We Interrupt This Broadcast

• 007 - Deep Dive with Michelle Melky: Creating for Gen Z - The Future of Storytelling and the Power of Creators

  Michelle Melky, Global Creative Director of Amplify, dives into the rapidly evolving landscape of the creator economy and the future of storytelling. Michelle had delivered countless hours of cutting edge online content and has a deep understanding of the “Creator-Verse” and Gen Z audiences.She talks about creating a hit series on Tik Tok and we discuss how we are moving away from traditional influencers to a new era of creators who are shaping their careers and impacting the entertainment industry.Listen to this episode if you are interested in:The rise of the Creator EconomyUnderstanding the “Creatorverse”Gen Z’s viewing habitsThe impact for short form contentThe future of the screen industry---Links:Michelle on Instagram: https://www.instagram.com/michellemelky/Amplify website: https://thisisamplify.com---00:00 Standing Out in a Sea of Content00:43 Introduction to Michelle Melky and Amplify01:10 Amplify's Business Model and Creator Focus03:23 The Evolution of Entertainment Consumption05:06 The Future of TikTok and Long-Form Content06:29 Understanding the Creator Sphere09:02 The Viral Success of 'Love Songs' on TikTok13:49 Strategies for TikTok Success14:59 Building a Conscious Audience Focus17:50 The Importance of Engagement Over Followers18:24 The Importance of Diversification for Creators20:02 Television Industry's Shift in Viewing Habits20:49 The Rise of Connected TV and Week-to-Week Viewing24:01 Generational Divide in Screen Entertainment27:24 Opportunities for Traditional Media with Gen Z33:41 Advice for Aspiring Content Creators34:43 The Future of Young Adult Content37:03 Conclusion and Acknowledgements---This Deep Dive interview is hosted by ⁠⁠Julie Eckersley⁠⁠⁠⁠⁠.Produced & edited by ⁠⁠Leonie Marsh⁠⁠.---This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.

  --------  

  37:43
• Bonus Episode: Streaming Quotas 101

  Australian screen industry, this is your call to action.Now is the time to ensure the future of Australian content by advocating for streaming quotas ahead of the upcoming federal election.In this episode, Julie and Kirsty are joined by special guest Rebecca Barry from Media Stockade, to tell you what the quotas are, why they matter, and how you can make a difference.---Take action:1. Download the Federal Election Toolkit from the Screen Producers Australia website and send an email to your local MP: https://www.screenproducers.org.au/advocacy/featured-campaigns-and-backgrounding-documents/2025-federal-election2. Sign up to connect with others in your electorate via the Documentary Australia form (open to all : https://docs.google.com/forms/d/e/1FAIpQLSe-SJzIdiNDVCwYBL7gq7BXHfylui6ZRPpMIk-mSkMDiEqY6Q/viewform3. Share this podcast episode or our social media posts and spread the word to others in the industry.---The form is managed by Documentary Australia, Media Stockade, Doc Society and SPA (as outlined in the Usage and Consent section) and is part of a grassroots campaign connecting crew and cast across all parts of the film industry - drama, documentary and kids' content. ---Hosted by ⁠⁠Julie Eckersley⁠⁠ and ⁠⁠Kirsty Stark⁠⁠.Produced by ⁠⁠Leonie Marsh⁠⁠.This episode edited by Kirsty Stark.---This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.Join the conversation on ⁠⁠Instagram⁠⁠ and ⁠⁠LinkedIn⁠⁠.---Have industry news, upcoming events or productions to share? Let us know at [email protected] remember to subscribe at ⁠⁠http://www.weinterruptthisbroadcast.com.au⁠⁠ to get future episodes in your inbox each month, along with our show notes, links and bonus content.

  --------  

  18:32
• 006 - April 2025 Industry News: Content Quotas, Screen Australia Survey & Series Mania Wrap-Up

  In this episode of We Interrupt This Broadcast we look at the global state of the screen industry after Series Mania, check in on content quotas in the lead-up to the federal election, look at the results of Screen Australia’s recent industry survey, and discuss 10 years of Netflix in Australia.Plus: Chris Oliver-Taylor to Totem Global, Matt Vitins to Northern Pictures, the most popular job in Australia, and more...00:00 Intro00:58 Reflecting on our first Deep Dive episodes02:25 Content quotas and the federal election03:51 Screen Australia industry survey results06:27 Series Mania wrap-up & a global downturn in production08:47 A change in genres towards comedy & cozy crime10:13 Ten years since Netflix arrived in Australia11:55 Industry movements & the most popular job in the country12:41 What’s in production around the country13:50 What we’re watching this month16:26 What we’re looking forward to at Screen Forever18:20 Episode wrap-up & our Streaming Quotas bonus episode18:34 Acknowledgement of Country & Podcast Credits---Hosted by ⁠⁠Julie Eckersley⁠⁠ and ⁠⁠Kirsty Stark⁠⁠.Produced & edited by ⁠⁠Leonie Marsh⁠⁠.---This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.Join the conversation about Episode 1 on ⁠⁠Instagram⁠⁠ and ⁠⁠LinkedIn⁠⁠.---Have industry news, upcoming events or productions to share? Let us know at [email protected] remember to subscribe at ⁠⁠http://www.weinterruptthisbroadcast.com.au⁠⁠ to get future episodes in your inbox each month, along with our show notes, links and bonus content.

  --------  

  18:50
• 005 - Deep Dive with Jasmine Yang: From Garage to Global: How an Australian Indie Become an International Success

  Glitch Productions are one of the most successful Australian production companies there are – but you may not have ever heard of them. In this episode, Jasmine Yang - COO, Head of Product, and Development Producer at Glitch Productions, takes us behind the scenes of their incredible success.Their latest show -  The Amazing Digital Circus, has garnered over 400 million views. It plays first on You Tube and then has a second window on Netflix. In this interview Jasmine talks about how they have used You Tube to build their global success, marketing to a global audience on a limited budget and as an animation company with over 100 employees you will not believe what their biggest revenue earner is.Listen to this episode if you are interested in:How to build and grow a global audienceJust how powerful niche audiences can beWhat is possible if you really know and stay true to your audienceUsing merchandise to create meaningful revenueWhy You Tube needs to be a central part of your businessSocial Media:LinkedInTwitter/XInstagramYou TubeWebsite:Glitch Website----00:00 Introduction to Glitch's unique Netflix Deal00:36 Meet Jasmine Yang: COO and Head of Product at Glitch Productions00:48 The Success of Glitch Productions and The Amazing Digital Circus04:52 The Origins and Growth of Glitch Productions06:26 The Creation and Impact of Meta Runner10:35 The Amazing Digital Circus: Concept and Release Strategy19:19 Monetising Through Merchandise and Multiple Revenue Streams22:48 The Role of YouTube in Glitch Productions' Success25:58 Community Engagement and Marketing Strategies29:57 The Future of Animation and AI Concerns34:57 Advice for Aspiring Animators and Final Thoughts---This Deep Dive interview is hosted by ⁠⁠Julie Eckersley⁠⁠⁠⁠⁠.Produced & edited by ⁠⁠Leonie Marsh⁠⁠.---This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.

  --------  

  37:37
• 004 - Deep Dive with Natalie Lynch: Reimagining the Future of Screen Content: Building Digital Audiences

  Natalie Lynch is a digital strategy producer and founder of Cinch Media, a company designed to amplify the reach of Australian stories. In this engaging episode Natalie dives deep into the rapid changes in the screen industry and explains why a digital strategy is key to thriving in the future, not just for your show but also for production companies. She offers insights on who is leading the way and how to build an audience in a fragmented media landscape. Listen to this episode if you are interested in:- What a Digital Strategy is and why it matters- Options for monetising screen stories in new ways- The importance of early audience engagement and analysis- What the screen industry can learn from other industries about audiences- Practical advice on building a digital strategy that works- An expert opinion on how to thrive in the digital age.Links: Natalie's LinkedInInstagram: @nat_cinch_mediaYouTube: @CinchMediaTikTok: @cinch.mediaCinch Media---00:00 Introduction: The Fragmented Audience00:30 Meet Natalie Lynch: Cinch Media's Vision00:59 Understanding Audience Fragmentation02:00 Challenges in the TV and Film Industry03:00 The Digital Era: Embracing New Channels04:59 Building Your Own Audience05:36 The Importance of Digital Strategy10:14 Engaging Content Creation12:05 Audience Analysis: The Key to Success19:55 The Role of Community Managers32:33 Monetising Content and New Revenue Streams34:22 Conclusion: A Call to Action for the Industry---This Deep Dive interview is hosted by ⁠⁠Julie Eckersley⁠⁠⁠⁠⁠.Produced & edited by ⁠⁠Leonie Marsh⁠⁠.---This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.

  --------  

  36:19

More TV & Film podcasts

Trending TV & Film podcasts

About We Interrupt This Broadcast