Broker Bulletin

Most brokers look at gross revenue and think they're on track. MK says that's exactly the problem.
In this episode of Broker Bulletin, LMG's Denya Dean sits down with Michael Karpathakis, National Head of Business Performance at LMG, discussing what it takes to run a profitable, scalable broker business. No fluff. Just numbers, frameworks, and real examples. Including how one business stripped $470k from its P&L while still growing at 1.5x.
If you've ever said "I think we're doing okay" without actually checking the numbers, this one is for you.
In this episode, you'll hear:
The three monthly metrics that separate thriving brokerages from ones that just look busy
Why overstaffing is quietly killing profit margins
How to shift your mindset from broker to CEO

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George Massouridis, Founder and CEO of Mortgage Navigators in Sydney, has built something that most brokers only dream about; a business with real longevity, a team that stays, and a growth strategy that’s just getting started.
In the latest Broker Bulletin, LMG's Grace Ormsby sits down with George to find out what nearly 27 years in the industry has taught him, as he embarks on a new era of growth.
In this episode, you'll hear:
Why George treats every single day as a privilege and how that mindset has shaped everything
How a referral partnership and a rigorous accountant accreditation strategy are fuelling the next phase of growth
The culture behind a team where one staff member just celebrated 25 years
Like this episode? Leave a review. Don't miss an episode: subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
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Most brokers hear "trust lending" and brace for complexity.
Laura Waters, Head of Residential at Podium Money, sits down with Raj Kapoor from Apollo to strip back the confusion around non-trading trust and company lending. From succession planning families to sophisticated investors, trust structures are on the rise and brokers need to be positioning themselves now.
In this episode, you'll hear:
Why Apollo's simple trust policy could change how you approach these deals
The one thing Laura says every broker must do before a client buys in a trust
How Apollo cut trust lending rates by 40 basis points and saved brokers thousands in fees
A practical, no-nonsense conversation that makes trust lending feel exactly like it should — straightforward.
Like this episode? Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
You can also connect with us on Instagram @lmg.broker and on LinkedIn.
Show notes:
00:27 — Laura Waters and Raj Kapoor introduce the episode and the trust lending myth
00:50 — What is non-trading trust or company lending, and what is an SPV?
01:11 — The clients using trust structures: self-employed, families, succession planning and sophisticated investors
02:19 — How to prepare a trust client properly (and why the deed must come first)
03:57 — How Apollo's dedicated credit team works and what makes a strong trust application
05:06 — Apollo's 40 basis point rate reduction on non-trading trusts and what that means for brokers
07:26 — The full policy picture: 85% LVR no LMI, EBIT, spousal income, negative gearing and the 2% buffer
08:43 — Apollo's simple trust assessment: when rental income alone is enough
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Most brokers know social media matters. Very few actually make it work.
Diana Hemmad went from posting "dodgy" videos to building a community of almost 12,000 Instagram followers driving significant leads through her pipeline and simultaneously scaling her team from two to seven in a year.
In this episode, LMG's Natalie Viney sits down with Diana to unpack the strategies, mindset shifts, and daily habits that have fuelled her growth.
In this episode, you'll hear:
Why the referral partner model failed Diana and what she did instead
How to use authentic content to attract clients at scale
The “3 Ms” daily habit that sets Diana up to perform every single day
A refreshingly honest conversation about backing yourself, pivoting without shame, and building a business you actually love.
Like this episode? Leave a review! Don't miss an episode: Subscribe to the Broker Bulletin podcast channel on your favourite streaming service.
You can also connect with us on Instagram @lmg.broker and on LinkedIn.
Show notes:
01:53 — Welcome and introduction: Natalie introduces Diana Hemmad 02:10 — What is a "mortgage architect"? Diana explains her positioning philosophy 03:07 — Diana's origin story: leaving the bank during COVID and starting fresh 05:22 — Business structure: from a team of two to seven in under 12 months 09:05 — The lead generation mix: referrals vs. social media 18:26 — Why the referral partner model didn't work — and the social media pivot that did 20:12 — 200% growth, the J curve, and the mindset shift behind it all 26:41 — What's next: plans to 5x the business in 12 months 30:26 — Diana's 1% daily habit: the 3 M's (mindset, mindfulness, movement)
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Most brokers are running hard. But running hard without a clear strategy isn't growth… It's drift.
Michael Karpathakis, Loan Market's National Head of Business Performance, joins Denya Dean to share the simple system behind some of the country’s best performing broker businesses.
In this episode, you'll hear:
Why "drift" is the silent killer of broker businesses
The 90-day check-in rhythm that keeps high-performers on track all year
Three quick wins you can act on today
How to reverse-engineer your KPIs
A practical, no-fluff conversation for brokers who are ready to stop working in their business and start leading it.
Connect with us on Instagram @lmg.broker and on LinkedIn. [URL]
Show notes:
0:00 -- Introduction and welcome
1:04 -- What strategy actually means for a broker business
2:11 -- The real cost of not having a plan (and why even good businesses skip this)
3:03 -- Why simple beats sophisticated: the one-page strategy framework
4:16 -- When to set your plan and how often to review it
6:33 -- Visual accountability: making strategy visible for your team
9:18 -- The three traps brokers fall into when setting strategy
10:20 -- Three quick wins you can act on today
12:02 -- The power of buddying up and presenting your plan to peers
13:21 -- The mindset brokers need to make 2026 a genuine sprint year
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