The Snarky Gherkin talks Cookers, Beef Tallow and Microplastics..
Send us a message!We dig into Australia’s “Cooker Wars,” why online hype didn’t translate into real marches, and how grifters turn fear into sales. Along the way we unpack media tactics, harmful pseudoscience, and what you can actually do about microplastics without falling for scams.• who the “cookers” are and why their marches flopped• how online engagement misleads organisers and followers• splinter groups, date confusion and poor logistics• the grift model from vaccine myths to EMF gadgets• selective-edit media tactics and why anecdotes seduce• racism and anti‑immigration pivots framed as “vetting”• real risks of microplastics and practical mitigation• why detox claims and black salve are dangerous• questions to test claims, sources and motivesThank you so much for tuning in. And as always, stay safe, stay well Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting
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57:41
Emma went a year without buying clothes! What is going on here? Pt.2
Send us a message!We explore how quiet, steady change can break the shopping dopamine loop, reduce bias-driven choices, and build a wardrobe that reflects who we really are. Emma Edwards shares tools for metacognition, enoughness, and outfit repeating without fear while keeping values in view.• recognising present bias, urgency bias and loss aversion in shopping • exposure therapy for desire and “empty the cart” tactics • buying possibility versus getting reality • outfit repeating, the spotlight effect and reframing enoughness • distinguishing joy from “should” in beauty and fashion • habits for health without consumer triggers • sustainability that follows once the dopamine fog lifts • building a wardrobe for longevity, fit and frequent wear“Don’t forget to subscribe, rate, and review the podcast, and share it with your fellow smart women and allies”Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting
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29:50
Emma from the Broke Generation went a year without buying clothes! WHAT is going on here? Pt.1
Send us a message!We talk with Emma Edwards about The Wardrobe Project, a year-long pause on clothes shopping that reveals how bias, body image, and culture fuel compulsive buying. The pause creates a new way to enjoy style without chasing constant newness.• the no-buy year and why a full stop on shopping matters• how hedonic adaptation keeps us stuck in the “newness” loop• body image pressures and the polished ideal• the clean girl trend, wellness purity and coded thinness• fantasy self versus real self in our wardrobe choices• practical ways to find joy using what you already own• building an outfit album to retrain your eye• confidence as practice, not purchaseAnd don't forget to subscribe, rate, and review the podcast and share it with your fellow smart women and alliesSupport the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting
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32:14
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32:14
You’re not buying an apartment. Your biases are buying it for you.
Send us a message!We unpack the psychology that makes property buying so risky and share the biases that almost had us purchasing a unit above a bong shop because of plantation shutters. We lay out simple steps to slow down your thinking, separate what can change from what cannot, and make a cleaner call.• urgency and fatigue pushing “that’ll do” choices• halo effect from shiny features masking defects• anchoring on price guides and fake discounts• scarcity pressure and authority cues from agents• sunk cost from time, travel and rapport• overconfidence about “fixing” structural limits• confirmation bias and selective evidence• endowment effect and loss aversion once attached• optimism bias around income, rates and levies• practical guardrails and a cooling-off habitAnd don’t forget to subscribe, rate, and review the podcast and share it with your fellow smart women and alliesSupport the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting
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33:37
Want the best out of AI? Direct it like you’re Scorsese!
Send us a message!Support the showProudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting
Welcome to the Why Smart Women Podcast, hosted by Annie McCubbin. We explore why women sometimes make the wrong choices and offer insightful guidance for better, informed decisions. Through engaging discussions, interviews, and real-life stories, we empower women to harness their intelligence, question their instincts, and navigate life's complexities with confidence. Join us each week to uncover the secrets of smarter decision-making and celebrate the brilliance of women everywhere.
Australia