Commerce Today

Join Joshua Warren, founder of Creatuity and host of Commerce Today, for episode 152, where we tackle how to improve B2B e-commerce quoting. Learn about the pitfalls of legacy systems, the importance of seamless digital experiences for millennial and Gen Z buyers, and a four-level maturity model for B2B quotes. Discover practical steps to eliminate 'call for pricing' obstacles, implement dynamic pricing, and enhance user experience just in time for Q1 of 2026. Don't miss this holiday episode packed with actionable insights!

In this episode of Commerce Today, Joshua Warren addresses common mistakes brands make with their holiday promotions and provides strategic insights on how to offer discounts without long-term damage. Using real-life examples, Joshua explains how to categorize promotions into traffic, inventory, and relationship buckets and outlines a simple three-step process for planning effective promotions for 2026. Learn how to avoid the 'perma sale' trap, manage customer expectations, and boost both your customer acquisition cost and lifetime value. Future episodes in the series will cover topics like B2B quoting, crisis management, and subscription models. Reach out to Joshua on LinkedIn for a free e-commerce brainstorming session or to buy his book, 'The E-Commerce Growth Playbook.'

In episode 150 of Commerce Today, host Joshua Warren takes a break from discussing AI to tackle the challenge of managing large and complex e-commerce product catalogs. Combining insights from several case studies, Joshua explores effective strategies for maintaining brand consistency, findability, and data governance without overhauling existing systems. He delves into a data contract-first approach and emphasizes the importance of clean product data, search optimization, and seamless integration between IT and marketing. Whether dealing with multiple brands, countries, or a vast range of product attributes, this episode offers practical advice for improving e-commerce operations and user experience.

In this week's episode of Commerce Today, we explore AI readiness and actionable steps for e-commerce merchants, from no budget to big budget. With the holiday selling season fast approaching and the recent launch of OpenAI's Atlas browser, it's crucial to prepare your e-commerce site to maximize the benefits of AI. Host Joshua Warren shares practical advice on data organization, product listings, page speed optimization, and AI-powered tools. Learn how to implement AI effectively whether you're operating with a limited or extensive budget. Joshua also covers essential steps like improving site usability, enhancing content, and leveraging AI agents for customer engagement. Tune in for valuable insights to set your e-commerce business up for success in 2026 and beyond.

Welcome to the 148th episode of Commerce Today! In this episode, we look at the next steps following our previous discussion on AI browsers and their impact on internet usage. This week, the focus is on Agentic AI Payment Standards, a groundbreaking development for both B2C and B2B shopping. We explore why new payment standards are essential, addressing issues like authentication and fraud prevention in an environment where AI, rather than humans, conducts transactions. We’ll cover the three main contenders competing to set these new standards — AP2 (led by Google, Adobe, PayPal, Amex, and MasterCard), ACP (from OpenAI in collaboration with Stripe), and TAP (Visa’s Trusted Agent Protocol). Throughout the episode, we compare these standards, discuss their implementation ease, and predict their impact on e-commerce.