We’ve been a little off-track with our financial goals this year… so with the new financial year kicking off, it felt like the perfect moment for a reset.
In this episode, we’re walking you through our Rich Girl Formula - designed to help you build a stronger money mindset and better financial habits.
Plus, we’ve set ourselves a 30-day challenge, and we want you to join us!
Side note...
At the top of the episode, Soph mentions that she will be travelling to Tanzania in the middle of July to record a podcast series alongside Forever Projects who do incredible work supporting women to create sustainable livelihoods. If you would like to support her on this journey and the work of the incredible charity - you can donate here!
Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
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We need to talk about Labubus!
From a soft toy keychain to a billion-dollar empire... Labubu is the internet’s latest obsession, and the toy behind a 560% share price spike at China’s Pop Mart. But how did it go from niche artist collab to global status symbol (and sell for up to $150,000 along the way)?
In this episode, we dive into the rise of Labubus and the business behind it. From blind box psychology to K-pop influencer hype, we unpack how Pop Mart built a cultural juggernaut on scarcity, storytelling, and a social media fanbase that queues for hours just for a shot at a mystery toy.
We also zoom out to explore what this frenzy says about emotional spending, China’s growing cultural export power, and whether toys are the new lipstick index.
Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
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Is it too late to change your career at 30?
Have you caught yourself wondering if you are in the right job - and if it’s too late to start over? We have too. Lately, both of us have made some pretty big career moves: Mads has moved into the VC world and (big news!) Soph has quit her corporate job. And we know we’re not the only ones - the question keeps popping up amongst our friends and in our DMs: I’m nearly 30… is it too late to change direction?
In this episode, we’re chatting openly about how we end up in careers that don’t quite fit, how to know when it’s time to quit, and how to figure out what you actually want to do next. Basically, we’re taking the voice notes from our WhatsApp chat and hitting record!
A huge thank you So Invested's first ever sponsor - Ladymates is a Startmate program helping ambitious women accelerate their career growth. Whether you're targeting your next promotion, navigating a challenging project, leading a team, setting up to raise or considering becoming a founder, Ladymates provides the tools, community, and mentorship to help you reach your career goals.
Applications for the next intake close 23rd June, apply via the link here. Don't forget to mention So Invested in the "How did you hear about us" section to increase your chances! Or sign up to their newsletter if you want to stay up to date with future intakes.
As always, find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
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33:01
Rhode to $1B: How Hailey Bieber built a billion dollar brand in 3 years
From glazed donut skin to a billion dollar exit - Hailey Bieber’s Rhode just sold to E.l.f. in one of the biggest beauty acquisitions of the decade. But how did a minimalist skincare brand with fewer than 10 products pull off a $1B valuation in just three years?
In this episode, we dive into the strategy behind Rhode’s rise: the power of personal brand, community-first marketing, and the genius of scarcity. We also zoom out to look at what this deal says about the beauty industry today - from the crumbling lipstick index to the resurgence of consumer brand acquisitions, and why Gen Z is still buying lip gloss in a cost of living crisis.
Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
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Emma Grede's career advice that we're actually listening to
Emma Grede is the business woman behind some of the world's most successful retail companies including Good American and Skims, and a powerhouse that has carved out a career that’s bold, intentional, and unconventional.
In her recent interview on The Diary of a CEO, Emma shared refreshing insights on climbing the ranks, redefining success, and building systems that actually work for you. We couldn’t stop talking about it in our group chat, so we thought we'd bring the discussion to the episode instead! Today, we break down our five biggest takeaways from her conversation, and how you can apply them to your own career journey.
Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
The weekly money conversation that’s been missing from your group chat.
Smart, unfiltered chats about money, business, and building a life you’re invested in.
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