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Below Her Surface

Lily Cook
Below Her Surface
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  • Why Sizing Shouldn’t Define You: Lia on Breaking Fashion’s Rules
    In this episode of Below Her Surface, Lily sits down with boutique owner and founder Lia to unpack how she’s reshaping fashion culture from the shop floor to social feeds. From launching her in-house label Sneaky Link to the wildly popular “same outfit, different size” videos, Lia shares how authenticity, size-inclusive design, and real community engagement built a 37-person business and what it really takes to grow without burning out. Together, Lily and Lia discuss: • Finding the voice: why Lia ditched glossy editorial shoots for organic, useful content women actually shop from and how that choice powered growth.
 • “Same outfit, different size”: the lockdown-born series that lets shoppers compare fits on a size 6 and size 12 body, demystifying inconsistent brand sizing.
 • Normalising the tag: embracing size 12–14 as typical, not “maxed out,” and expanding the label from 16 to size 20 so more women can wear what they love.
 • From two people to 37: building a team, opening an office and ops facility, and moving Lia off the shop floor into high-leverage work.
 • Community as strategy: open DMs, direct feedback loops, and the joy of making women feel confident. • Beating tall poppy syndrome: why sharing factories, numbers, and playbooks lifts everyone and how to build a circle of like-minded founders. • The next chapter: ahead of production and design, big creative plans for Sneaky Link, and a brighter, more inclusive future.
 • Fashion as fuel: dressing as a daily confidence practice - and kicking the stigma around “the number on the tag.”
 If you’ve ever wrestled with body image, fit frustration, or the pressure to “look the part,” this conversation will remind you what real confidence and community can build.
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  • From Overdrive to Ownership: Jenna’s Road Back from Anorexia
    In this episode of Below Her Surface, Lily sits down with longstanding client Jenna, tracing her 15 year journey with anorexia and exercise obsession to a completely different place - one defined by peace, strength, and genuine self acceptance. What started as “healthy eating” and daily cardio spiralled into years of restriction, amenorrhea, and a constant battle with her body. But through her work with Lily, Jenna rebuilt trust with food, restored her health, and redefined what fitness means - discovering freedom, confidence, and a physique she never thought possible. Together, Lily and Jenna reflect on what it really takes to heal your body and your mindset, and why lasting change is so much more than macros and gym plans. They discuss • The early spiral: From teenage “clean eating” and cardio marathons to a diagnosis of anorexia at 17 • The turning point: How working with Lily shifted everything, from rigid control to true nourishment and strength • Building structure, not obsession: Three to four strength sessions, daily movement for joy, and rest days without guilt • Letting go of numbers: Releasing the scale, simplifying food, and focusing on how strength feels, not what size it looks like • The transformation: Hormones balanced, digestion repaired, cycles regular, and self worth finally unhooked from appearance • For anyone stuck in the cycle: Why you cannot “think” your way out of disordered habits, and what happens when you finally let your body lead Jenna’s story is a reminder that healing is never about willpower. It is about support, patience, and learning to feel safe in your body again. For anyone still caught between fear of change and the desire for freedom, this conversation is proof that it is possible to come home to yourself, rebuild from the inside out, and live in a body that finally feels like yours.
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  • You Asked, We Answered - Lily Answers the Questions You Ask Most
    In this solo episode of Below Her Surface, Lily dives into the questions she’s asked most often, especially from the women who joined the free 3 Day Metabolic Reset. From PCOS to thyroid, cravings to calories, this is a no-fluff, evidence-informed conversation that unpacks what’s actually going on beneath the health trends. Lily answers listener questions on: • PCOS and insulin resistance: Why “gluten free, dairy free” isn’t a protocol and what really drives results. • The truth about carbs: How to calculate your needs, reintroduce them without weight gain, and why 65g isn’t a magic number. • Thyroid and weight loss: How metabolism adapts and what to do before cutting calories again. • Cortisol, progesterone, and fatigue: Why your testing day matters and how to support recovery. • Preconception and fertility: Why insulin, minerals, and metabolism all play a role before pregnancy. • Fasting myths: What works, what backfires, and how stress and hormones change the equation. • Gluten, dairy, and inflammation: How to know what your body’s really reacting to. • How long you can safely be in a calorie deficit: What happens before your metabolism pushes back. • What blood work actually matters for women: How to interpret it beyond the basics. • The smarter, calmer path to weight loss: Less hustle, more clinical precision. Whether you’re working on your metabolism, managing PCOS, or simply craving a grounded take on women’s health, this episode is your listener-led masterclass in making sense of the noise.
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  • The Truth About a Multimillion Exit
    In this episode of Below Her Surface, Lily sits down with entrepreneur and business coach Jade Spooner to explore the raw truth behind building, scaling, and selling a multimillion-dollar wellness company. From early bodybuilding days to Silicon Valley accelerators and finally navigating a three-year exit, Jade shares the unfiltered lessons she’s learned about ambition, resilience, and what it really costs to chase big goals. Together, Lily and Jade discuss: - The shift from bodybuilding meal plans to evidence-based nutrition and why it changed everything - Leaving a corporate role at Google to pursue a health start-up full-time - What accelerators and the Silicon Valley hustle really teach you—and what they don’t - Scaling to a 30-person team, the culture challenges, and the power of hiring well - Evolving from “just numbers” to a more holistic view of women’s health and hormones - The turbulence of a multi-year exit and how Jade stayed the course - Why success requires seasons of both hustle and softness - Her next chapter: building a business app to support online coaches Whether you’re a practitioner, founder, or simply curious about the reality behind glossy business headlines, this episode is a candid look at what it takes to grow—and let go of—a company while staying true to yourself.
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  • Beyond Quick Fixes: Insulin, Cortisol, Ozempic & Real-World Care with Adrian Adams
    In this episode of Below Her Surface, Lily sits down with clinical nutritionist and naturopath Adrian Adams to unpack what truly integrative care looks like—minus the fads. From his early love of sport to the acne journey that steered him toward natural medicine, Adrian shares how he blends evidence-based testing with a practical, human approach. Together, Lily and Adrian discuss: - How integrative GP–naturopath co-care actually works in the room—and why patients get better results when clinicians collaborate - PCOS done properly: making a symptom-led case for fasting insulin, what numbers mean in real life, and why improving insulin sensitivity changes everything - Cortisol confusion: when a standard blood test is the wrong tool, why the cortisol awakening response matters, and what to fix first when you’re exhausted - Sensible testing vs. overwhelm: what to order, when to skip, and how Medicare rules shape GP decisions - Tools in Adrian’s kit: microbiome qPCR, DUTCH-style urinary hormones, leptin, GTT with insulin, and when hyperbaric oxygen therapy helps (from neuropathy to post-op healing) - Ozempic/GLP-1s without the drama: who they help, key side effects, muscle loss risks, and the habits you must build if you ever come off them - Gluten and gut integrity: why some people choose gluten-free for intestinal permeability—even without a formal intolerance - Adrian’s vision for the next decade: prevention that feels good now, truly patient-centred care, and hospitals that actually support healing Whether you’re navigating hormones, chasing better energy, or just over the “quick fix,” this one’s a grounded roadmap for smart testing, strategic lifestyle changes, and collaborative care that respects your time, budget, and biology.
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About Below Her Surface

Below Her Surface hosted by Lily Cook, founder of Metaphysical Wellness, dedicated to unpacking the clinical and human realities of health. Cut through the noise and guesswork with conversations that feature health experts, women in business and lifestyle, and individuals with lived insight - delivering accessible, science-grounded information you can actually use. From hormones to mindset to biology - no trends, no fluff, just what works.

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