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So Invested

Maddy Guest & Sophie Dicker
So Invested
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  • Nagi v Brooki | The money in copycat culture
    The Nagi v. Brooki scandal exploded across social media last week - what looked like a drama confined to the cookbook world actually reveals a much bigger business story. This week, we unpack behind the scenes of the publishing industry and why publishers are making their bets on the creator economy.  The scandal also left us wondering: is this just another example of the ever-expanding copycat economy? From beauty to fashion, dupes are everywhere - why does it feel like originality is dying and that there are no ramifications for copying?  Plus, this week, we unpack our first community money dilemma: should you split the cost of attending a wedding when it’s your partner’s friends getting married - not yours? We’d love to hear your take - slide into our DMs and share your money perspectives! Find us on Instagram or TikTok, and if you haven’t already, hit follow (it really helps our small business grow). We hope you're So Invested!
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  • We’re backkkkk! And we’ve gone solo
    On today's show, Maddy and Soph are back - and bringing you up to speed on everything that's changed over the past six months. From leaving their media network to fully owning So Invested, t'is the season of big moves, fresh starts, and major personal growth. They share life updates - including Soph’s new single chapter and Maddy’s jump into venture capital - and introduce the brand-new So Invested format: ✨ Weekly episodes ✨ Deep dives into the headlines shaping your wallet ✨ Rotating segments on personal finance, investing, and real-world money dilemmas from the community. Want to support the show? Hit 'follow' on Apple or Spotify - and if you’re feeling extra generous, leave a five-star review. We appreciate it more than you know! Follow us on Instagram and TikTok! 
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About So Invested

The weekly money conversation that’s been missing from your group chat. Smart, unfiltered chats about money, business, and building a life you’re invested in.
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