Hot Smart Rich with Maggie Sellers Reum

Selling a brand for $2 billion sounds like the ultimate finish line…until Monday morning hits and HR revokes your badge.

In this episode of Hot Smart Rich, Poppi founder Allison Ellsworth sits down with Maggie Sellers to pull back the curtain on the messy, emotional aftermath of selling her company. Allison gets real about post-exit burnout, navigating depression after parting with her life's work, and the insider tea of why the acquirer came back to make a deal when walking away was on the table.

Instead of enjoying her riches, Allison is already launching her next venture: Jetty. She explains why a personal pain point forced her back into the startup ring and breaks down how she is actively integrating AI into her new brand to buy back some of her time. Balancing early-stage startup demands with family life, Allison shares her hard-earned perspective on why first-time founders often have to sacrifice everything to exit and how she’s rewriting the rules of sustainable founder balance the second time around.

Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ

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Timestamps:

(00:00) Intro

(02:50) Life After a $2 Billion Exit

(03:26) Finding Her Next Purpose

(04:20) What It Feels Like to Sell

(06:15) Saying No to $1 Billion

(07:49) Bet on Yourself

(08:20) Inside a Billion-Dollar Exit

(10:37) The Power of Saying No

(12:43) Building the Right Team

(15:04) Starting Over After Success

(18:03) Saying Goodbye to Your Business

(20:49) Life After Poppi

(22:06) Separating Identity From Business

(25:40) SoFi Ad

(26:52) Fiverr Pro Ad

(27:50) Do Founders Have to Sell Their Souls?

(28:48) Staying True to Yourself

(31:17) Building a Powerful Personal Brand

(34:37) Dealing With Criticism

(36:08) Introducing Jetty

(38:11) Launching Poppi vs. Jetty

(39:34) Who Should Represent Jetty?

(41:57) How Creator Deals Work

(43:56) Making Her Employees Millionaires

(47:19) The RealReal Ad

(48:25) Stan Ad

(49:29) Get Hired at Jetty

(51:22) Using AI to Grow Jetty

(55:28) Team Allison

(57:40) Women and Money

(01:01:15) Taking Ownership of Your Money

(01:03:06) How Allison Invests

(01:04:59) Rapid Fire

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Sponsors:

SoFi - Check out SoFi Home Equity Loans at https://SoFi.com/HSRHome

Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com

The RealReal - https://therealreal.com/hsr for $25 off

Stan - https://x.getstanley.ai/r/hotsmartrich?utm_source=youtube&utm_medium=partner&utm_content=hotsmartrich&utm_term=ad_read_november

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Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Should you build a personal brand? What is an invisible reputation? And what is a cosign…and how did Taylor Swift use one?

In this unfiltered solo episode of Hot Smart Rich, Maggie Sellers Reum returns post-egg retrieval to get real on everything she missed online. She breaks down who genuinely needs to build a personal brand (hint: everyone), and how securing high-status co-signs can accelerate company growth faster than years of cold outreach.

Maggie also dives into fan Q&A from the angels, tackling the brutal reality of going into business with friends, why founder partnerships fall apart, and who you should avoid partnering with at all costs. Opening up about her recent struggles, Maggie gets honest about making hard business calls and why friendship breakups are sometimes inevitable.

Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ

⸻

Timestamps:

(00:00) Intro

(00:54) Recording After Egg Retrieval

(02:22) Lessons from Billionaires

(06:40) Should You Build a Personal Brand?

(09:33) Fiverr Ad

(10:32) Everyone Should Do This

(15:18) Secrets to Business Success

(17:28) When to Say No to Cosigning

(19:56) Stan Ad

(21:01) How to Make Tough Business Decisions

(24:13) Breaking Up with a Friend

(30:13) Should You Start a Business with a Friend?

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Sponsors:

Stan - https://ig.getstanley.ai/?ref=hotsmartrich&utm_source=podcast

Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Kate Bartlett went from minimum wage to a luxury fashion empire, partnering with Louis Vuitton, Chanel, Dior, and Ralph Lauren while establishing herself in the top 1% of fashion creators. In this episode, she pulls back the curtain on working with high-end powerhouses and reveals the counterintuitive reason you should never try to monetize directly off luxury brands. She breaks down her signature high-low style philosophy, why 90% of her wardrobe is pre-owned, and the exact spots she hunts for hidden gems.

Kate also addresses the contrarian move that puzzled the creator economy: why she went back to school for an MBA after already making millions, and how that single credential tripled her business income while securing her a real seat at the table.

Known for some of her viral videos, Kate al shares the behind-the-scenes reality of her biggest videos, including capturing Timothée Chalamet’s reaction during the Kylie Jenner reveal at the Victoria’s Secret Fashion Show.

Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ

⸻

Timestamps:

(00:00) Intro

(02:04) Who Is Kate Bartlett?

(03:15) Kate’s Childhood Dream

(05:05) Learning the Value of Money

(05:54) Budgeting to Fashion

(07:14) Evolving Her Content

(08:50) How to Get a Louis Vuitton Bag

(09:10) Why You Shouldn’t Monetize Luxury

(10:46) Brand Deals: Image vs. Money

(11:09) Building Kate’s Empire

(12:42) Building a Team

(13:42) Why Reputation Matters

(16:52) How to Own the Room

(19:07) Stan Ad

(20:11) Bilt Ad

(21:12) Why Kate Went Back to School

(24:56) How an MBA Builds Her Business

(28:36) Is an MBA Worth It?

(32:55) Staying Authentic Online

(34:57) Brands Worth the Splurge

(36:51) Secrets to Luxury Brand Deals

(40:57) Will Kate Launch a Brand?

(41:55) LMNT Ad

(42:53) SoFi Ad

(44:11) Building an Iconic Brand

(45:40) Inside the Creative Process

(46:44) Kate’s Fashion Formula

(47:27) Her Viral Victoria’s Secret Video

(47:51) Turning Fashion Into Business

(48:58) How Brands Stay Relevant

(49:51) The Secret to Viral Hooks

(50:49) How to Stand Out in Fashion

(54:20) Finding Purpose in Fashion

(56:43) What’s Next for Kate?

(57:21) The Future of Fashion

(57:33) How Money Changed Her Mindset

(58:40) Kate’s Best Money Tips

(59:20) Rapid Fire

(1:02:23) TheRealReal Ad

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Sponsors:

Stan - https://ig.getstanley.ai/?ref=hotsmartrich&utm_source=podcast

Bilt - Sign up at http://Joinbilt.com/HSR

LMNT - Get a free Sample Pack of LMNT's eight most popular drink mix flavors with any purchase at https://drinkLMNT.com/HotSmartRich

SoFi - Visit https://SoFi.com/HSRCrypto and get up to $1000 in cryptocurrency when you open and fund a Crypto account

The RealReal - https://therealreal.com/hsr for $25 off

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers/

Learn more about your ad choices. Visit megaphone.fm/adchoices

DJ & investor Chantel Jeffries on early Poppi & Oura bets, investing in AI, & elite networking.

Before legacy VC even caught the scent, Chantel Jeffries was already writing checks into future unicorns like Poppi and Oura Ring. In this episode of Hot Smart Rich, Maggie Sellers Reum sits down with the DJ and angel investor to decode the ultimate playbook on spotting consumer obsession early, ruthlessly monetizing access, and converting pure cultural clout into massive cap table equity.

Chantel pulls back the curtain on the founder intuition and product signals that put her in early on Poppi and Oura way before they became aesthetic essentials. She makes the undeniable case for why AI is where you must be deploying capital right now, yet keeps it radically transparent about why she refuses to trust it completely and still gatekeeps her best proprietary ideas and IP from the algorithms.

Ditching outdated corporate rules, Chantel breaks down why partying is genuinely high-ROI networking if you know how to operate in the room, showing how late-night conversations in elite spaces translate directly into boardroom leverage. Most importantly, she lays out her non-negotiable rule against doing favors in business, why offering discounts on your access destroys your personal brand equity, and how keeping your boundaries bulletproof is the real cheat code to commanding respect and securing generational wealth.

Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ

Disclaimer: Please note that Chantel Jeffries is an active investor in companies mentioned, and nothing shared in this episode should be taken as financial, legal, or investment advice.

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Timestamps:

(00:00) Intro

(01:53) Meet Chantel Jeffries

(02:22) Building a DJ Career

(04:12) Can Partying Be Good for Business?

(05:12) The Art of Networking

(07:50) The Best Cities to Party

(09:01) Turning Parties Into Business Deals

(11:10) How Chantel Started Investing

(12:52) Investing Early in Poppi

(13:26) Investing 101

(18:27) SoFi Ad

(19:45) Lululemon Ad

(20:43) Investing in Oura Ring

(22:18) What Is an IPO?

(23:14) The Future of Investing

(24:01) How to Pitch Chantel

(25:20) Balancing Music & Investing

(26:13) The Rise of the Creator Economy

(29:19) Investments to Avoid

(30:27) Founder vs. Product

(31:09) Are Celebrity Brands Worth Investing In?

(31:58) Does Recognition Matter?

(32:37) How Chantel Gets the Best Deals

(34:00) Managing a Nonstop Travel Schedule

(36:09) Staying Healthy on the Road

(38:48) The RealReal Ad

(39:52) Stan Ad

(41:00) Does Chantel Drink?

(43:56) Managing Sleep While Traveling

(44:52) Gatekeeping from AI

(45:54) Chantel's Information Diet

(46:36) Rapid Fire

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Sponsors:

SoFi - Visit https://SoFi.com/HSRCrypto and get up to $1000 in cryptocurrency when you open and fund a Crypto account

The RealReal - https://therealreal.com/hsr for $25 off

Lululemon - http://lululemon.com

Stan - https://ig.getstanley.ai/?ref=hotsmartrich&utm_source=podcast

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to know the secrets of how to build real wealth, the difference between a job and a career, and eliminating cheap habits keeping you broke? Mel Robbins joins Maggie Sellers Reum on Hot Smart Rich to discuss the very real ways she went from $800K in debt to a media empire.

In this episode, Mel gets unfiltered on the everyday mistakes that secretly ruin your status and finances, exact scripts for talking to your boss to be irreplaceable, and why learning the power of saying "no" is your ultimate career power move. We pull back the curtain on how to break your toxic addiction to busyness, shift out of a scarcity mindset, and why she’s making her latest big business move: investing in a protein beverage brand Pure Genius.

Mel is the creator and host of The Mel Robbins Podcast - ranked the #3 Largest Show Globally on Spotify, #1 Most Followed Show on Apple, and closing in on 1 Billion Downloads. She is also the author of The Let Them Theory, the #1 selling book of 2025 and 2026.

Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ

⸻

Timestamps:

(00:00) Intro

(04:43) The Power of Saying No

(12:31) How to Get Paid What You're Worth

(22:12) Stan Ad

(23:17) Eight Sleep Ad

(24:47) How to Scale & Build a Team

(32:56) How to Get Ahead at Work

(37:23) It's Okay Not to Know What You Want

(42:24) How to Think About Money

(50:27) Lululemon Ad Read

(51:25) Bilt Ad Read

(52:31) Breaking the Addiction to Busyness

(01:01:05) Why Mel Created Pure Genius

(01:10:43) Why She Loves This Product

(01:13:45) Rapid Fire

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Sponsors:

Stan - https://ig.getstanley.ai/?ref=hotsmartrich&utm_source=podcast

Eight Sleep - https://www.eightsleep.com/hsr and use code HSR for $200 off

Lululemon - http://lululemon.com

Bilt - Sign up at http://Joinbilt.com/HSR

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers/
Learn more about your ad choices. Visit megaphone.fm/adchoices