The Focus Group Podcast

Ohio used to be the biggest swing state in the country. It's turned pretty red, (Trump won it by 11 points in 2024) but it's very hotly contested this year, and there's one big overarching local issue driving it. Signal Ohio state government and politics reporter Andrew Tobias joins Sarah to break down the major players.
Show links:
Signal Ohio
Sarah's Focus Group Newsletter on Vivek Ramaswamy
Sarah's Thank You to the Bulwark Community (Comment here for her AMA next Friday)
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Send questions for the show to focusgroup@thebulwark.com.

Recorded on Monday, Sept. 14 and the Commonwealth Club in San Francisco, Sarah and Pod Save America’s Dan Pfeiffer discuss her book, How to Eat an Elephant, what focus groups are, why she does them, and she uncorks some fresh focus group content on-stage. Sarah will be back behind the mic next week.
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Against all odds, Democrats still have a chance in the Texas Senate race. So, is it because Ken Paxton is bad, or because of James Talarico's Nice Young Man energy? Turns out, both.
Veteran Texas journalist Christopher Hooks of Texas Monthly joins Sarah to talk about Ken Paxton's sordid history in Texas Republican politics, how Texas Trump voters are responding to James Talarico, whether the race for governor may turn competitive, and how data centers and Flock surveillance cameras are presenting an opportunity to recapture some disaffected Trump voters.
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Subscribe to Sarah's Focus Group Newsletter for more exclusive insights on the Texas race this coming Tuesday.
Show Links:
Chris Hooks: Ken Paxton Now Has to Do the Unthinkable: Try

North Carolina has been a difficult nut for Democrats to crack for nearly two decades. But relatively popular former Gov. Roy Cooper appears to be on the verge of changing that this year, partly because NOBODY knows who his opponent is. Western Carolina University political science professor Chris Cooper joins Sarah to discuss this year's U.S. Senate race, the House landscape in North Carolina and whether some recent successes for Democrats can translate into carrying the state in 2028.
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Show links:
By Chris Cooper: Anatomy of a Purple State

Why is 80-year-old Ed Markey surviving a Democratic revolt against aging politicians? Sarah Longwell and GBH’s Adam Reilly listen to Massachusetts voters explain why Rep. Seth Moulton’s 'new generation' argument isn’t landing—and what the race reveals about what Democratic voters really want.
Plus, they discuss Moulton’s attacks on Markey, his damaging comments about trans athletes, and a brutal debate exchange over AI.
Nobody else in political media does quite what we do with these focus groups: talking to voters week after week and letting you hear for yourself what’s actually driving their decisions. If you’re able, please considering becoming a paid member of the Bulwark and help keep this one-of-a-kind project going.