11. Roadside Stands and Other Character Building Ways to Sell Your Flowers
This conversation explores the intricacies of selling flowers retail, focusing on roadside stands. Sarah and Katie discuss the selection of flowers, the different ways to sell flowers direct to consumer, the benefits and challenges of retail versus wholesale, customer engagement, marketing strategies, payment methods, and pricing. They also touch on the importance of social media and the hidden costs associated with running a flower business. Overall, the discussion provides valuable insights for aspiring flower sellers.
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1:05:12
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1:05:12
10. Dishing the Dirt with Bec Noble
Bec, from Dish the Dirt, discusses the evolution of the Australian flower farming community, the challenges faced by growers, and the impact her podcast has had. We explore the importance of collaboration between growers and florists, the role of community in the industry, and the significance of platforms like Growers Avenue. The discussion also touches on sustainability practices, the future of flower farming, and advice for new growers entering the field.
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48:54
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48:54
9. October Wrap Up
In this episode, Katie and Sarah discuss their experiences as flower farmers in Australia during October. They share insights on weather challenges, planting updates, and the success of their harvests, particularly focusing on Corn Cockle/Agrostemma. The conversation also touches on the balance between work and farming, the complexities of ordering and growing dahlias, and the introduction of new woody perennials to their farms. Additionally, they explore financial aspects of flower farming, including budgeting and profitability, while looking ahead to future planting and seasonal changes.Chapters00:00 October Wrap-Up: Weather Challenges and Planting Successes04:53 Harvesting Corncockle: Yields and Lessons Learned09:05 Weddings and Floral Design: Balancing Business and Personal Life15:24 Jobs and Seasonal Transitions: Navigating Burnout and Motivation22:10 Roses and Thrips: Challenges in Flower Farming27:17 Insecticidal Soap and Dahlias29:45 Ordering Tubers and Delivery Challenges33:38 Selling Dahlia Tubers and Storage Issues35:15 Woody and Perennial Shrubs39:00 Taking Cuttings and Success Rates41:05 Budgeting for Farm Expenses43:32 Profitability and Revenue Insights45:13 Current Blooms and Seasonal Changes
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55:17
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55:17
8. Florists Spill: Local Sourcing, Sustainability & Competition with The Little Garden
This episode is a heartfelt conversation with Jess and Cait, who share their experiences and insights into the world of retail floristry. They discuss the importance of sustainability, the challenges and joys of working with local flower growers, and the unique connections they foster with their community through their shop, The Little Garden. They discuss their commitment to local sourcing, the impact of COVID-19 on their business, and their philosophy of radical honesty and community support.
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1:31:02
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1:31:02
7. Crop Planning: Mapping Out Your Flower Year
Bed Rotations & Sowings - Template spreadsheet: https://docs.google.com/spreadsheets/d/1lHdGneb_V7inYF9mMgZKfKXSpdOrYHg8xbnFwKJu7gY/edit?usp=sharing(You are welcome to copy and paste this template into your own spreadsheet to use)In this conversation, Sarah and Katie discuss their approach to crop planning. After discussing how they choose what they grow in a previous epsiode, this conversation dives into what they do after they have their list of flowers. From where crops are placed, mapping their growing spaces, planning sowing dates and successions, and managing the timing of it all.
Australia