Everything Electric Podcast

• Why Electric Cars Need Behavioural Science, Not Bigger Batteries!

  In this week’s episode Imogen talks to behavioral economics expert Rory Sutherland who explains why understanding human psychology might be more important than building bigger batteries.  Rory, who founded Ogilvy's behavioral science unit, shares brilliant insights on everything from why we need to "solve for anxiety rather than range" to why giving people rail vouchers might increase car usage (yes, really). This episode is packed with counterintuitive ideas that will change how you think about transport, behavior change, and innovation. 00:00 - Introduction  02:04 - What is behavioral economics?  03:08 - Range anxiety: Solving for anxiety, not range  06:32 - Why speeding barely saves time  10:28 - Transport for Humans: The bus information problem  16:51 - Why 95% of EV drivers never go back  22:37 - Network effects and why behavioral change takes time  28:10 - Travel smarter, don't travel faster  33:25 - Better alternatives to EV grants  38:03 - Removing political heat from EVs  39:30 - The Heathrow Pod: Why it's magical and valuable  44:23 - The heat pump vs. air conditioning debate  46:51 - Why test drives should be two weeks, not three days  49:41 - Why psychologists arrive too late to solve problems   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: [email protected]   Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026 EE NORTH (Harrogate) - 8th & 9th May 2026 EE WEST (Cheltenham) - 12th & 13th June 2026 EE GREATER LONDON (Twickenham) - 11th & 12th Sept 2026  

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• Clean Energy in a Divided World: The Global Power Struggle!

  This episode was recorded live on stage at our Everything Electric Farnborough show during the panel Tariffs, Tensions & the Race to Electrify: How Global Politics Is Shaping the Clean Energy Transition. From trade barriers and protectionist policies to shifting alliances, misinformation and industrial competition, the clean energy transition is playing out against an increasingly political backdrop.  With a year of Labour leadership in the UK and mounting global competition, this discussion dives into how politics is shaping the future of EVs, supply chains, and energy infrastructure. On stage with Robert Llewellyn: Tim Dexter – Vehicles Policy Manager, Transport & Environment James Court – Public Policy Director, Octopus Electric Vehicles Ajai Ahluwalia – Head of Supply Chain, RenewableUK Tanya Sinclair – CEO, Electric Vehicles UK 00:00 Hello live from the show! 00:17 Ad Break 00:42 Welcome to our guests 02:51 Current state of play 15:40 Making electricity cheaper 24:18 Chinese EVs in Europe 28:40 Marginal Pricing   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric MELBOURNE - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026    #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electric-vehicles-uk

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• Godfather of EVs Turns New Leaf With 'Brill' British Batteries Move & Urges UK EV Industry to Unite.

  The Godfather of EVs, Dr Andy Palmer, talks to Fully Charged Show Founder, Robert Llewellyn, about Palmer Automotive's acquisition of Brill Energy, accepting Chinese EV realities, and the need for the UK's EV industry to unite.   The UK's EV industry can meet (tickets FREE) at B2B EV DAY in the Home Counties this Friday (10th October), for talks, ~100 EVs & thousands of test drives: https://www.tickettailor.com/events/fullychargedshowltd/1850554 Not in the industry? Join Everything Electric for a family-friendly festival of electrification at the weekend instead (11th & 12th October): https://everythingelectric.show/ There are more than 110 cars on display and / or test drives, (with more still being added in the final week), including: AUDI Q4 S line 45 e-tron AUDI Q4 Sportback Sport 45 e-tron quattro AUDI Q6 SUV Sport e-tron AUDI Q6 Sportback s-line e-tron AUDI A6 e-tron Avant BYD Atto 2 BYD Atto 3 BYD Dolphin Surf BYD Dolphin BYD Seal BYD Sealion 7 Cadillac Lyriq Changan S07 Cupra Born Cupra Tavascan Dacia Spring DS No.8 Ford Puma Gen-E Ford Explorer Ford Capri Ford Mustang Mach-E Geely EX5 Genesis GV60 Genesis GV70 Genesis GV80 Hyundai Inster Hyundai Kona Electric Hyundai Ioniq 5 Hyundai Ioniq 5 N Hyundai Ioniq 6 Hyundai Ioniq 9 Jaecoo 5 BEV Jeep Avenger KIA EV9 GT Leap T03 Mazda 6E Mercedes EQE 53 AMG Mercedes EQS 450+ Mercedes G580 Mercedes EQA 250+ Mercedes EQB 250+ Mercedes EQE 350+ Mercedes CLA 250+ MG4 MGS5 MG Cyberster MG IM 5 MG IM 6 Nissan ARIYA Nissan LEAF Nissan Micra Nissan SIlence 04 Omoda E5 Peugeot e-2008 Peugeot e-3008 Peugeot e-408 Peugeot e-5008 Polestar 2 Polestar 3 Polestar 4 Porsche Taycan Porsche Macan Skoda Elroq Smart #1 Smart #3 Tesla Model 3 Tesla Model Y Vauxhall Astra Vauxhalll Corsa Vauxhall Grandland Volvo EX30 Volvo EC40 Volvo EX40 Volvo ES90 Volvo EX90 VW ID.3 VW ID.7 Tourer VW ID.4 Estate VW ID.7 Hatchback VW ID.Buzz XPeng G6 XPeng P7 Like this? Check out our sister channel Everything Electric TECH: / @everythingelectricshow To keep current, subscribe for our episode alerts: https://fullycharged.show/zap-sign-up/ To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric FARNBOROUGH - Farnborough International - 11th & 12th October 2025 Everything Electric MELBOURNE - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026  #fullychargedshow #battery everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electricvehiclesuk

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• Britain's Longbow - Is This The Roadster We've Really Been Waiting For?

  In this week's episode, Imogen is joined by Daniel Davey, joint CEO of Longbow Motors. He reveals how his team of Tesla, Lucid, and BYD alumni are creating Britain's next generation of electric sports cars. Could Longbow Motors be the future of Britain's Electric Sports Car? Listen Now!  00:00 - Who are Longbow Motors? 02:00 - Speedster vs Roadster explained 04:07 - Why change how Earth feels about sports cars? 06:45 - Why EVs are perfect for sports cars 09:15 - The right timing for electric sports cars 10:15 - From Tesla to Longbow 12:55 - Tesla Roadster 16:00 - The advisory board 18:45 - Why Longbow will succeed where others failed 21:10 - The importance of co-founder relationships 23:30 - Manufacturing and supply chain 27:00 - Product philosophy 31:45 - Customer base 35:00 - Design process 37:30 - Why the UK is perfect for electric sports car manufacturing 40:00 - Future goals 41:20 - Final thoughts Why not come and join us at our next Everything Electric expo: https://everythingelectric.show Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow Become a YouTube member: use JOIN button above Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0 Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/ Visit: https://FullyCharged.Show Find us on X: https://x.com/Everyth1ngElec Follow us on Instagram: https://instagram.com/officialeverythingelectric To partner, exhibit or sponsor at our award-winning expos email: [email protected] Everything Electric FARNBOROUGH - Farnborough International - 11th & 12th October 2025 Everything Electric MELBOURNE - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026  #fullychargedshow #everythingelectricshow #homeenergy #cleanenergy #battery #electriccars #electric-vehicles-uk

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• Net Zero’s PR Problem—and How to Fix It!

  In this week’s episode Imogen talks to Ruban Yogarajah, a Sustainability Partner at FGS Global - a stakeholder strategy firm helping companies and climate groups win support for the energy transition. They discuss why enthusiasm for "net zero" is declining, the messaging crisis that is undermining the clean energy transition and the need to rebuild public trust.    00:00 - Introduction: The Net Zero PR problem  02:01 - Who is Ruban and what does FGS Global do? 04:46 - What the UK public really thinks  06:46 - Why "net zero" doesn't work as a term  09:17 - Perception vs reality on climate costs  11:35 - The messy middle: Transition economics  14:25 - Reframing costs and making them tangible  16:35 - Energy security as a winning message  20:45 - Who should deliver these messages?  23:02 - Learning from EVs and practical technology adoption  27:05 - Local opportunities and green jobs  30:25 - Rebranding and new language  33:15 - Energy security vs fossil fuel myths  37:10 - Fighting misinformation  40:30 - Quick advice for different industries  43:54 - Final thoughts   Why not come and join us at our next Everything Electric expo: https://everythingelectric.show   Check out our sister channel Everything Electric CARS: https://www.youtube.com/@fullychargedshow   Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff   Become an Everything Electric Patreon: https://www.patreon.com/fullychargedshow   Become a YouTube member: use JOIN button above   Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0   Subscribe for episode alerts and the Everything Electric newsletter: https://fullycharged.show/zap-sign-up/   Visit: https://FullyCharged.Show   Find us on X: https://x.com/Everyth1ngElec   Follow us on Instagram: https://instagram.com/officialeverythingelectric   To partner, exhibit or sponsor at our award-winning expos email: [email protected]   Everything Electric FARNBOROUGH - Farnborough International - 11th & 12th October 2025 Everything Electric MELBOURNE  - Melbourne Showgrounds 14th, 15th & 16th November 2025 Everything Electric SYDNEY - Sydney Olympic Park 6th, 7th & 8th March 2026

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