The Power of Doing One Thing Exceptionally Well with Gymshark Founder and CEO Ben Francis
We’re often told to do more, move faster, and chase the next big trend—but some of the most remarkable successes come from narrowing your focus, obsessing over one thing, and truly understanding the people you’re serving. Ben Francis knows this better than most.He started Gymshark with nothing more than a sewing machine and a passion for making gym clothes that actually worked for him. From those humble beginnings, he built a billion-dollar brand—carefully, sustainably, and with a vision for a company that lasts 100 years, not just a flash in the pan. And yes, he’s still young, proving that you can dream big while thinking long term.Recorded at the very impressive Gymshark HQ in Birmingham, UK, this episode takes us inside the energy and culture that fuel the brand. We dive into Ben’s journey of obsession, experimentation, and relentless focus, exploring how to build something meaningful without having all the answers, learning from failures, and why understanding your customer is everything. If you’ve ever wanted to create something that lasts, this conversation is for you.This is A Bit of Optimism. Check out Gymshark here: https://www.gymshark.com/
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Simon Goes Nuclear with nuclear energy influencer Isabelle Boemeke
“Nuclear” might make you wince—but the real problem isn’t the energy, it’s the branding. Safe, low-carbon, and scalable, nuclear could be a climate hero—if only we told the story right.Isabelle Boemeke is on a mission to change how we think about nuclear energy. A Brazilian model turned the world’s first nuclear influencer, she created her alter ego, Isodope, to show a new generation the benefits of clean energy—while cutting through the fear shaped by war movies and disaster shows. In her new book, Rad Future, she makes the science, history, and promise of nuclear power accessible to everyone.In this episode, we talk about why nuclear scares us, how we need to rethink the climate conversation, and why embracing nuclear energy could be one of our smartest moves yet. Isabelle also shares her personal journey—from modeling to advocacy, building Isodope, and helping shift the conversation around clean energy for a better, brighter future.This is… A Bit of Optimism. Learn more about Isabelle’s work here. https://isodope.com/And order the new book Rad Future here. https://isodope.com/rad-future/
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The Brilliance of Boredom with creative polymath Elle Cordova
We’re wired to chase the next spark - scrolling, swiping, refreshing - but some of our brightest ideas sneak in when we stop chasing, let boredom settle in and give our minds room to wander.Elle Cordova knows the power of that pause. When the pandemic hit pause on her life as a touring musician, she stumbled into new creative territory - making offbeat comedy videos about delightfully nerdy topics like particle physics, grammar, and fonts. Those sketches went viral, and suddenly she was thriving as a social media creator with a devoted following. In this episode, we talk about finding what truly lights you up, pushing through writer’s block, working with anxiety - and yes, Star Wars makes an appearance (because of course it does). Plus, Elle treats us to a live, in-studio performance of her song Roswell.This…is A Bit of Optimism.For more on Elle, check out:ellecordova.com/
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The Privilege of Bad Experiences with NASA astronaut Jonny Kim
This was the most epic Zoom call we’ve ever been a part of — an incredible conversation with NASA astronaut Jonny Kim, live from the International Space Station, with sunrise on Earth as a stunningly causal site behind him as they barreled at 17,000 mph in orbit. Thanks to the amazing team at Johnson Space Center, Jonny was able to join us to share insights from a life that defies limits, showing what it truly means to lead and serve on and off the planet.In this episode, we grapple with a startling and powerful idea: that there can be a privilege in how we face our darkest days. For those who find the strength to rise through empathy and courage, adversity transforms from a burden into a source of profound growth and resilience. Jonny’s journey—from a violent childhood to becoming a Navy SEAL, Harvard-trained doctor, and astronaut—embodies this truth. Driven not just by pain or pride in loved ones, but by a genuine ambition to become his best self, Jonny’s story challenges us all to embrace hardship as a catalyst for leadership and service. This is a conversation the 13-year-old Simon, in his blue jumpsuit, would be very proud of. This is… A Bit of Optimism.
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The Business Case for Good Manners with etiquette coach William Hanson
Good manners aren’t just about being polite — they’re about making other people feel seen.William Hanson is one of the world’s leading etiquette coaches. He’s advised royalty, CEOs, and television personalities on how to communicate with clarity, confidence, and grace. But his mission goes far beyond fine dining or proper handshakes.In today’s fast-paced, informal world, William argues that etiquette isn’t outdated — it’s essential. Whether you’re trying to land a job, win over a client, or simply connect with others, good manners are your most underrated advantage.He sat down with me to share how etiquette builds trust, why it’s not about snobbery or perfection, and how anyone — regardless of background — can learn the unspoken codes that open doors.This… is a Bit of Optimism.Check out William’s new book Just Good Manners hereAnd learn more about his work here.
My career is an accident. It started when I set out to rediscover my passion and reignite a spark I’d lost — and that journey led me to the work I do now.
If you know me from my books or my speaking, you know I’m fascinated by why people do what they do. What makes someone find joy and meaning in their life, or pursue something far greater than themselves?
I started A Bit of Optimism to explore those ideas and expand my own perspective. This podcast is a trove of honest conversations, with people who challenge me, teach me, or simply help me see things in a different way. Some guests are household names, and others you may be meeting for the first time. But each one of them has something to share that can help all of us grow.
So if you’re looking for a spark — some insight, inspiration, or just a reminder that good things are possible — join me on A Bit of Optimism!
Let’s grow together.
Australia