In this episode, we sit down with Chloe Watts, founder of Blueberry Co, to explore her journey from landscape architect to creative entrepreneur. It’s a conversation about family, creativity, and why embracing imperfection can be one of the most powerful things we model for our kids.
✏️ What we cover:- Chloe’s transition from landscape architecture to starting Blueberry Co, inspired by her experience as a new mum- How the business evolved organically from baby memory books into mindfulness journals, creative resources, and the screen-free drawing game Droar!- The role of creativity in building confidence and why removing the fear of “doing it wrong” matters for both kids and adults- How creative practices can support mental health and emotional regulation- The development of Droar! — from a family idea to a fully realised product- Navigating screen time, social media, and AI while still prioritising creativity and critical thinking
- Blueberry Co’s core values — family first, celebrate the mess, and create with purpose — and how they shape everything Chloe creates
- Practical insights for parents looking to encourage creativity without adding pressure or perfectionism- What’s next for Blueberry Co, including new products, collaborations, and expansion ideas
🔗 Resources & Links:Blueberry Co Website: https://www.blueberryco.com.auBlueberry Co Instagram: https://www.instagram.com/blueberrycobaby
Droar! Drawing Game: Available via Blueberry CoTen Hundred (YouTube): https://www.youtube.com/@TenHundredJazza (YouTube): https://www.youtube.com/@Jazza
📲 Connect with Chloe:Instagram: https://www.instagram.com/blueberrycobaby