Welcome to Behind the Design, a podcast where we unfold the details behind the designs we know and love and explore how each project comes to life.
I’m Camilla...
17. From Carpenter to Founding A Global Brand reaching an audience of 3 Million - The Story of The Local Project - Aidan Anderson.
Nine years ago, Aidan Anderson was a carpenter with a passion for design. A single Instagram post with just 30 likes sparked what would become The Local Project - now one of the most influential digital design publications, amassing over 3 million followers. Today, he’s expanding the brand internationally, breaking into the New York market, and redefining the design and architecture media landscape.In this episode, we uncover the real story behind The Local Project’s rise, going beyond the curated social media image to explore: • How Aidan built a multi-million-follower brand from scratch • The challenges of scaling a digital publication without a roadmap • Instagram vs reality - balancing brand growth with personal identity • Overcoming any self-doubt and betting on yourself as a founder • The role of mentorship, partnerships, and investment in long-term success • Expanding globally while strengthening the Australian design industry • The future of The Local Project and what’s next for AidanAidan’s story is a masterclass in resilience, intuition, and taking action - even without a clear plan. Whether you’re an entrepreneur, creative, or brand builder, this episode is packed with insights you won’t want to miss.Aidan Anderson:Founder and Editor-in Chief @thelocalprojectFounder and CEO @thelocalproductionhttps://www.instagram.com/aidanandersonhttps://www.instagram.com/thelocalprojecthttps://thelocalproject.com.auCamilla Ingall:Founder of Unfolded Host of Behind The Designhttps://www.instagram.com/unfolded_https://www.instagram.com/camillaingallProduced by:Think loud official / Andrew Cooneyhttps://www.thinkloudoud.com.auhttps://www.instagram.com/thinkloudofficial?igsh=dXN5NGgwazl0Zmg=Location: https://www.laportespace.com.auFurniture: Totem Roadhttps://www.totemroad.com
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16. Pushing Boundaries: Redefining Property Development with Dominic Biancardi
In this episode, we sit down with Dominic Biancardi from Podia Development, whose journey from landscape design to property development is as inspiring as it is dynamic. With a rich creative foundation and a fearless drive to learn, Dominic shares how he broke into the industry, the role mentorship played, and the lessons he gained along the way.We delve into the real story behind developers - the challenges, collaborations, and misconceptions - while exploring Podia's unique approach to creating spaces that matter. Dominic also offers insights for aspiring developers, the importance of empowering teams, and balancing the demands of a fast-paced career with family life. Tune in for an authentic, thought-provoking conversation about pushing boundaries and staying true to your vision.
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1:31:43
15. Crafting Timeless Projects and Building Surface Gallery with Adrian Zipevski
Join us for a deep dive into the world of interior design and luxury finishes with Adrian Zipevski, co-founder of Surface Gallery. From launching his business at just 17 to becoming a leader in the Australian tile industry, Adrian shares his journey and insights into selecting the perfect materials to elevate any project. In this episode, we explore how the Australian design community is a strong player in the design world, the power of collaboration between suppliers and designers, and the challenges of managing custom designs, lead times, and building trust in our client relationships. Adrian also opens up about the realities of burnout, the importance of self-care in building a sustainable brand, and staying ahead with sustainable and timeless products. Plus, we dive into Adrian’s latest venture, Aldini - his “love child” business that brings bespoke, tailor-made design solutions to the table. Don’t miss this inspiring conversation on how to create beautiful, successful projects while navigating the complexities of the design world.
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14. Authenticity in Design: A Conversation with Anna-Carin of ANNA.CARIN
In this episode of Behind the Design, I’m joined by the warm and expressive Anna Carin of ANNA.CARIN. With many years of experience in the design industry, Anna shares her insights on the do’s and don’ts of running a design business, and we discuss the role of AI in our industry, and the power of building authentic client relationships.She opens up about her personal story - a raw and honest reflection on how life’s challenges have shaped who she is as a designer and as a person.A thoughtful and inspiring conversation on design, trust, and the beauty of showing up as yourself.Keep an eye out for Anna’s latest film, filmed and produced by her partner @lancekelleher Link to Film
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13. Innovate, Construct, Sell: The Unique Strategies of a Luxury Builder & Developer - Justin Hill
In this episode, we sit down with Justin Hill of JSH Projects, a dynamic builder and developer based on the Central Coast.Our conversation dives deep into the hustle behind the design and the drive that fuels both his business and personal life. Justin’s energy, fast-paced approach, and commitment to fulfillment in his work and family life are inspiring.As a father of three and a go-getter in the building industry, he shares valuable insights on the intersection of design and construction, and the common threads of success that tie builders, developers, and designers together.
Welcome to Behind the Design, a podcast where we unfold the details behind the designs we know and love and explore how each project comes to life.
I’m Camilla Ingall, owner of Unfolded, an interior design and styling studio.
In this podcast series, we dive into the details with our industry experts covering topics such as the creative process, latest design trends and how we, as an industry, work together to meet the brief and overcome challenges.
Australia