Underneath the noisy narratives of the big election fight between Anthony Albanese and Peter Dutton, there are individual, very tight contests taking place in battleground seats. It’s in these electorates that Australia’s next government could be decided. Crikey associate editor Cam Wilson and readers’ editor Crystal Andrews reveal how major parties use your personal data in highly-targeted political ads to sway the election result. Then editor Alisha Rouse and politics reporter Anton Nilsson discuss what’s at play in three key seats: Curtin in Perth, a litmus test for teals and Liberals; Gilmore in NSW, Labor’s most marginal; and the unexpected fight for Berowra, proving there is no such thing as a safe seat. Read more:Parties have a lot of valuable data about you. In fact, they’ve put an actual price on itSmall-business owners, parents, volunteers: Who are parties micro-targeting this election?‘Predicted Chinese’, ‘predicted Jewish’: Liberals accidentally leave voter-tracking data exposedThe 2025 election is our most opaque yet because big tech doesn’t want to be held responsibleCan the 2022 ‘teal’ incumbents ward off their Liberal challengers?Could Berowra be in play? Leeser campaign dismisses any turn to tealGot a tip for us? Contact us on Signal CRIKEY.01 or send a tip here.Want to share your thoughts on the election? Send an email to
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Australia