Beyond The Sale

Expectations vs. Reality: Real Estate Edition. Let’s just say we’ve seen a lot happen in the Australian Real Estate Industry 😅 Coming up to the end of the year, and with Kirst about to have her second baby we thought it’d be a great time to reflect back a bit on our careers, bust some myths and talk about few stories we haven’t spoken about on the pod yet… We’re answering: - What we thought real estate was going to be like… and how different it actually was - Whether we remember our first listing… and what really happened - The moments we genuinely questioned whether real estate was for us - What we’d go back and tell our younger selves at the start of our careers - The things that used to stress us out that now feel ridiculous in hindsight - The real estate advice we were given early on… that ended up being completely wrong - What we think we would’ve done if we weren’t in real estate at all - How we learned to deal with rejection (and how much you really have to) - What would shock our younger selves about where we are now - If we’d still choose real estate again knowing everything we know today - What success actually means to us right now … and SO much more. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

With 20 years in the game, zero sick days, and one of the most recognisable names in Sydney’s Inner West… Simone Azzi from Belle Property has built her reputation on consistency, authenticity and an unshakeable work ethic. In this replay episode, Simone is sitting down to talk to us about what she has seen over the two decades that she’s worked in the real estate industry: including being the one of the only female agents in the area, going back to work 6 days after having a baby, and how she manages to never get any bad reviews (in an industry that’s full of them). You’ll hear: - What her day actually looks like + why she’s still writing reports at 11pm - How Simone balances spending time with her kids, and still hustling - Why her husband gave up his own career so she could grow hers - How Simone built a reputation that means she always gets the second and third listing (even if they don’t go with her for the first) - Why caring is both her biggest strength AND biggest weakness - What she won’t tolerate in her team - Why she still mops floors, folds toilet paper, and fixes beds before opens… and SO much more. Watch the YouTube Version of the Podcast here. Want more of Simone? Follow her on IG @seriously.simone See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

Most agents dream of running a successful office.Marty Fox built seventeen. From a single WHITEFOX office in Melbourne to a national brand with locations across Australia, New Zealand and a judge on The Block… Marty has redefined what it means to grow, lead, and stay relevant in Real Estate. In this replay episode, Kirsty and Shane sit down with Marty to unpack his career including the mindset behind his success, the lessons he’s learned leading 100+ staff and how he balances it all while still making time for his family. You’ll hear: How Marty Fox went from one office to twelve across Australia AND New Zealand The secret to scaling without losing quality or culture What most people get wrong about leadership The systems and mindset behind WHITEFOX’s incredible growth What really happens behind the scenes of The Block Australia Is The Block Australia scripted? Marty’s take on imposter syndrome and “faking it till you make it” How Marty gets in front of 30k leads every day What Marty Fox looks for when hiring sales directors How WHITEFOX changed the marketing game What a day in the life looks like for Marty Fox … and SO much more. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

“I’m still getting people asking me ‘What the f*ck have you done?” He’d built and sold multiple offices, been the top agent nine years in a row, and had what most people would call a dream career… But behind the success, there was a part of himself he’d been hiding. In this episode, Shane is opening up about what really led to his decision to retire. From the pressure to always be “10 out of 10,” the burnout that comes with chasing perfection, and what it’s like to finally slow down. For the first time, he is also sharing what it was like navigating the industry as a gay man… why he kept that part of himself hidden for 35 years, the comments that made him feel like he couldn’t be open, and what’s changed since he finally decided to live life as his authentic self. If you missed it, watch Shane’s announcement on IG here. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.

He's the mind behind the Real Estate Diaries with Gavin Rubinstein, the jet-ski videos with Matt Lancashire and some of the wildest property listing videos you've seen online.  Joining us on the podcast today is Tom from XMedia - a creative powerhouse who has defined a genre of Real Estate social media. From starting out with a $50 shoot on the Gold Coast to filming in Sydney's top luxury listings - he knows a thing or two about marketing. You’ll hear 0:00 - How it all began 2:12 - Exactly what goes into planning one of XMedia’s Real Estate shoots 3:58 - Behind the Scenes of Real Estate Diaries with Gavin Rubinstein 6:42 - The social media content strategy the top performing agents swear by 08:02 - Is there proof that these viral videos actually sell homes? 9:00 - How much should agents be spending on social media? 10:30 - The importance of finding the right videographer 12:46 - The future of real estate marketing 16:20 - Has XMedia turned away agents before? 18:13 - The one piece of content you need to have on your social media profiles 22:13 - Should you be using paid Meta ads to promote your agency? 24:54 - What’s next for XMedia 27:35 - Rapid Fire … and SO much more. Want to work with Tom and XMedia? Find out more here. Watch the YouTube Version of the Podcast here. See all of the behind the scenes over at @beyondthesalepod or @kirstycunningham and @shanespiteri This podcast couldn’t be possible without our sponsors, YPA, 268 Fund and AgentSpot. If you’re looking to buy, sell or invest this year click on the links to find out how they can help you.