Reversing Climate Change

Rainbow came into carbon dioxide removal from the outside, kept financing avoidances the whole time, and has watched the market arrive at the position it started from. The company I cofounded, Nori, was merciless about avoidance for its entire existence, so some of that is on me.
Wendell Berry died on 31 August, at 92. He has more books referenced on this show than any other author. Early in Nori's life I wrote to him twice inviting him onto this very podcast by explaining that we were making tonnes of soil organic carbon fungible with one another, which may be the worst reading of an audience in my career. He said no both times, kindly. I still have the letters.
Listen in to hear more about what it is like to meet someone from Verra and have the first sentence out of your mouth be "I used to think I was better than you", why the hardest parts of carbon market integrity turn out to be structural rather than a failure of anyone's willpower, what the Scouring of the Shire has to do with a methodology list, why I would keep rainforest over carbon removal if someone made me choose, and those ever-present wizards and prophets.
This Episode's Sponsor
EcoEngineers: a full-service advisory and consulting firm focused on carbon dioxide removal, decarbonization, and carbon markets.
Listen to the RCC episode I made with David LaGreca from EcoEngineers about how to choose, hire, and fire carbon market contractors.
2026 EcoForums Training Series: Navigating Global Carbon and Fuel Regulations, Market Mechanisms, and Life-Cycle Analysis Fundamentals
Rainbow is a client of mine and I say so in the episode. They are not sponsoring this episode. I was just inspired by the work itself.
Resources
Subscribe to the ⁠Reversing Climate Change Substack⁠
⁠Become a paid subscriber⁠ for bonus content and ad-free episodes
Removals, avoidances, and the rise of the portfolio mentality, the essay this episode is built on, at Rainbow
Rainbow, the standard and registry
Sustained Neutralization of the Warming Response to Emissions through a Portfolio of GHG Mitigation Strategies, Ella Hughes, Zeke Hausfather, Randall Spock and Christopher Van Arsdale, CDRXIV, May 2026. This is the Google paper on stacking and bridging
The Prodigal Son of Carbon Markets, with Martin Freimüller of Octavia Carbon, on his change of heart about the voluntary carbon market
Jason Grillo writes Climagination, and was on the show for The Culture of Carbon Removal
Robert Höglund writes Marginal Carbon
Rereading The Wizard and the Prophet six years deeper into climate work, with Charles C. Mann, where the wizards and prophets framing comes from
The impossible taxonomy of carbon dioxide removal, the previous episode about categories that mislead
Wendell Berry, 1934 to 2026, Kentucky Lantern
Six Wendell Berry books, and most of what this show has argued about for a decade, are on my Bookshop shelf.
Book links go to Bookshop.org. They pay me a commission at no extra cost to you, and the rest goes to independent bookshops.

Cover image: Pieter Bruegel the Elder, The Harvesters, 1565, The Metropolitan Museum of Art, Open Access.

CW: this episode discusses genocide
People reference the Weimar Republic's transition to Nazi Germany often. But I think they're missing perhaps the most relevant and frightening insight from Adolf Hitler's memoir, Mein Kampf.
It isn't just that economic uncertainty produces political radicalism. It's that bad things can happen when a group which has dominated a multiethnic empire for a long time is expected to start sharing more political and cultural power with the groups they once ruled.
If you haven't listened to the previous episode, "The way of life can be free and beautiful, but we have lost the way—Hitler, Chaplin, & The Great Dictator on climate", go read the article and listen to the episode on Substack. It'll make more sense if you do!
This Episode's Sponsor
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EcoEngineers: a full-service advisory and consulting firm focused on carbon dioxide removal, decarbonization, and carbon markets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen to the RCC episode I made with David LaGreca from EcoEngineers about how to choose, hire, and fire carbon market contractors.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠2026 EcoForums Training Series: Navigating Global Carbon and Fuel Regulations, Market Mechanisms, and Life-Cycle Analysis Fundamentals⁠⁠⁠⁠⁠⁠⁠⁠⁠
Resources
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out my new show, Climate Workers Anonymous⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the Reversing Climate Change Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and become a paid subscriber⁠

CW: this episode discusses genocide and suicide.
I swear I didn't mean to make this episode. All I intended to do was to read ⁠the wonderfully moving speech at the end of Charlie Chaplin's The Great Dictator⁠. But somehow that meant that I had to process so much about World War II, the personality of Adolf Hitler, and why monsters can also be boring and/or extremely goofy.
This monologue episode wends its way through the particular moment in history this film was made and why that is significant (as well as what the film got wrong as a result), Hannah Arendt, Mel Brooks, Louis Theroux's manosphere documentary, the banality of evil, why so many huge leaders of countries and companies feel so adolescent, how weird the History Channel was with Hitler content when I was a kid, and so much more.
There is still so much that didn't make it in, but I think I'll share some more soon, in particular about what I find to be the most terrifying part of Mein Kampf. To be continued...
This Episode's Sponsor
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EcoEngineers: a full-service advisory and consulting firm focused on carbon dioxide removal, decarbonization, and carbon markets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen to the RCC episode I made with David LaGreca from EcoEngineers about how to choose, hire, and fire carbon market contractors.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠2026 EcoForums Training Series: Navigating Global Carbon and Fuel Regulations, Market Mechanisms, and Life-Cycle Analysis Fundamentals⁠⁠⁠⁠⁠⁠⁠⁠
Resources
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out my new show, Climate Workers Anonymous⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the Reversing Climate Change Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and become a paid subscriber⁠
⁠Watch the full Charlie Chaplin speech here

This podcast has been running for almost a decade. There are some real gems buried in the catalogue that I am happy to have a chance to rerelease. This is one of those episodes. It has a new intro.
I recorded it with J. Maarten Troost in April 2020 and published it as S2E9, "Travel writing a disappearing Oceania". It remains a personal favorite of mine.
Maarten wrote four travel memoirs: The Sex Lives of Cannibals (2004), about the two years he spent in Kiribati after his partner got a job at an NGO who operated there; Getting Stoned with Savages (2006), about their move to Fiji and Vanuatu; Lost on Planet China (2008) where Maarten ends up wandering around quite a bit of China; and Headhunters on My Doorstep (2013), a Treasure Island retracing written in recovery.
We talk about his time in a huge place that very few have visited to the depths he has, and how the world was changing (or maybe beginning to change) since his time in the region.
Travel writing when it's good, acknowledges both difference and universality. It helps us understand Other, and mocks the way that we are in taking our Otherness for granted. Maarten does a wonderful job at both.
And he hates the f*@!ing Macarena.
This Episode's Sponsor
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EcoEngineers: a full-service advisory and consulting firm focused on carbon dioxide removal, decarbonization, and carbon markets⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠Listen to the RCC episode I made with David LaGreca from EcoEngineers about how to choose, hire, and fire carbon market contractors.⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠2026 EcoForums Training Series: Navigating Global Carbon and Fuel Regulations, Market Mechanisms, and Life-Cycle Analysis Fundamentals⁠⁠⁠⁠⁠⁠
Resources
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out my new show, Climate Workers Anonymous⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change (and get rid of the ads on Spotify)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the Reversing Climate Change Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
J. Maarten Troost at Penguin Random House
J. Maarten Troost at BJ Robbins Literary Agency
The Sex Lives of Cannibals: Adrift in the Equatorial Pacific (2004)
Getting Stoned with Savages: A Trip Through the Islands of Fiji and Vanuatu (2006)
Lost on Planet China: One Man's Attempt to Understand the World's Most Mystifying Nation (2008)
Headhunters on My Doorstep: A True Treasure Island Ghost Story (2013)
What became of the Kiribati land purchase in Vanua Levu
Kiribati's Office of Te Beretitenti on the Fiji land purchase
Paul Theroux, The Happy Isles of Oceania: Paddling the Pacific (1992)
Christina Thompson, Sea People: The Puzzle of Polynesia (Harper, 2019)
David Foster Wallace, "Shipping Out," Harper's, January 1996, later collected as "A Supposedly Fun Thing I'll Never Do Again"
John Jeremiah Sullivan, "You Blow My Mind. Hey, Mickey!", The New York Times Magazine, 2011
Jon Ronson, So You've Been Publicly Shamed (Picador, 2015)
407: Charles C. Mann on the wizards & prophets of climate change, the first rerelease
326: Confronting our shadow: Jung, the Vietnam War & climate change, w/ Karl Marlantes, the other author episode Maarten's intro name-checks
Climate Workers Anonymous

There are some people whom you know you just have to read whatever they write next. For me, one of those people is Poppy Russell.
Poppy is the Research Manager at Counteract VC, a venture capital firm devoted to funding carbon dioxide removal companies. Poppy's research of course helps Counteract diligence potential deals, and sometimes she publishes key insights, models, and other things that make me think.
Listen in as Poppy and I discuss the state of carbon removal, what she's bullish and bearish on, whether toxicity could be the next big thing in climate, and which corners she is peaking around next.
This Episode's Sponsor
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EcoEngineers: a full-service advisory and consulting firm focused on carbon dioxide removal, decarbonization, and carbon markets⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠Listen to the RCC episode I made with David LaGreca from EcoEngineers about how to choose, hire, and fire carbon market contractors.⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠2026 EcoForums Training Series: Navigating Global Carbon and Fuel Regulations, Market Mechanisms, and Life-Cycle Analysis Fundamentals⁠⁠⁠⁠⁠
Resources
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out my new show, Climate Workers Anonymous⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change (and get rid of the ads on Spotify)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the Reversing Climate Change Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠Subscribe to the Climate Workers Anonymous Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
"Toxicity: The Invisible Tsunami" by Deep Science Ventures

"Between a Rock and a Hard Cost: The Economics of Enhanced Weathering"
"Not All Carbon Removal Projects Are Created Equal"

"Industry has a central role in CDR's next growth phase"
"Locating the sweet spot for biochar carbon removal"
"Treading Carefully in the Waters of Ocean-based CDR"