The Floral CEO

As the year comes to a close, it’s tempting to rush straight into goal setting, vision boards, and big plans for the new year. But in this episode of the Floral CEO Podcast, Jeni challenges that approach and invites florists to do something far more powerful first: reflect.This episode is all about how intentional end-of-year reflection can help you build a floral business that is not only more profitable—but also more sustainable, aligned, and fulfilling.If you’re a florist who feels stretched thin, stuck in survival mode, or unsure what to focus on next, this episode will help you slow down, assess what truly worked in your business, and make smarter decisions for 2026.🌿 Why Reflection Matters More Than ResolutionsMost people wait for January 1st to “start fresh,” but research shows that nearly 90% of people abandon their goals within the first month. The difference between the 90% and the 10% who actually succeed isn’t motivation—it’s clarity.Reflection helps you:Identify what actually made you moneyRecognize what drained your energy (even if it brought in revenue)Stop repeating patterns that lead to burnoutBuild goals based on facts, not feelingsJeni shares why she doesn’t wait for a new year to start something—and how that mindset has helped her execute consistently in business.💐 What to Review in Your Floral Business Before Planning 2026In this episode, Jeni walks through the core reflection questions every florist should ask before setting new goals:1. What Actually Worked in 2025?Not just what you did—but what produced results.Which services brought in the most revenue?Which offerings were easiest to sell?Where did your best clients come from?2. What “Worked” But Didn’t Feel Good?Revenue alone doesn’t equal success.Which parts of your business raised your stress or cortisol?What made you feel reactive instead of in control?Which services felt heavy, draining, or misaligned?Jeni shares personal examples—like opting out of certain services (daily orders, funerals, high-reactivity work)—to illustrate how removing misaligned revenue streams created more peace and profitability.3. What Are You Doing Too Much Of?Many florists try to do everything:WeddingsDaily deliveriesFuneralsSubscriptionsCorporateWorkshopsHolidaysThis episode encourages you to step back and ask:“Do I really need to be checking every box to be successful?”Often, doing fewer things better is the key to growth.🌸 Aligning Profit With How You Want to FeelA major theme of this episode is that profit and emotional alignment must coexist.Jeni explains why it’s okay to:Opt out of services that don’t feel goodDouble down on offerings you truly enjoyBuild a business that supports your nervous system, not one that constantly spikes stressShe also emphasizes the importance of asking:What was my hourly rate for this service?Was the revenue worth the energy and time required?Do I want more of this in my life next year?✨ From Reflection to Intention: Planning for 2026This episode is also an invitation—to stop free-balling your way into another year and instead build a clear, intentional plan.Jeni shares why:Saying goals out loud builds accountabilityReflection creates momentumStrategy beats hustle every timeShe also introduces the January 5 Goal-Setting Party, where florists will:Reflect on 2025 with guided exercisesIdentify what to expand, refine, or releaseCreate an aligned, profitable vision for 2026Build a realistic plan to execute on it🌿 Key Takeaways From This EpisodeYou don’t need January 1st to make change—you need clarityNot all revenue is good revenueIf something works but feels terrible, it’s worth questioningFewer services + better focus often equals more profitReflection is the foundation of sustainable growthSuccessful florists plan with intention, not urgency🌸 Resources MentionedFloral CEO Mastermind – January focus on reflection, financials, and 2026 planning👉 Visit: http://floralceo.com/mastermindJanuary 5 Goal-Setting Party – Goal Setting Party Rock Your 2026 Planning💬 Final ThoughtYou don’t have to stay in survival mode.You don’t have to do everything.And you don’t have to carry parts of your business into 2026 that no longer serve you.Reflection isn’t about looking backward—it’s about creating space for something better.🎧 Listen to the full episode of the Floral CEO Podcast and start building a business that feels as good as it looks.

Do you feel like you’re constantly waiting for the “perfect time” to finally sit down and work on your big business ideas? Welcome to the club, flower friend — because almost every florist I coach thinks they need huge blocks of uninterrupted time to build momentum.But here’s the truth: your life will probably never give you endless hours of quiet, focused time…And you don’t need it.In today’s minisode, we’re diving into Micro Momentum — the simple, doable, wildly effective approach that has helped me build my businesses, stay consistent, and keep moving forward even during the busiest, messiest seasons of life.Whether you’re a florist, a mother, running multiple businesses, navigating neurodivergence, or simply overwhelmed by your to-do list — micro momentum is how you create progress right now, not someday.💡 What You’ll Learn in This Episode✨ Why waiting for “big blocks of time” is secretly sabotaging your businessFlorists rarely get quiet 2-hour windows to be creative. Most of us are stitching our businesses together between school pickup, weddings, laundry, and everyday chaos.✨ How micro-momentum interrupts overwhelm and builds confidenceYour brain craves quick wins. Small steps generate dopamine, reduce decision-fatigue, and gently pull you out of paralysis.✨ Why micro-momentum is especially powerful for neurodivergent floristsBig tasks feel impossible. Small tasks feel doable. And doable creates consistency.✨ 10 micro-momentum tasks you can do TODAY (all under 5 minutes!)Perfect for florists who feel overwhelmed by marketing, admin, pricing, or content creation.✨ How micro-momentum rewires your identityLittle promises kept turn into self-trust — and self-trust creates unstoppable florists.✨ Your 24-hour Micro Momentum ChallengeA simple assignment to kickstart clarity, progress, and accountability immediately.🌼 Episode Highlights“Micro momentum is how real florists get things done — not perfection, not hours of silence, not magical bursts of motivation.”“Your success isn’t waiting for a better schedule. It’s waiting for one tiny step.”“Small actions interrupt overwhelm. Big actions often create it.”“If you want 2026 to be different, it starts with the small decisions you make today.”🔟 10 Micro Momentum Tasks Mentioned in the EpisodeAll under 3–5 minutes:Respond to one DMComment on three planners’ postsUpdate pricing on ONE itemRecord a 15-second BTS clipSave two trending audio clipsSend one follow-up emailOrganize one shelf or one bucketReview tagged images from one venueWrite three bullet points for a captionBrain dump tomorrow’s to-do listMicro momentum → real progress → real results.🌸 If You Loved This Episode…You’ll really love the Floral CEO Mastermind, where we build structure, strategy, confidence, and accountability into your business — and especially where we map out your 2026 goals in a doable, supportive, sustainable way.👉 Join the mastermind: http://floralceo.com/mastermind

In today’s episode, Jeni gets real about one of the least talked about but most important topics in the floral industry: paying yourself.So many florists are creating beautiful work, serving their couples like magic… and quietly paying themselves almost nothing.This episode breaks down why that happens, how to shift it, and the exact framework (Profit First) Jeni uses to make sure florists are paid fairly and consistently.Whether you're a new florist still feeling “grateful to be chosen” or a seasoned designer carrying years of undercharging, these strategies will help you build a business that actually supports your life — not drains it.🌼 What You’ll Learn in This Episode💰 Why Paying Yourself Is a Real Success MetricAnd why "but I love what I do" is NOT a valid reason to under-earn.💸 The biggest lies florists tell themselves about moneyIncluding:“I’m reinvesting everything, so I just can’t pay myself yet.”“My perks count as income… right?”“I’ll start paying myself when the business grows more.”Spoiler: If there's no plan, growth won’t fix it.📊 How to Calculate the REAL Value of Your PerksCar, gas, phone, Internet, workshop supplies — they all add value, but they’re not a substitute for owner pay.A Florist-Friendly Breakdown of Profit FirstJeni walks through:The 5 accounts you need (plus 1 bonus account)The percentages most florists should useWhy owner’s compensation ≠ profitHow to stop relying on deposits to surviveWhat healthy margins actually look like for a floristThe #1 reason florists stay broke: impulse spending on inventory and flowers.And how Profit First removes temptation and creates discipline.Real numbers + real scenarios from Jeni’s businessIncluding:How she bought her company vanWhy she refuses to tap into depositsThe “book of porn” rule for decor + hard goodsHow she funds workshops without sacrificing payWhy women struggle to talk about money (and how to change that)This section alone will shift how you think about your worth.📉 Are you undercharging? Here’s how to know.(Don’t worry — this part is delivered with love AND honesty.)🌟 The emotional side of paying yourselfBecause money is math, but it’s also mindset.Key TakeawaysYou deserve to be paid well for the art, labor, leadership, and emotional load you carry.Perks are great — but they’re not a paycheck.Underpaying yourself is often a byproduct of underpricing.Profit First forces clarity, boundaries, and responsible growth.Your financial goals cannot stay vague — “I want to make $100k” means nothing until you define what part of that number is YOURS.A business is not sustainable if YOU are not being financially sustained.Resources MentionedProfit First by Mike Michalowicz (highly recommended!)Links to: https://a.co/d/57gwekB• The Floral CEO Mastermind (January = Money Month) floralceo.com/mastermind• Business Breakthrough Strategy Session with Jeni https://floralceo.myflodesk.com/businessbreakthroughWho This Episode Is ForFlorists who feel like they work nonstop but have little to show for itDesigners ready to price correctly (finally)Anyone who wants to grow revenue and take home more moneyCreative entrepreneurs who want financial confidenceFlorists in their first 1–5 years of business who want a healthier foundation

If you’ve ever wondered how florists actually get in with wedding planners, this mini episode is going to change the way you think about networking forever. Today, Jeni breaks down the fastest, simplest, zero-salesy strategy to get on a planner’s radar — and it’s something you can do in less than five minutes a day.Wedding planners are one of the most powerful referral sources you can have as a floral designer. They work with dream clients, they influence design decisions, and they often book 15–50 events per year. But many florists hesitate to reach out because they fear being judged, ignored, or coming off as too “salesy.”This episode is your reminder that you are providing a service their clients actively need. You’re not selling a gimmick — you’re offering a solution.And the simplest way to start building that relationship?Thoughtful, consistent engagement on their content.Not emojis. Not spammy comments. Not cold DMs.Just genuine, human interaction that helps you stand out in a crowded industry.Jeni walks you through:✨ Why engagement works better than pitching✨ The exact steps to thoughtfully interact with planners online✨ How the algorithm can actually work for you✨ What familiarity and name recognition can do to accelerate trust✨ Why this strategy mirrors real-life networking (but is way less awkward)You’ll leave this episode with a clear, doable action step that builds what Jeni calls micro-momentum — tiny daily actions that snowball into real relationships and real bookings.🌸 KEY TAKEAWAYS FOR FLORISTSEngagement is your digital handshake.Thoughtful comments and story replies make you memorable, human, and familiar — all essential building blocks for trust.Planners pay attention to who shows up.Their networks are small and curated. If they consistently see your name, you’re already halfway in the door.Familiarity breeds comfort… and comfort leads to referrals.When they feel like they know you, they’re far more likely to send business your way.Micro-momentum = major results.Five minutes of strategic engagement can move the needle more than hours of passive scrolling.🌼 ACTION STEP FOR TODAYChoose one planner you’d love to work with and do the following:1️⃣ Follow them2️⃣ Comment thoughtfully on 3 posts3️⃣ Reply to 1 story4️⃣ Share one of their posts with a thoughtful tagOne tiny step… repeated consistently… builds real relationships.🌿 JOIN THE FLORAL CEO MASTERMINDThis month inside the Floral CEO Mastermind, we are diving deep into everything planners — how they think, how they choose vendors, how they communicate, what they expect, and how to earn a spot in their referral circle. If you want 2026 to look different, this is the room.👉 http://FloralCEO.com/mastermind

In this week’s episode of The Floral CEO Podcast, Jeni digs into one of the most powerful — yet most underutilized — growth strategies in the floral industry: working with wedding planners, corporate planners, and niche event planners.If you aren’t intentionally cultivating relationships with planners, you are missing out on major revenue, warm referrals, aligned clients, and the “easy button” that can completely shift the trajectory of your floral business.Jeni breaks down exactly how planners have transformed her own business — including corporate events booked with two weeks’ notice, five weddings from a single planner relationship in one season, and hundreds of thousands of dollars in annual revenue directly tied to her planner network.In this episode, you’ll learn how planners actually work behind the scenes, the different types of planners florists should be targeting, what content attracts planners, and how to build genuine relationships that lead to consistent bookings.What You’ll Learn in This Episode🌿 1. The Type of Planners Florists Should Be Working WithJeni breaks down the categories of planners — and why you shouldn’t only think “weddings”:Wedding plannersCorporate event plannersBar & Bat Mitzvah plannersCultural wedding plannersEvent decorators & party plannersNiche planners (design-led, experiential, luxury, etc.)Each type brings its own high-revenue, high-frequency, and high-opportunity client base.🌿 2. Why Planners Are the #1 Referral Source for FloristsPlanners attract the clients who need your services — and they send you warm leads who:Already trust themFollow their vendor recommendationsAre aligned with your style and pricingTend to book faster and smootherJeni shares real examples, like a $40k corporate event booked within 2 weeks simply because a planner already trusted her.🌿 3. How to Attract the Right PlannersYour Instagram and online presence matter more than ever. Learn how to:Use evergreen content to show you do weddings, corporate, cultural, or mitzvahsMake your email easy to find (planners hate contact forms)Position yourself as in-demandMake planners want to follow and remember you🌿 4. How to Build Relationships That Actually Lead to ReferralsInside this episode, Jeni gives actionable steps:Follow the planners you want to work withEngage strategically (not spammy)Comment with intentionCreate content that signals your specialtyBuild name recognition before you ever meet in personGet your face on video so planners feel like they already know youThese real relationship-building practices have been foundational in Jeni’s business — and can completely transform yours too.🌿 5. The Math That Florists Forget AboutJust 5 planners……who each do 30 weddings a year……sending you just 3 of their weddings…= 15 weddings booked without cold marketing.This is why planners are the growth strategy most florists overlook.🌿 6. What We’re Covering in the Floral CEO Mastermind This MonthThis episode sets the stage for a deep-dive month inside the Mastermind, including:Understanding the different types of plannersHow planners communicate with clients and vendorsHow to pitch yourselfHow to network without feeling awkwardBuilding confidence around planner partnershipsLive coaching & hot seatsReal scripts and real strategies to use immediatelyIf you want 2026 to be the year you finally stop saying “next year will be my year,” this is the month you want to be in the room.