Models, influencers and fashionistas are getting ready to strut their stuff at the 30th Australian Fashion Week - launching in Sydney today.
But it's not all runway shows and after-parties, it's serious business for the $28 billion Australian fashion and textile industry, which employs almost 500-thousand workers.
This year, emerging designers are at the forefront under a revamped model to make the event more accessible - and commercial.
GUEST: Marianne Perkovic, Executive Chairwoman of the Australian Fashion Council
PRODUCER: Eddy Diamond