REPLAY Marty Fox: The Systems Behind WHITEFOX’s Insane Growth & Is The Block AU Scripted?
Most agents dream of running a successful office.Marty Fox built seventeen.
From a single WHITEFOX office in Melbourne to a national brand with locations across Australia, New Zealand and a judge on The Block… Marty has redefined what it means to grow, lead, and stay relevant in Real Estate.
In this replay episode, Kirsty and Shane sit down with Marty to unpack his career including the mindset behind his success, the lessons he’s learned leading 100+ staff and how he balances it all while still making time for his family.
You’ll hear:
How Marty Fox went from one office to twelve across Australia AND New Zealand
The secret to scaling without losing quality or culture
What most people get wrong about leadership
The systems and mindset behind WHITEFOX’s incredible growth
What really happens behind the scenes of The Block Australia
Is The Block Australia scripted?
Marty’s take on imposter syndrome and “faking it till you make it”
How Marty gets in front of 30k leads every day
What Marty Fox looks for when hiring sales directors
How WHITEFOX changed the marketing game
What a day in the life looks like for Marty Fox
… and SO much more.
Watch the YouTube Version of the Podcast here.
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
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44:10
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44:10
Shane Spiteri: I haven't told the full truth... What I Hid for 35 Years and Why I’m Leaving Real Estate
“I’m still getting people asking me ‘What the f*ck have you done?”
He’d built and sold multiple offices, been the top agent nine years in a row, and had what most people would call a dream career…
But behind the success, there was a part of himself he’d been hiding.
In this episode, Shane is opening up about what really led to his decision to retire. From the pressure to always be “10 out of 10,” the burnout that comes with chasing perfection, and what it’s like to finally slow down.
For the first time, he is also sharing what it was like navigating the industry as a gay man… why he kept that part of himself hidden for 35 years, the comments that made him feel like he couldn’t be open, and what’s changed since he finally decided to live life as his authentic self.
If you missed it, watch Shane’s announcement on IG here.
Watch the YouTube Version of the Podcast here.
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
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30:38
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30:38
The Videographer Behind Gavin Rubinstein, Matt Lancashire and Graya’s Property Listings
He's the mind behind the Real Estate Diaries with Gavin Rubinstein, the jet-ski videos with Matt Lancashire and some of the wildest property listing videos you've seen online.
Joining us on the podcast today is Tom from XMedia - a creative powerhouse who has defined a genre of Real Estate social media. From starting out with a $50 shoot on the Gold Coast to filming in Sydney's top luxury listings - he knows a thing or two about marketing.
You’ll hear
0:00 - How it all began
2:12 - Exactly what goes into planning one of XMedia’s Real Estate shoots
3:58 - Behind the Scenes of Real Estate Diaries with Gavin Rubinstein
6:42 - The social media content strategy the top performing agents swear by
08:02 - Is there proof that these viral videos actually sell homes?
9:00 - How much should agents be spending on social media?
10:30 - The importance of finding the right videographer
12:46 - The future of real estate marketing
16:20 - Has XMedia turned away agents before?
18:13 - The one piece of content you need to have on your social media profiles
22:13 - Should you be using paid Meta ads to promote your agency?
24:54 - What’s next for XMedia
27:35 - Rapid Fire
… and SO much more.
Want to work with Tom and XMedia? Find out more here.
Watch the YouTube Version of the Podcast here.
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
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29:43
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29:43
“I Don’t Have to Cold Call Anymore” - How @brisbaneagent Built His Client Base
Andrew Cumming, better known as @brisbaneagent, has built a buyers agency empire by doing the exact opposite of what most agents are taught. His TikToks have turned comments into clients, and his content is giving buyers more confidence than some agencies do in person.
In this episode, Andrew reveals how he built his brand from scratch, why he pivoted from selling to buying, and what the data (and the DMs) are telling him about Queensland’s property market right now.
You’ll hear
0:00 - Andrew’s hottest industry take
1:17 - How Andrew built his reputation as The Brisbane Agent
3:44 - Andrew’s advice for your real estate agents
6:32 - Does he physically attend to the properties he sells for his buyers
11:59 - How Andrew gets off-market properties for his clients
13:14 - The future of purchased.com.au
16:05 - The age bracket that brings Andrew the most leads
17:35 - A hack to getting your real estate agency ranked on Google
18:17 - Why kids are showing their parent’s Andrew’s content online (and how this is getting him sales)
21:04 - How Andrew builds rapport with investors before he’s even met them
22:34 - An insight into the minds of Brisbane buyers right now in 2025
24:15 - What advantage does the Brisbane market currently have over Melbourne and Sydney?
27: 55 - Brisbane’s hottest markets for investors
29:44 - The most undervalued suburbs in Brisbane from a Buyer’s Agent’s perspective
30:57 - Rapid Fire
… and SO much more.
Watch the YouTube Version of the Podcast here.
Want more of Andrew? Follow him on IG @brisbaneagent or head over to his Buyers Agency IG @purchased.com.au
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
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34:37
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34:37
Michael Bacon’s Secrets to Getting 500k+ Property Views & Being Co-Director at 26
What if we told you that there was a way to get your open homes FLOODED with clients coming from social media… and you don’t even have to come up with the content ideas yourself?
As Co-Director at Place Kangaroo Point, Michael racks up 500,000+ views on campaigns (when most agents are lucky to get 30-40k), has built one of the largest social followings of any Australian agent, AND still finds time to lead a 28-person office while selling some of Queensland’s biggest homes.
So how is he pulling it off?
Listen to find out.
You’ll hear:
Why some $10M+ homes in Brisbane sell fast and others sit for months
How he gets BIG name brands involved in his listing videos (like Belvedere vodka and Aston Martin)
How selling for Quade Cooper blew up his profile overnight
The $12.5M listing he won just by cold DM’ing a builder on Instagram
The mistake that cost him sales when he first became a Director
How he actually balances being both a top agent and running an office
Why he rejected a $2.5M fee-earner to protect culture
The simple ‘test’ he gives new recruits before letting them in the door
… and SO much more.
Watch the YouTube Version of the Podcast here.
Want more of Michael? Check him out on IG @michael_bacon_ or visit his website www.michaelbacon.com.au
See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri
This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.
Success isn’t just about the sold sign.
For the people who’ve made it—that’s just where the story begins.
In Beyond The Sale Kirsty Cunningham and Shane Spiteri talk to people at the peak of their careers from Hollywood actors, award-winning business owners, Australia's biggest influencers, TV Stars to Pro Athletes and so many more to find out how they did it ... and what really sets them apart.
Join them every Tuesday and be sure to hit follow, because you wont want to miss who they interview next!
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