Add To Cart: Australia’s eCommerce Show

James Hurman has spent years shaping how the world understands brand building. An award-winning strategist, author and co-founder of Tracksuit, he’s become a global voice for effectiveness at a time when marketing teams are under more pressure than ever. In today’s episode, James dives into the real drivers behind brand growth, and why the industry must move on from its obsession with doing “more with less”.Today, we're discussing: Why “doing more with less” is the wrong mindset for brands that want to growThe Klaviyo research revealing why high retention often equals slower growthHow to identify the customers who actually increase long-term revenueWhy loyalty programs rarely drive scale and what to prioritise insteadHow Tracksuit is changing the way marketers prove brand impactThe role of mass reach, contextual media and cultural relevance in 2026Why AI can ideate but still can’t judge creative quality like a humanWhat ecommerce brands should focus on to scale confidently into 2026Connect with JamesExplore Previously Unavailable Klaviyo x James Hurman researchJames' books SMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Most ecommerce founders dream of having customers who buy again and again. But what if your product’s so good, they never have to? That’s the challenge facing durable product brands like she wear, Ecosa, and Snotty Noses Australia. When your boots, mattresses, or devices are built to last for years, how do you keep growing without compromising quality or purpose?In this playbook: Why durable, long-lifespan products break traditional ecommerce growth modelsHow to build a consumable ecosystem around a single hero productThe role of word of mouth when repeat purchase is limitedHow customer use cases can reveal new product categories you never planned forHow to turn durability into your brand moat, not a commercial constraintThe shift from selling products to designing experiences and ongoing utilityConnect with StaceyExplore she wearSnotty Noses' EpisodeKlipsta's EpisodeEcosa's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Zimbabwe-born entrepreneur Dave Thompson, co-founder of Hometime and founder of RunRemote, didn’t grow up around traditional career paths. He grew up around entrepreneurs, everywhere, all the time. That foundation shaped a career built on freedom, leverage and the belief that business should serve your life, not swallow it.In today's episode, Dave shares how he took a Bondi Airbnb experiment and turned it into a multi-country, 200-person operation with institutional investment… and then walked away to build an entirely new model of entrepreneurship. Through RunRemote, he’s helping ecommerce teams hire top global talent without the middleman, bloated margins or opaque BPO models.Today, we're discussing:How Dave built Hometime from a Bondi Airbnb listing into a 200-person, multi-country operationThe formula behind his “zero-to-one” founder mindset and venture studio approachWhy global talent is becoming ecommerce’s biggest competitive edgeHow Run Remote is reinventing offshore hiring for quality, transparency and cost efficiencyThe systems, frameworks and mindset shifts founders need to scale without burning outConnect with DaveExplore RunRemoteSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour’s Joe Sharplin is flipping that script. A designer turned digital lead, he’s bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact.In today's Playbook:Why the customer (not the tech stack) should drive every B2B decisionHow AS Colour blends D2C simplicity with wholesale powerThe importance of knowing your professional buyer and their real purchasing behaviourLessons from Total Tools on using data and loyalty to personalise B2B at scaleHow Dan Ferguson grew B2B revenue by leveraging platform-native featuresWhy self-service is becoming the default expectation for modern B2B buyersConnect with JoeExplore AS ColourBrett Sinclair's EpisodeDarren Gunton's EpisodeDan Ferguson's EpisodeSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

In this episode of Add To Cart, Jevon Le Roux joins Nathan Bush to share how Keeyu is turning customer service on its head. Instead of managing complaints, Keeyu’s AI agents proactively detect and fix order issues (like stuck parcels, refund delays, and failed payments) before the customer ever asks, “Where’s my order?”Today, we're discussing:Why most CX tools are stuck in reactive mode, and how Keeyu flips the modelThe moment Jevon and his co-founders realized they could automate complaint preventionWhat a “customer promise” is, and how Keeyu uses it to track every orderHow AI agents are solving operational issues across 50+ ecommerce systemsWhy leading retailers are using Keeyu to reduce ticket volume and team burnoutWhere ecommerce AI is heading, from automation to intent-based prioritizationConnect with JevonExplore KeeyuSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community