The Videographer Behind Gavin Rubinstein, Matt Lancashire and Graya’s Property Listings
He's the mind behind the Real Estate Diaries with Gavin Rubinstein, the jet-ski videos with Matt Lancashire and some of the wildest property listing videos you've seen online.
Joining us on the podcast today is Tom from XMedia - a creative powerhouse who has defined a genre of Real Estate social media. From starting out with a $50 shoot on the Gold Coast to filming in Sydney's top luxury listings - he knows a thing or two about marketing.
You’ll hear
0:00 - How it all began
2:12 - Exactly what goes into planning one of XMedia’s Real Estate shoots
3:58 - Behind the Scenes of Real Estate Diaries with Gavin Rubinstein
6:42 - The social media content strategy the top performing agents swear by
08:02 - Is there proof that these viral videos actually sell homes?
9:00 - How much should agents be spending on social media?
10:30 - The importance of finding the right videographer
12:46 - The future of real estate marketing
16:20 - Has XMedia turned away agents before?
18:13 - The one piece of content you need to have on your social media profiles
22:13 - Should you be using paid Meta ads to promote your agency?
24:54 - What’s next for XMedia
27:35 - Rapid Fire
… and SO much more.
Want to work with Tom and XMedia? Find out more here.
Watch the YouTube Version of the Podcast here.
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
--------
29:43
--------
29:43
“I Don’t Have to Cold Call Anymore” - How @brisbaneagent Built His Client Base
Andrew Cumming, better known as @brisbaneagent, has built a buyers agency empire by doing the exact opposite of what most agents are taught. His TikToks have turned comments into clients, and his content is giving buyers more confidence than some agencies do in person.
In this episode, Andrew reveals how he built his brand from scratch, why he pivoted from selling to buying, and what the data (and the DMs) are telling him about Queensland’s property market right now.
You’ll hear
0:00 - Andrew’s hottest industry take
1:17 - How Andrew built his reputation as The Brisbane Agent
3:44 - Andrew’s advice for your real estate agents
6:32 - Does he physically attend to the properties he sells for his buyers?
11:59 - How Andrew gets off-market properties for his clients
13:14 - The future of purchased.com.au
16:05 - The age bracket that brings Andrew the most leads
17:35 - A hack to getting your real estate agency ranked on Google
18:17 - Why kids are showing their parent’s Andrew’s content online (and how this is getting him sales)
21:04 - How Andrew builds rapport with investors before he’s even met them
22:34 - An insight into the minds of Brisbane buyers right now in 2025
24:15 - What advantage does the Brisbane market currently have over Melbourne and Sydney?
27: 55 - Brisbane’s hottest markets for investors
29:44 - The most undervalued suburbs in Brisbane from a Buyer’s Agent’s perspective
30:57 - Rapid Fire
… and SO much more.
Watch the YouTube Version of the Podcast here.
Want more of Andrew? Follow him on IG @brisbaneagent or head over to his Buyers Agency IG @purchased.com.au
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
--------
34:37
--------
34:37
Michael Bacon’s Secrets to Getting 500k+ Property Views & Being Co-Director at 26
What if we told you that there was a way to get your open homes FLOODED with clients coming from social media… and you don’t even have to come up with the content ideas yourself?
As Co-Director at Place Kangaroo Point, Michael racks up 500,000+ views on campaigns (when most agents are lucky to get 30-40k), has built one of the largest social followings of any Australian agent, AND still finds time to lead a 28-person office while selling some of Queensland’s biggest homes.
So how is he pulling it off?
Listen to find out.
You’ll hear
Why some $10M+ homes in Brisbane sell fast and others sit for months
How he gets BIG name brands involved in his listing videos (like Belvedere vodka and Aston Martin)
How selling for Quade Cooper blew up his profile overnight
The $12.5M listing he won just by cold DM’ing a builder on Instagram
The mistake that cost him sales when he first became a Director
How he actually balances being both a top agent and running an office
Why he rejected a $2.5M fee-earner to protect culture
The simple ‘test’ he gives new recruits before letting them in the door
… and SO much more.
Watch the YouTube Version of the Podcast here.
Want more of Michael? Check him out on IG @michael_bacon_ or visit his website www.michaelbacon.com.au
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
--------
50:27
--------
50:27
Cohen Handler’s Jordan Navybox: Brisbane Property, Off Market Deals & the Olympics Pressure that’s Still to Come
Brisbane is booming.
The population is growing, but houses aren’t being built fast enough and the Olympics are about to put a lot more pressure on the market.
So what does that actually mean if you’re an agent working in Queensland or wanting to take advantage of the boom?
Today we are sitting down with Jordan Navybox, the Managing Director at Cohen Handler, to find out what’s really going on. Everything from off market luxury deals, houses with indoor climbing walls, to helping locals who can’t buy into their dream suburb.
But we’re not only talking about the market, we’re also getting into Jordan as a director, how he runs his team and the most important traits he looks for in new hires.
You’ll hear
What’s behind QLD still being the fastest-growing state in Australia five years after COVID
The scary number behind how few homes are actually being approved
The truth about who’s actually using buyers agents in Brisbane (it’s not who you think)
Why developers aren’t making moves right now
How Jordan hears about homes before anyone else
The percentage of deals happening off market
The one thing Jordan looks for when hiring new team members + why he has said no to top performers
An old school trick his team still uses to find homes
The hard line he won’t cross in business
Who are the next wave of buyers coming into Brisbane?
… and SO much more.
Watch the YouTube Version of the Podcast here.
Want more of Jordan? Visit his IG @navyboxj or head over to the Cohen Handler website here.
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
--------
37:42
--------
37:42
Inside the Marketing That Sold 90% of a Multi-Million Dollar Development Project
Most agents never get the chance to see what goes on behind the scenes with developers and big brands.
But Zoe Goodhardt has and what she’s learned might change the way you think about buyers, marketing, and building trust.
Zoe is the Head of Growth and Marketing at TAG, a digital marketing agency that is behind some of Melbourne’s most creative campaigns that include selling out multi million dollar developments.
You’ll hear:
The marketing trick that gave one project its own personality (and sold FAST)
The real reason developers pick some agents over others
What big brands do that smaller agencies can steal today
The buyer profile that cleared 90% of a 40-unit project
The lifestyle shots that actually sell a property
Why REA is losing ground… and where developers are spending instead
The exact cost-per-lead numbers that make developers say yes
The #1 reason developers are ditching portals and what they’re using instead
How this agent’s LinkedIn posts made him the go-to for developers
A “politician” strategy you can use to ensure you’re the agent everyone knows
… and SO much more.
Want to work with Zoe? Visit her over at www.wearetag.co
Watch the YouTube Version of the Podcast here.
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
Success isn’t just about the sold sign.
For the people who’ve made it—that’s just where the story begins.
In Beyond The Sale Kirsty Cunningham and Shane Spiteri talk to people at the peak of their careers from Hollywood actors, award-winning business owners, Australia's biggest influencers, TV Stars to Pro Athletes and so many more to find out how they did it ... and what really sets them apart.
Join them every Tuesday and be sure to hit follow, because you wont want to miss who they interview next!
Australia