You Beauty

Rachael Wilde knows how to make beauty products go viral. The co-founder of Bouf Haircare and tbh skincare (now The Breakout Hack) takes us behind the scenes of building billion-dollar beauty brands on this week’s episode of The Formula.Plus, Rach shares her founder secrets, whether TikTok-famous products actually sell out, and the buzzy products she thinks are (and aren’t) worth the marketing hype.
PRODUCTS MENTIONED:
TBH Skincare Rebound Barrier Support Serum $49.95.
TBH Skincare Rebound Skin Milk Activated Cica Toner $29.99.
Bouf Flouf Factor Growth Tonic 50ml $34.95.
Bouf The Starter Pack $119.80.
FOR MORE WHERE THIS CAME FROM:
Hosts: Kelly McCarren
Guest: Rachel Wilde
Producer: Sophie Campbell
Audio Producer: Tegan Sadler
Video Producer: Artemi Kokkaris
Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.
Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe
See omnystudio.com/listener for privacy information.

Is your highlighter making you look like a 2016 disco ball instead of a dewy goddess? And could a specific scene in a viral thriller be the reason you're finally skipping your hair appointment? On today’s episode of The Fix, Kelly and Amy are getting into the nitty-gritty of summer beauty dilemmas, from the awkward reality of "smelly hair" when you're stretching out your washes to the best way to handle your business down south. Amy and Kelly get real about their pubic hair routines—including the kitchen scissor incident you have to hear to believe—and why the "bush" is officially back. If you're struggling with painful backne or wondering how to tell your partner their scalp needs a scrub without being a total jerk, we've got the expert-approved (and slightly rogue) advice you need to survive the season.
On the Beauty Edit, we’re unpacking the "New Year Glow" taking over TikTok, why "recession hair" is the ultimate 2026 vibe, and the "Housemaid" trend that has us all ditching the salon to embrace our roots.
PRODUCTS MENTIONED:
Barry M Heatwave Multi-Use Liquid Shimmer, $15.
HAUS LABS BY LADY GAGA Bio-Radiant™ Glassy Balm Highlighter Stick, $52.
Giorgio Armani Luminous Silk Acqua Highlighter, $75.
Victoria Beckham Reflect Highlighter StickPearlescent Cream Highlight, $77.
Kevyn Aucoin Lighting Stick, $95.
FIRST AID BEAUTY Ingrown Hair Treatment Pads, $37.
Skinstitut Laser Aid, $56.
CeraVe SA Smoothing Cleanser, $24.99.
Paula’s Choice Exfoliating Body Spray, $48.
MURAD Blemish Control Clarifying Body Spray, $85.
Abbie Chatfield On Pubic Hair
GET IN TOUCH:
Watch & Subscribe on YouTube – Our The Fix episode drops tonight at 7pm! Catch it here.
Follow us on Instagram: @youbeautypodcast
Follow us on TikTok: @youbeautypod
Join our You Beauty Facebook Group here
For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here
Got a beauty question you want answered? Email us at [email protected] or send us a voice note on Instagram!
CREDITS:
Hosts: Kelly McCarren & Amy Clark
The Beauty Edit Hosts: Cassandra Green & Mollie Harwood
Producer: Sophie Campbell
Audio Producer: Tegan Sadler
Video Producer: Artemi Kokkaris
Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.
Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe
See omnystudio.com/listener for privacy information.

Is a serum that smells like a public swimming pool actually the secret to flawless skin, or have we finally gone too far? On today’s Spendy Savey, Amy reveals the "annoyingly good" liquid gold she used to save her face from flare-ups before her wedding, while Kelly discovers a drugstore base that starts white but magically transforms into the perfect summer glow. We’re deep-diving into "vegetarian snail jizz" for the plumpest skin of your life, the budget nail savior that fixes yellowing beds in one swipe, and why everyone is obsessed with a "galactic" eyeshadow throwback that looks like a pink sci-fi dream. Plus, Kelly shows off a Charlotte Tilbury palette so pretty she’s treating it like a literal museum artefact.
EVERYTHING MENTIONED:
SPENDY:
Kelly: Glow Recipe Prickly Pear Peptide Hydrating Mucin Serum, $55.
Amy: Osmosis Skincare Rescue Epidermal Repair Serum, $253.
SAVEY:
Kelly: Pixi Beauty On-the-Glow Bronze, $33.
Amy: Essie Hard To Resist Nail Strengthener, $20.99.
NEWBIES:
Kelly: Charlotte Tilbury Hollywood Instant Look in a Palette (Limited Edition), $111.
Amy: MCoBeauty Illuminating CC Cream, $28.
SHOP MY STASH/EMPTY:
Kelly: MAC Pro Longwear Paint Pot in Babe in Charms, $47.
Amy: Trinny London Take Back Time Elixir (2pk Refill), $136
DON'T FORGET:
Watch & Subscribe on YouTube, this episode drops tonight at 7pm! Catch it here.
Follow us on Instagram: @youbeautypodcast
Follow us on TikTok: @youbeautypod
Join our You Beauty Facebook Group here
GET IN TOUCH:
Got a beauty question you want answered? Email us at [email protected] or send us a voice note on Instagram!
You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.
For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here
Subscribe to Mamamia here
CREDITS:
Hosts: Kelly McCarren & Amy Clark
Producer: Sophie Campbell
Audio Producer: Tegan Sadler
Video Producer: Artemi Kokkaris
Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.
Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe
See omnystudio.com/listener for privacy information.

New year, new trends? It's New Years Eve and Lucinda and Chelsea are crystal ball-gazing into 2026 to predict the biggest fashion moments about to take over your wardrobe.
We’re breaking down the return of "ugly" fashion (hello, mismatched prints and dad sneakers), why Gen Z is officially cancelling matching activewear sets, and the unexpected "funnel neck" silhouette that’s about to replace your blazer.
Chelsea makes the case for the controversial return of fringe (yes, really) and Lucinda explains why "accessory addiction" is the new quiet luxury. Plus, we're getting into which trends have graduated from "emerging" to "commercial" – meaning they are actually worth your hard-earned cash.
EVERYTHING MENTIONED:
Chelsea's Boujie: Coach Suede Fringe Brooklyn Shoulder Bag 39 $950
Lucinda's Boujie: Next Nothing Ordinary Black Leather Funnel Neck Bomber Jacket $620
Chelsea's Budget: VRG GRL Sabrin Bubble Midi Skirt Cream $129
Lucinda's Budget: Summi Summi Sporty Shorty $179
GET YOUR FASHION FIX:
Watch us on Youtube this episode goes live at 8pm tonight!
Follow us on Instagram
Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode.
CREDITS:
Hosts: Chelsea Hui & Lucinda Pikkat
Producer: Ella Maitland
Audio Producer: Tina Matolov
Video Producer: Artemi Kokkaris
Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.
Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe
See omnystudio.com/listener for privacy information.

From "clean beauty" fairy tales experts wish you’d forget to the marketing myths clogging your feed, today’s guest is stripping away the bullshit to reveal the cold, hard science of skin.
On this week's episode of The Formula, content creator and evidence-based advocate Sam [By The Counter] breaks down why reading an ingredient list is like trying to guess a cake recipe without the measurements, the truth about who actually pays for "cruelty-free" research, and why your favourite luxury products might actually be worth the splurge. Plus, Sam explains why fragrance isn't the enemy, the "moral superiority" trap in sustainable packaging, and the indie products he swears by for a perfect barrier.
PRODUCTS MENTIONED:
build [skincare] b-cream, $30.
Biologique Recherche Lotion P50, $260.
Rationale #5 The Milk Concentrate, $214.
DAB by Augustinus Bader Science Supercharged Glow Complex, $138.
CHANEL SUBLIMAGE LA CRÈME TEXTURE SUPRÊME Ultimate Cream, $670.
CHANEL COCO MADEMOISELLE Foaming Shower Gel, $215.
The Eco Well (Jen Novakovic)
Lab Muffin Beauty Science (Michelle Wong)
FOR MORE WHERE THIS CAME FROM:
Hosts: Kelly McCarren
Guest: Sam [By The Counter]
Producer: Sophie Campbell
Audio Producer: Tegan Sadler
Video Producer: Artemi Kokkaris
Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.
Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe
See omnystudio.com/listener for privacy information.