell development.2. Speed to MarketTo keep up with rapid growth, companies are seeking faster ways to bring data center capacity online. Powered Shells provide an advantage by allowing end-users to set up critical infrastructure and operations in less time.3. Flexibility and CustomizationUnlike Turnkey models, Powered Shells offer end-users the flexibility to install and manage their own IT, power, and cooling equipment. This approach is particularly appealing to organizations with unique requirements, such as liquid cooling or customized design preferences.4. Capital Allocation EfficiencyFor many businesses, building a full Turnkey data center is cost-prohibitive. Powered Shells reduce upfront capital demands while still delivering a secure, scalable solution.Geographic Trends and Market AdoptionPowered Shell developments have historically been concentrated in key markets like Northern Virginia, which accounts for approximately 100 of the 130 Powered Shell deals tracked globally. However, this model is gaining traction in other regions due to constraints around land availability, power, and evolving end-user needs.Developers and operators looking to expand internationally should also monitor markets like Europe. For example, a recent €200 billion investment in France for AI and data center infrastructure highlights the growing demand beyond the U.S.Looking AheadAs data center deals grow in size—often exceeding hundreds of megawatts—hybrid models combining Powered Shell and Turnkey facilities are becoming increasingly common. These arrangements allow developers to balance capital allocation while meeting diverse client needs.Powered Shells also provide a natural entry point for industrial developers entering the data center market. By leveraging their expertise in building large-scale industrial sites, these developers can adapt their portfolios to serve the growing digital infrastructure sector.
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22:52
Data Center Challenges and Opportunities with Santiago Suinaga, CEO of iMasons
The data center industry is undergoing a period of unprecedented growth and transformation, addressing evolving demands and navigating complex challenges. Recently, Mike Netzer, VP of Sales & Marketing at datacenterHawk, sat down with Santiago Suinaga, CEO of Infrastructure Masons (iMasons), for a conversation that explored key trends affecting the industry, from talent shortages to power constraints, as well as the unique role of local chapters in fostering innovation and collaboration.Here's a closer look at the discussion and its implications for data center professionals.The Four Core Challenges Facing Data Centers Anchored in its mission to unite digital infrastructure builders, iMasons has identified four major obstacles shaping the industry today. Suinaga referred to them as the “Four Ps”: Power: Power availability is one of the most significant constraints impacting the industry's growth. With vacancy rates in key markets at historic lows and renewable energy adoption increasingly critical, data center developers are now shifting toward nontraditional markets where power is more accessible. People (Talent): The growing demand for data center expertise highlights an acute talent gap. Attracting and retaining skilled professionals remains a pressing challenge for expanding the workforce in this highly specialized sector. Perception: The data center industry has often operated behind the scenes, maintaining a low profile. However, with growing public awareness and local pushback against developments—commonly known as “NIMBY” (Not in My Backyard)—it’s vital to improve public perception and highlight the essential role data centers play in every facet of modern digital life. Planet: Sustainability is a top priority as the industry seeks to minimize its environmental footprint. From leveraging renewable power sources to designing efficient cooling systems, businesses are tackling the need for eco-friendly practices head-on.Emerging Trends in Power Dynamics and Market ExpansionOne standout point from Suinaga’s discussion was the evolving relationship between power availability and data center deployments. Historically, data centers were designed near traditional urban or industrial hubs, expanding power resources to meet their needs. However, this model is shifting. Today, operators are increasingly locating facilities near existing power resources, sometimes in nontraditional markets like North Dakota. This strategic flexibility is reshaping how and where data centers are built, creating opportunities for lesser-known regions to play a pivotal role in the digital transformation ecosystem.The Digital Infrastructure Report and Future Outlook According to Suinaga, the state of the industry can be summarized by three critical factors:Skyrocketing Demand: Data center consumption is at an all-time high, driven by the rapid expansion of cloud computing, artificial intelligence, and digital services.Constrained Supply: Major markets face unprecedented supply limitations, driving up vacancies and costs.Market Diversification: Nontraditional markets are stepping in to meet demand, reshaping the global data center landscape.
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25:30