We Interrupt This Broadcast

• 004 - Deep Dive with Natalie Lynch: Reimagining the Future of Screen Content: Building Digital Audiences

  Natalie Lynch is a digital strategy producer and founder of Cinch Media, a company designed to amplify the reach of Australian stories. In this engaging episode Natalie dives deep into the rapid changes in the screen industry and explains why a digital strategy is key to thriving in the future, not just for your show but also for production companies. She offers insights on who is leading the way and how to build an audience in a fragmented media landscape. Listen to this episode if you are interested in:- What a Digital Strategy is and why it matters- Options for monetising screen stories in new ways- The importance of early audience engagement and analysis- What the screen industry can learn from other industries about audiences- Practical advice on building a digital strategy that works- An expert opinion on how to thrive in the digital age.Links: Natalie's LinkedInInstagram: @nat_cinch_mediaYouTube: @CinchMediaTikTok: @cinch.mediaCinch Media---00:00 Introduction: The Fragmented Audience00:30 Meet Natalie Lynch: Cinch Media's Vision00:59 Understanding Audience Fragmentation02:00 Challenges in the TV and Film Industry03:00 The Digital Era: Embracing New Channels04:59 Building Your Own Audience05:36 The Importance of Digital Strategy10:14 Engaging Content Creation12:05 Audience Analysis: The Key to Success19:55 The Role of Community Managers32:33 Monetising Content and New Revenue Streams34:22 Conclusion: A Call to Action for the Industry---This Deep Dive interview is hosted by ⁠⁠Julie Eckersley⁠⁠⁠⁠⁠.Produced & edited by ⁠⁠Leonie Marsh⁠⁠.---This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.

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• 003 - Deep Dive with Georgia Mappin: Building a Future Proof Business in the Digital Age

  In our first Deep Dive interview Julie talks to Georgia Mappin, the Managing Director of Aunty Donna, Haven’t You Done Well Productions and Grouse House. They discuss how the company has created a new business model by leaning into digital platforms, ensuring they have DTA (direct to audience) relationships and how they are helping to shape the future of Australian comedy.Listen to this episode if you are interested in:- New business models for the screen industry- Sustainability in the online and digital space- How to build an audience first brand- Platform agnostic brand growth- Emerging comedy and talent in Australia- The power of passionate ‘niche’ audiences and how to cultivate themWebsites:Haven’t You Done WellAunty DonnaGrouse HouseProject Links:Aunty Donna’s Coffee Cafe (ABC)The Most Upsetting Guessing Game in the World (Grouse House)The Sun is Not Your Friend ---00:00 Understanding Audience Engagement00:37 Introduction to Georgia Mappin and Haven't You Done Well Productions01:04 The Evolution of Aunty Donna and Haven't You Done Well Productions02:43 Challenges and Strategies in Comedy Production06:35 The Role of Grouse House in Alternative Comedy12:16 Audience-Centric Production and Marketing21:04 The Future of Comedy and Media Consumption23:14 Opportunities and Risks in Australian Comedy27:36 Innovations and Trends in the Screen Industry30:12 Advice for Aspiring Producers and Comedians31:33 The Importance of Collaboration and Networking32:44 Sustainable Revenue Models in Production34:06 Big Ideas for the Future of the Industry37:39 Conclusion and Acknowledgements---This Deep Dive interview is hosted by ⁠Julie Eckersley⁠⁠.Produced & edited by ⁠Leonie Marsh⁠.---This episode is proudly brought to you by ⁠Screen Vixens⁠, ⁠CrewHQ⁠ & ⁠Expanding Media⁠.

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• Bonus Episode: Top 5 Tips for Screen Forever

  Screen Forever's 2025 program launched this morning, and we invited our producer Leonie Marsh to join us for a bonus episode of We Interrupt This Broadcast, sharing her top 5 tips for Screen Forever.You can view the Screen Forever program highlights here, and if you're new to Screen Forever, watch SPA's Bootcamp webinar here. Plus, if you're interested in the Screen Vixens & friends dinner during Screen Forever, sign up for their mailing list here. ---00:00 Intro00:25 Introducing Leonie Marsh00:40 What is Screen Forever and who should go?01:38 Tip 1: Decide your primary goal for attending02:44 Tip 2: What to wear03:42 Tip 3: Where to stay 05:18 Tip 4: What to eat06:10 Kirsty's secret tip for what to pack in your bag07:33 Tip 5: What to bring08:21 When to follow up on your conversations08:45 What are commissioners looking for in a pitch?10:29 The three questions anyone you're pitching to will be asking11:10 Episode wrap-up & Screen Forever dates11:37 Acknowledgement of Country & Podcast Credits---Hosted by ⁠⁠Julie Eckersley⁠⁠ and ⁠⁠Kirsty Stark⁠⁠, with special guest Leonie Marsh.Produced & edited by ⁠⁠Leonie Marsh⁠⁠.---This episode is proudly brought to you by ⁠⁠Screen Vixens⁠⁠, ⁠⁠CrewHQ⁠⁠ & ⁠⁠Expanding Media⁠⁠.Join the conversation on ⁠⁠Instagram⁠⁠ and ⁠⁠LinkedIn⁠⁠.---Have industry news, upcoming events or productions to share? Let us know at [email protected] remember to subscribe at ⁠⁠http://www.weinterruptthisbroadcast.com.au⁠⁠ to get future episodes in your inbox each month, along with our show notes, links and bonus content.

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• 002 - The Oscars, AIDC & the Importance of Public Broadcasters

  In this episode of We Interrupt This Broadcast we wrap up the Oscars, and discuss the changing landscape of documentary - as seen at this year's Australian International Documentary Conference. Plus: SPA's new Chair, the importance of public broadcasters, another farewell to Neighbours, and more...---00:00 Intro00:38 Feedback from our first episode01:46 Introducing… Deep Dives03:08 The Oscars, Anora controversy & its $18m campaign 05:35 AIDC & the changing landscape of documentary 08:29 SPA’s Policy Platform & new Council Chair Kate Carnell09:51 Alison Hurbert-Burns departs BINGE/Foxtel10:15 Hugh Marks begins as Managing Director at the ABC10:36 The importance of public broadcasters13:07 HBO Max announces Australian launch15:55 See-Saw Films Acquired by Mediawan18:10 What’s (Not) Happening in Production: Neighbours Cancelled20:24 The Australian content we’re watching this month21:52 Episode wrap-up & our Screen Forever bonus episode22:55 Acknowledgement of Country & Podcast Credits---Hosted by ⁠Julie Eckersley⁠ and ⁠Kirsty Stark⁠.Produced & edited by ⁠Leonie Marsh⁠.---This episode is proudly brought to you by ⁠Screen Vixens⁠, ⁠CrewHQ⁠ & ⁠Expanding Media⁠.Join the conversation about Episode 1 on ⁠Instagram⁠ and ⁠LinkedIn⁠.---Have industry news, upcoming events or productions to share? Let us know at [email protected] remember to subscribe at ⁠http://www.weinterruptthisbroadcast.com.au⁠ to get future episodes in your inbox each month, along with our show notes, links and bonus content.

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• 001 - Fresh Off the Plane: AACTA Festival Highlights

  Our first ever episode of We Interrupt This Broadcast wraps up the AACTA Awards and AACTA Festival on the Gold Coast, and dives into some of the big industry issues we’ll be facing in 2025. Plus: what’s in production, new Aussie releases, and more!---00:00 Intro00:27 We’re back from AACTA Festival on the Gold Coast02:36 Who were the big winners at the AACTA Awards?04:42 The big conversations from AACTA Festival07:48 Screen Well’s Mental Health Matters Summit08:06 Australian Mental Health & Wellbeing Survey results10:20 Freestyle TV Manifesto11:36 How to sign up for our mailing list12:00 The big industry issues from 2024, in under 60 seconds!14:11 The industry changes we’re seeing in 2025 so far18:04 What’s in production around the country19:28 The Australian content we’re watching this month24:06 Episode wrap-up & what’s coming up in March25:10 Acknowledgement of Country & Podcast Credits---Hosted by Julie Eckersley and Kirsty Stark.Produced & edited by Leonie Marsh.---This episode is proudly brought to you by Screen Vixens, CrewHQ & Expanding Media.Join the conversation about Episode 1 on Instagram and LinkedIn.---Have industry news, upcoming events or productions to share? Let us know at [email protected] remember to subscribe at http://www.weinterruptthisbroadcast.com.au to get future episodes in your inbox each month, along with our show notes, links and bonus content.

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