So Invested

To our wonderful community... it's the end of an era.

After six years, 191 episodes, 26 live events, and 20k+ incredible community members, we've recorded the final episode of So Invested (for now).

When we started this podcast, we hoped it would make investing and money conversations feel a little less intimidating. What we never imagined was how much it would come to mean...

We've watched women make their first investment. Walk away from jobs and relationships that no longer served them. Start businesses. Buy their first homes. Ask for a pay rise. Build wealth. Take control of their finances.

Getting to be a tiny part of those moments has been the greatest privilege.

To everyone who listened, shared an episode, came to an event, joined us on the podcast, sent us a message, trusted us with your money questions, or simply cheered us on from afar - thank you.

You made So Invested what it became. We’ll be FOREVER grateful.

There are not enough words to describe how much you mean to us. From the bottom of our hearts...

Thank you for being So Invested. 🧡

One of the all time debates over the past couple of years has been, is AI going to take our jobs?
But we are ever the optimists and think that it will only enhance, BUT there are some skills you should be focusing on to stay relevant.
In this episode, we’re unpacking the six skills we’re intentionally investing in to stay valuable in the age of AI.
We talk about:
✨ The six skills we believe will matter most in an AI-driven world ✨ Why AI literacy is quickly becoming as essential as basic digital skills ✨ Why taste, judgement, and critical thinking are becoming competitive advantages ✨ Practical ways to develop creative thinking and original ideas in a world of infinite content ✨ Specific tools, resources, and habits we’re using to sharpen our AI skills right now
If you’ve been feeling equal parts curious and slightly intimidated by AI, this episode will give you tangible ways to start building skills that compound.
Other resources
⁠Six HBR AI courses⁠
Find us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.
We hope you’re So Invested 🧡

We've become more and more certain on one thing - mindset is everything. In business, in your career, in your life… it’s the difference between feeling stuck and actually growing.
In this episode, we’re sharing the 7 lessons we’re taking into 2026: the ones that are shaping how we work, make decisions, and back ourselves.
So we are discussing the small mindset shifts that quietly compound and how we are actually implementing these into our daily life (and how you could too!).
Find us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.
This episode is brought to you by Up — sign up using our code SoInvested20 and you’ll get $20 in your account.
We hope you’re So Invested 🧡

Ever noticed how quickly “special” becomes normal?
The nice hotel. The upgraded flight. The boujee dinners. The “I deserve it.”
In this episode, we’re talking about lifestyle creep - why it happens, why it feels justified, and how it quietly slows down your path to financial freedom.
We explore:
✨The psychology behind lifestyle creep (hedonic adaptation + reference dependence)
✨How social media and new identity shifts influence spending
✨Financial and behavioural signs you might be creeping
✨How to upgrade intentionally (without upgrading everything)
✨Systems that reinforce your boundaries so you don’t rely on willpower
If you’re interested in levelling up your financial game this year, this is the episode that makes sure your money goals don’t drift.
Find us on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.
We hope you’re So Invested 🧡
This episode was brought to you by ⁠⁠⁠⁠Up⁠⁠⁠⁠, sign up today using our code SoInvested20 and get $20 in your account.

In episode four of Backbone, we get into something every founder talks about but few assess properly: risk.
Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time confidence.
This week, we unpack how we think about risk in our own businesses what we’re actively betting on, what we won’t compromise on, and how we decide what’s worth it.
So this week, we cover:
The real risks we’re currently taking in business and why
Our non-negotiables before saying yes to a big decision
How to assess upside vs downside in a practical way
How to “price” the cost of failure (financially and emotionally)
If you’ve been sitting on a decision and wondering whether to leap or not, this episode is for you.
If you have any questions about risk, slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).