"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into ...
Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson
Every business knows that customers who spend more in the past usually spend more in the future. But what if there are some products for which the opposite is true? That is, seeing a customer buy one of these categories means they are less–not more–likely to return to you. JMR Co-editor Brett Gordon speaks with Ayelet Israeli (HBS) and Eric Anderson (Kellogg) to learn about “canary categories,” as in “canary in a coalmine,” which predict exactly this type of behavior. Tune in to learn more about how the authors navigated a complex revision journey.
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Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen
Ever wonder if those papers with 1000’s of citations are easy to publish? In this episode, JMR Co-Editor Karen Winterich chats with Sankar Sen from Baruch College’s Zicklin School of Business to look back at this oldie but well-cited goodie: Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility, published in 2001 by Sankar and CB Bhattacharya, before CSR was a hot topic. Then listen in as they discuss how authors can develop research streams and consider future research opportunities regarding corporate social responsibility.
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Ep. 15 Mini Part 2, How To Be A Good Reviewer
In part to of this special mini episode. Brett and Karen break down the review process and share insights from two current JMR reviewers.
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Ep 15: Mini Part 1, The Lives of Co-Editors
On this special mini episode of How I Wrote This, Karen and Brett take you behind the scenes to hear about what it's really like to be a co-editor for a journal.
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Ep. 14 - Do Switching Costs Make Markets Less Competitive? With JP Dube, Gunter Hitsch, and Peter Rossi
Brett Gordon sits down with JP Dube and Günter Hitsch from the University of Chicago Booth School of Business, and Peter Rossi from the UCLA Anderson School of Management. They discuss their influential paper, “Do Switching Costs Make Markets Less Competitive?” Since the 1960s, marketing and economics scholars have studied switching costs, with theoretical literature largely suggesting that these costs lead to higher prices among competing firms. However, when these three researchers conducted an empirical analysis, they found surprising results that challenged the prevailing wisdom. Join them as they share how their project evolved over time, including their measured response to critical feedback and how they expanded their initial scope of inquiry.
"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.
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