Ever felt broke even when you know you’re not? That disconnect has a name: money dysmorphia - and it’s more common than you think.
In this episode, we unpack the feeling of financial “not-enoughness” and how it shows up: the distorted self-perception, the highlight-reel comparison trap, and the pressure to be perfect with your money. From cultural money scripts to avoidance spirals, we dive deep into the psychology behind why so many of us feel behind, even when we’re doing okay.
We also share practical steps to rewire your mindset, including how to recognise unhelpful money beliefs, get out of perfectionism loops, and start building real financial confidence.
Plus: Rich Girl Habits returns, and we debrief on last night’s event.
Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
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28:54
What Jeff Bezos’ $50M wedding teaches us about wedding budgets
Jeff Bezos’ wedding reportedly cost $50 million and the internet had thoughts. But is that really outrageous when you’re worth $244 billion?
In this episode, we dive into what the average person can learn about wedding budgets from the Bezos extravaganza, what the average Aussie wedding really costs, and whether spending almost 10% (!!) of your net worth on one day is actually the norm.
Plus: wedding culture, hot takes, and the surprising side hustle of being a celebrant.
Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
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37:39
Listen to this if you need a financial reset
We’ve been a little off-track with our financial goals this year… so with the new financial year kicking off, it felt like the perfect moment for a reset.
In this episode, we’re walking you through our Rich Girl Formula - designed to help you build a stronger money mindset and better financial habits.
Plus, we’ve set ourselves a 30-day challenge, and we want you to join us!
Side note...
At the top of the episode, Soph mentions that she will be travelling to Tanzania in the middle of July to record a podcast series alongside Forever Projects who do incredible work supporting women to create sustainable livelihoods. If you would like to support her on this journey and the work of the incredible charity - you can donate here!
Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
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33:13
We need to talk about Labubus!
From a soft toy keychain to a billion-dollar empire... Labubu is the internet’s latest obsession, and the toy behind a 560% share price spike at China’s Pop Mart. But how did it go from niche artist collab to global status symbol (and sell for up to $150,000 along the way)?
In this episode, we dive into the rise of Labubus and the business behind it. From blind box psychology to K-pop influencer hype, we unpack how Pop Mart built a cultural juggernaut on scarcity, storytelling, and a social media fanbase that queues for hours just for a shot at a mystery toy.
We also zoom out to explore what this frenzy says about emotional spending, China’s growing cultural export power, and whether toys are the new lipstick index.
Find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
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33:33
Is it too late to change your career at 30?
Have you caught yourself wondering if you are in the right job - and if it’s too late to start over? We have too. Lately, both of us have made some pretty big career moves: Mads has moved into the VC world and (big news!) Soph has quit her corporate job. And we know we’re not the only ones - the question keeps popping up amongst our friends and in our DMs: I’m nearly 30… is it too late to change direction?
In this episode, we’re chatting openly about how we end up in careers that don’t quite fit, how to know when it’s time to quit, and how to figure out what you actually want to do next. Basically, we’re taking the voice notes from our WhatsApp chat and hitting record!
A huge thank you So Invested's first ever sponsor - Ladymates is a Startmate program helping ambitious women accelerate their career growth. Whether you're targeting your next promotion, navigating a challenging project, leading a team, setting up to raise or considering becoming a founder, Ladymates provides the tools, community, and mentorship to help you reach your career goals.
Applications for the next intake close 23rd June, apply via the link here. Don't forget to mention So Invested in the "How did you hear about us" section to increase your chances! Or sign up to their newsletter if you want to stay up to date with future intakes.
As always, find us on Instagram or TikTok, and if you haven’t already, hit follow in your podcast app (it really helps our small business grow).
We hope you're So Invested.
The weekly money conversation that’s been missing from your group chat.
Smart, unfiltered chats about money, business, and building a life you’re invested in.
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