How do digital communicators develop an effective channel strategy and content strategy? What is the value in it? How should it drive your communication campaigns?
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31:08
INSTAGRAM THREADS VS X - Where to now?
How should digital communicators respond to the emergence of new social media channels? Should you jump on Instagram threads? Will it be successful? Is it a viable alternative to X?
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26:40
How do you use DATA, ANALYTICS and INSIGHTS to provide VALUE in your role?
What is best practice for digital communicators using analytics and insights? How do you use data? What is useful and what isn't? Where is data's true value in 2023 and how can we use it to support and champion change?
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31:53
DIGITAL EMPLOYEE COMMUNICATION - the importance of aligning your INTERNAL and EXTERNAL communication
How can you leverage digital communication channels to effectively reach busy employees? In this episode, we discuss internal comms channels, moderating internal social media, and empowering employees to become advocates and spokespeople on platforms like LinkedIn. We also explore how to align internal and external communications to achieve maximum impact for your organisation.
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29:47
MENTAL HEALTH and DIGITAL COMMUNICATION - How do we manage it and what are STRATEGIES we can IMPLEMENT?
The mental health effects of digital communication and managing social media channels are real. We need to talk about it more. In this month's episode we discuss practical strategies we can use to manage your own and your team's mental health.
A note of warning: will be talking about experiences of online abuse in this episode and in the show, so there may be content in this episode that could be confronting or upsetting. Please feel free to take breaks, skip through sections or reach out for support as needed. If you are in Australia, you can report serious online abuse to eSafety.gov.au who can help get content taken down quickly and connect you with counselling and support services such as Beyond Blue, Lifeline and 1800RESPECT. As you will hear, online abuse can have real impacts, especially on our mental health and wellbeing, and it is important for us to recognise this and to not be afraid to reach out for the help we may need.
Communication professionals need to stay informed in the evolving digital and social media landscape. Each month, Amanda, Roge, Tim and Mark dive into the details on the latest developments so you don't have to.
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