Both Sides Podcast

In this episode, we’re joined by Dane Atherton (CEO of Coastal) and Rob Forde (Director & Auctioneer at Coastal). These two partners are more than just incredible real estate principals - they’re living proof that success comes from going against the grain. We talk about why you need to genuinely care about your work, embrace the grunt work most people avoid, and have the courage to do what others won’t. It’s not about shortcuts - it’s about bold moves, a humble attitude, and being relentless in a world that rewards mediocrity. If you’re in real estate... or any field, really... this conversation will challenge how you think about success and inspire you to play the long game. Hit play, and let’s rethink what’s possible.

In this episode, we dive into a game-changing concept for salespeople and business owners: how to leverage your existing list of contacts to inspire action and generate sales. Too often, we see seasoned professionals relying on generic follow-ups — the kind that start with "Just checking in…" or "Any updates?"    These approaches rarely move the needle because they fail to engage the recipient's current thoughts and desires but salespeople think that by doing this, they are doing their required follow ups.    My guest today says that those types of follow ups in todays world are just a waste of time.   Today, we’re talking about how to enter the conversation that’s already happening in your prospect's head. Whether it’s through a well-crafted email, a compelling text message, or an insightful phone call, the goal is to connect with where they are emotionally and mentally. By mastering this skill, you can transform your follow-ups into powerful moments of influence that help potential clients move off the fence and take decisive action.   Our guest is Mark Blundell, an expert in crafting persuasive messages that tap into the subconscious needs of the recipient. Mark has helped countless real estate agents, business owners, and sales professionals turn their passive lists into a goldmine of engaged prospects.

Michael's journey is a masterclass in excellence and trust. From dominating luxury car sales to becoming the go-to expert for Sydney’s most exclusive homes, he’s negotiated over 1,000 high-stakes deals, including the most expensive property sales in Australian history. Built on referrals, repeat clients, and relentless integrity, Michael’s story isn’t just about selling—it’s about understanding the art of lasting relationships and navigating the pinnacle of the luxury market. If you’re curious about the mindset behind selling Australia’s most coveted real estate, this episode is for you.

“The single most effective way to sell anything to anyone is to be a problem finder and a problem solver... NOT a product pusher.” Jeremy Miner is a globally recognized sales expert and the Chairman of 7th Level, a leading sales training company known for pioneering the use of behavioral science and human psychology in sales. With over 17 years of experience, Jeremy ranked as the #45th highest-earning salesperson worldwide, consistently achieving multiple seven-figure earnings as a commission-only professional. His unique approach has empowered over 413,000 salespeople across 37 countries to dramatically increase their results. As a contributor to INC, Forbes, and Entrepreneur, and co-author of "The New Model of Selling, Selling to an Unsellable Generation," Jeremy offers unparalleled insights into sales psychology, persuasion, and connecting with today’s buyers. Tune in.