Bloommates

• 13. November Wrap Up

  In this conversation, Katie and Sarah reflect on the past month of November on their Hunter Valley farms. They discuss some of the challenges they've been facing such as hot dry weather, compaction and compost contamination. This conversation highlights the complexities of agricultural business and resilience in the face of environmental challenges.

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• 12. In Class with Wildflower Academy: Pricing, Processes & Practical Magic

  Film & Foliage:⁠www.filmandfoliage.com⁠⁠www.instagram.com/filmandfoliage⁠Wildflower Academy:⁠www.wildfloweracademy.co⁠⁠www.instagram.com/academywildflower⁠The Harvest: ⁠www.quaylecottage.com.au/theharvest⁠In this conversation, Sarah and Katie are joined by Ash Wheelhouse, a seasoned floral designer and founder of Wildflower Academy. They explore the intricacies of floral design, the challenges faced by florists, and the importance of local sourcing. Ashlee shares her journey in the floral industry, the impact of the pandemic on her business, and the creation of 'The Harvest', a local flower hub that connects growers and florists. The discussion also delves into the sourcing process for wedding flowers, the importance of focus when shopping, and the value of building relationships with growers. The challenges of sourcing local flowers compared to imports are explored, highlighting the benefits of quality and cost. The conversation also touches on the customisation available when working with local growers and the growing demand for unique and unusual floral varieties. Finally, the barriers to importing seed for desired flower varieties are discussed, shedding light on the complexities of the floral industry. In this conversation, Ash discusses her journey in the floral industry, focusing on the transition from traditional practices to sustainable methods, the establishment of Wildflower Academy, and the importance of community among florists. The dialogue explores the evolving perception of floristry as an art form, the significance of personal branding, and practical advice for growers considering entering the wedding market. In this conversation, the speakers delve into the perspectives of both florists and growers, effective marketing strategies, the importance of CRM systems for managing events, and the complexities of pricing in the floral industry. They also discuss the intricacies of floristry, including the challenges of foraging, pricing strategies, and the value of craftsmanship in floral design. They explore how growers can better understand their worth and the importance of community collaboration in the industry. The discussion also touches on personal favourites in flowers and trends.

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• 11. Roadside Stands and Other Character Building Ways to Sell Your Flowers

  This conversation explores the intricacies of selling flowers retail, focusing on roadside stands. Sarah and Katie discuss the selection of flowers, the different ways to sell flowers direct to consumer, the benefits and challenges of retail versus wholesale, customer engagement, marketing strategies, payment methods, and pricing. They also touch on the importance of social media and the hidden costs associated with running a flower business. Overall, the discussion provides valuable insights for aspiring flower sellers.

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• 10. Dishing the Dirt with Bec Noble

  Bec, from Dish the Dirt, discusses the evolution of the Australian flower farming community, the challenges faced by growers, and the impact her podcast has had. We explore the importance of collaboration between growers and florists, the role of community in the industry, and the significance of platforms like Growers Avenue. The discussion also touches on sustainability practices, the future of flower farming, and advice for new growers entering the field.

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• 9. October Wrap Up

  In this episode, Katie and Sarah discuss their experiences as flower farmers in Australia during October. They share insights on weather challenges, planting updates, and the success of their harvests, particularly focusing on Corn Cockle/Agrostemma. The conversation also touches on the balance between work and farming, the complexities of ordering and growing dahlias, and the introduction of new woody perennials to their farms. Additionally, they explore financial aspects of flower farming, including budgeting and profitability, while looking ahead to future planting and seasonal changes.Chapters00:00 October Wrap-Up: Weather Challenges and Planting Successes04:53 Harvesting Corncockle: Yields and Lessons Learned09:05 Weddings and Floral Design: Balancing Business and Personal Life15:24 Jobs and Seasonal Transitions: Navigating Burnout and Motivation22:10 Roses and Thrips: Challenges in Flower Farming27:17 Insecticidal Soap and Dahlias29:45 Ordering Tubers and Delivery Challenges33:38 Selling Dahlia Tubers and Storage Issues35:15 Woody and Perennial Shrubs39:00 Taking Cuttings and Success Rates41:05 Budgeting for Farm Expenses43:32 Profitability and Revenue Insights45:13 Current Blooms and Seasonal Changes

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