So Invested

We've become more and more certain on one thing - mindset is everything. In business, in your career, in your life… it’s the difference between feeling stuck and actually growing.
In this episode, we’re sharing the 7 lessons we’re taking into 2026: the ones that are shaping how we work, make decisions, and back ourselves.
So we are discussing the small mindset shifts that quietly compound and how we are actually implementing these into our daily life (and how you could too!).
Find us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.
This episode is brought to you by Up — sign up using our code SoInvested20 and you’ll get $20 in your account.
We hope you’re So Invested 🧡

Ever noticed how quickly “special” becomes normal?
The nice hotel. The upgraded flight. The boujee dinners. The “I deserve it.”
In this episode, we’re talking about lifestyle creep - why it happens, why it feels justified, and how it quietly slows down your path to financial freedom.
We explore:
✨The psychology behind lifestyle creep (hedonic adaptation + reference dependence)
✨How social media and new identity shifts influence spending
✨Financial and behavioural signs you might be creeping
✨How to upgrade intentionally (without upgrading everything)
✨Systems that reinforce your boundaries so you don’t rely on willpower
If you’re interested in levelling up your financial game this year, this is the episode that makes sure your money goals don’t drift.
Find us on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.
We hope you’re So Invested 🧡
This episode was brought to you by ⁠⁠⁠⁠Up⁠⁠⁠⁠, sign up today using our code SoInvested20 and get $20 in your account.

In episode four of Backbone, we get into something every founder talks about but few assess properly: risk.
Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time confidence.
This week, we unpack how we think about risk in our own businesses what we’re actively betting on, what we won’t compromise on, and how we decide what’s worth it.
So this week, we cover:
The real risks we’re currently taking in business and why
Our non-negotiables before saying yes to a big decision
How to assess upside vs downside in a practical way
How to “price” the cost of failure (financially and emotionally)
If you’ve been sitting on a decision and wondering whether to leap or not, this episode is for you.
If you have any questions about risk, slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).

How do you grow your income without draining your energy?
In this episode, we’re unpacking what it really looks like to earn more sustainably - whether you’re in a 9-5, building something on the side, or working for yourself.
After reflecting on the past year (and watching friends + founders in our community navigate career decisions), we realised earning more isn’t about doing more. It’s about creating more value, building leverage, and protecting your energy. We talk about:
✨Why working harder doesn’t automatically mean earning more
✨The mindset shift from “effort” to “value”
✨How to think about bottlenecks in your time
✨Boundaries, batching work, and designing your schedule around your energy
✨Why thinking time (and yes, even naps) can be productivity strategies
If you’re in a season of wanting more money, but not more burnout, this one’s for you.
Find us on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ or ⁠⁠⁠⁠TikTok⁠⁠⁠⁠, and if you haven’t already, hit follow in your podcast app - it genuinely helps our small business grow.
We hope you’re So Invested 🧡
This episode was brought to you by ⁠⁠⁠Up⁠⁠⁠, sign up today using our code SoInvested20 and get $20 in your account.

In episode three of Backbone, we get into the numbers that actually keep your business alive: cash.
Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business.
So this week, we cover:
Why profit ≠ cash, and how profitable businesses still run out of money
Why cash flow is the most important metric to understand as a founder
How to think about managing cash flow day-to-day (not just at tax time)
Practical measures to safeguard your cash flow as your business grows
A simple walk-through of the key line items in a cash flow statement — and what they actually tell you
In need of a cash flow statement template: you can download our basic one here: Backbone Cash Flow Statement
If you have any questions about cash slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow).