Female Founder World

Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa.
She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable.
On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency.
Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader.

LINKS & NOTES
Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Willa Creative: https://willacreative.com
Joanna’s recommended tools: Recharge for subscription; Shopify for website; TYB for community; Tolstoy for shoppable UGC video

Bangn Body founder and CEO Priscilla Livock is on Female Founder World with Jasmine Garnsworthy. Priscilla saved up to buy her first home, but decided to put that $80,000 into starting a beauty brand that became a viral success story.

Links
Become a Business Bestie: bestie.femalefounderworld.com

On this episode of Female Founder World , Jasmine Garnsworthy sits down with Scout Brisson, CEO of De Soi, to chat about becoming the CEO of Katy Perry's fast-growing beverage business.
Scout shares how De Soi went from scrappy beginnings to landing in over 7,500 retail doors all while keeping the team lean and the brand evolving.
Scout walks through early missteps, the real tea on having a celeb co-founder (Katy Perry!) the power of manifesting big milestones, and why nimble packaging pivots matter on crowded shelves. She breaks down the realities of finding the right co-packer, navigating Amazon curveballs, and building a dream team based on drive and character. Plus, Scout offers candid advice on fundraising, and knowing when to iterate versus when to double down.
LINKS
Get the Female Founder World resource roundup ⁠⁠⁠https://femalefounderworld.beehiiv.com⁠⁠⁠
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Scout's business: ⁠⁠⁠https://drinkdesoi.com/
Scout's recommended email tool: https://www.shortwave.com/

How do you build a women’s health brand that ships nationwide and sees one of its supplements consumed every single second, all in just five years? In this episode, Alex Taylor, co-founder of Perelel, joins Jasmine Garnsworthy on the Female Founder World show - she's sharing how Perelel launched with just $10,000 of scrappy marketing, bootstrapped through the pandemic, and went from two founders to a powerhouse team of nearly 40 employees.
You’ll get the inside scoop on what it takes to launch with five SKUs (and the high-stakes minimum orders that went with them), how Perelel shipped to all 50 states within 30 days of launch, and why long-term influencer partnerships and community were the secret to earning trust - and exponential word-of-mouth growth.
Alex breaks down the funding journey, from friends-and-family rounds to scaling operations, and shares honest advice for fellow founders navigating career leaps, financial pressure, and the realities of founding as a parent and primary breadwinner.
LINKS
Get the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Alex's business: ⁠⁠https://perelelhealth.com/
Mercury is a fintech company, not an FDIC-insured bank.

Discount Code: FEMALEFOUNDERWORLD for a 20% off discount for first-time customers at perelelhealth.com. This code will be live through the end of January.

NYU Stern professor, bestselling author, and all-around business powerhouse Suzy Welch is joining Jasmine Garnsworthy on the Female Founder World podcast, and trust me, you’re going to want to hear this one. Suzy’s done it all: she’s reported for the Miami Herald, anchored on network TV, written multiple New York Times bestsellers, founded and sold a music tech startup, and now she’s shaking up the world of purpose-driven career discovery with Becoming You Labs.
In this episode, Suzy gets real about her unconventional journey, from her “hippie" Portland childhood to Harvard, to building a career at the intersection of business, media, and tech. She opens up about founding in the midst of grief, what it’s really like to reinvent yourself, and the surprising questions everyone should ask to find their purpose (spoiler: it’s not as woo-woo as you think).
We also dive into Suzy’s latest research on Gen Z’s values - why only 2% of them match what today’s hiring managers want, and what that means for founders hiring young talent. Suzy shares her honest take on balancing ambition and family (yes, you can do both!), her practical framework for reinvention, and why memoirs are her secret weapon for founder inspiration.
Plus, she gets candid about surviving online haters, building a business that actually reflects your values, and how to future-proof your career—no matter what stage you’re at. If you’re ready for actionable advice, a few laughs, and a fresh perspective on work, life, and purpose, this episode is for you.