Bobby Owsinski's Inner Circle Podcast

• Episode 573 - Music Promotion Via Playlists With Danny Garcia

  My guest today is Danny Garcia, co-founder and CEO of the music promotion and discovery site Songtools.Songtools makes it easy to promote your music across Facebook, TikTok and Instagram, and reach out to over 150,000 curated Spotify playlists. It also helps playlisters discover new music, and vets both artists and playlists to make sure that the experience is top quality for both.The company’s signature tools include SongFly, which is an easy-to-use solution that enables artists to launch ad campaigns, complete with visuals, with just one click. In less than one year, SongFly ran fan-building ad campaigns for close to 3,000 different artists, and delivered over 500K new fans to artists across all genres. During the interview we talked about how important focused marketing is for artists, countering bots in music discovery and promotion, strategies for growing playlists, current trends in music business, and much more.I spoke with Danny from his office in New York.Additional Resources:Learn more about Danny and Songtools at: https://www.songtools.io/–(FREE DOWNLOAD) 6 proven ways to avoid muddy mixes: https://www.bobbyowsinskicourses.com/6-freqs-download-1 Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbookAccess my FREE music mixing crash course training: https://www.mixingcrashcourse.comCheck out my best-selling books: https://bobbyowsinski.com/best-selling-books/ Discover more mixing courses: https://www.bobbyowsinskicourses.com/ Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/Follow me on IG: https://www.instagram.com/bobbyowsinski/Follow me on Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social--In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers. 

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• Episode 572 - Inside Sony's 360VME With Lon Neumann

  My guest today is Lon Neumann, the president of Neumann Technologies, a company that’s focused on designing and commissioning production facilities for immersive audio.Lon has a long history with Sony, and is especially keen on their 360VME virtual mix environment system, which he discussed at length during the podcast.He started in the business as a live sound engineer at the famous Whisky a Go Go and Roxy Theater in Hollywood, and later went on to mix for Earth, Wind and Fire before becoming chief engineer for Stevie Wonder’s personal studio.Since then he’s worked primarily in audio technology, where he trained PBS engineers in surround sound production and loudness management, and helped develop immersive and loudness standards for SMPTE, AES, and the Consumer Technology Association.During the interview we spoke about how Sony’s 360VME can help music and post mixers alike, the importance of phase coherence in immersive sound systems, his days mixing concerts for many legendary artists, and much more.I spoke to Lon via zoom from his home in Los Angeles.Additional Resources:Learn more about Lon's work: https://neumanntechnologies.com/ and Sony 260VME at https://www.sony.co.jp/en/Products/create360RA/360VME/–(FREE DOWNLOAD) 6 proven ways to avoid muddy mixes: https://www.bobbyowsinskicourses.com/6-freqs-download-1 Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbookAccess my FREE music mixing crash course training: https://www.mixingcrashcourse.comCheck out my best-selling books: https://bobbyowsinski.com/best-selling-books/ Discover more mixing courses: https://www.bobbyowsinskicourses.com/ Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/Follow me on IG: https://www.instagram.com/bobbyowsinski/Follow me on Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social--In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers. ================

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• Episode 571 - Overlooked Audio And Music Business News

  In this week's podcast episode, I bring back my popular music and audio industry news segment with a full episode dedicated to stories that matter—but often fly under the radar.In this episode, I dive into a wide range of timely and thought-provoking topics, including:Why today’s music has been scientifically proven to be simpler than it used to beHow hit songs have evolved over the last 5 yearsWhether view counts actually mean anything anymoreHow AI-generated comments could be killing social mediaThe mind-blowing science behind bending sound wavesIf hashtags still have a role in the modern digital worldAnd—why musicians can’t just go on strike like actors and writersTune in to hear surprising insights, smart commentary, and the stories behind the headlines—things you’ve probably thought about but haven’t heard explained quite like this.–(FREE DOWNLOAD) 6 proven ways to avoid muddy mixes: https://www.bobbyowsinskicourses.com/6-freqs-download-1 Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbookAccess my FREE music mixing crash course training: https://www.mixingcrashcourse.comCheck out my best-selling books: https://bobbyowsinski.com/best-selling-books/ Discover more mixing courses: https://www.bobbyowsinskicourses.com/ Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/Follow me on IG: https://www.instagram.com/bobbyowsinski/Follow me on Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social--In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers. 

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• Episode 570 - Insights Into Video Promo With Andy Gesner

  My guest today is owner and president of HIP Video Promo Andy Gesner.Andy’s firsthand experience in playing in bands and releasing records gives him a special insight into music promotion and marketing. Over the past 25 years, he has built HIP from the ground up, developing innovative promotional strategies that adapt to the ever-changing media landscape. Andy and his team have promoted more than 4,800 music videos for artists including Bryan Adams, The B-52s, Bon Iver, Johnny Cash, Death Cab For Cutie, Pearl Jam, Maroon 5, Sia, and Weird Al Yankovic, spanning genres from indie rock to hip-hop, pop, metal, and beyond.During the interview we spoke about the evolution of video promotion, video marketing strategies for artists, the many television channels that artists aren’t aware of, AI in video creation, and much more.I spoke to Andy from his home in New Jersey.Additional Resources:Learn more about Andy and HIP Video Promo: https://hipvideopromo.com–Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbookAccess my FREE music mixing crash course training: https://www.mixingcrashcourse.comCheck out my best-selling books: https://bobbyowsinski.com/best-selling-books/ Discover more mixing courses: https://www.bobbyowsinskicourses.com/ Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/Follow me on IG: https://www.instagram.com/bobbyowsinski/Follow me on Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social--In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers. 

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• Episode 569 - Sensaphonics Founder Dr. Michael Santucci

  My guest today is someone who’s spent the last 35 years on a mission to protect the hearing of musicians, audio pros, and music lovers alike. Dr. Michael Santucci is an audiologist and the founder of Sensaphonics, a custom in-ear monitor company that’s become a go-to for top performers around the world.What sets Michael apart is that he’s not just running a company—he’s an audiologist first. That means everything Sensaphonics does is grounded in science, with a focus on long-term hearing health. From musicians and engineers to venue staff and even astronauts, Dr. Santucci has been a tireless advocate for protecting ears in the most demanding environments.In fact, since 1999, Sensaphonics has provided custom hearing protection and communication solutions for every mission to the International Space Station, working closely with both NASA and SpaceX.During the interview we talked about the major causes of hearing loss and tinnitus, the evolution of hearing protection, the importance of monitoring sound level, innovations in in-ear monitors, and much more.I spoke with Michael from his office in Chicago.Additional Resources:Learn more about Dr. Santucci and Sensaphonics at: https://sensaphonics.com–(FREE DOWNLOAD) 6 proven ways to avoid muddy mixes: https://www.bobbyowsinskicourses.com/6-freqs-download-1 Get fantastic mixing tips from the best selling Mixing Engineer’s Handbook: https://bobbyowsinski.com/mixhandbookAccess my FREE music mixing crash course training: https://www.mixingcrashcourse.comCheck out my best-selling books: https://bobbyowsinski.com/best-selling-books/ Discover more mixing courses: https://www.bobbyowsinskicourses.com/ Follow me on Facebook: https://www.facebook.com/BobbyOwsinskiBiz/Follow me on LinkedIn: https://www.linkedin.com/in/bobbyo/Follow me on IG: https://www.instagram.com/bobbyowsinski/Follow me on Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social--In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers. ================

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