Female Founder World

We are kicking off something brand new at Female Founder World this week: the Build In Public Challenge, a free 12-week program presented by Adobe Express.

This first episode is all about the foundation. Figuring out your point of view, your point of difference, and your content pillars before you post a single thing. We bust the myth that you need to be an influencer to make this work, and give you the practical first steps to actually get started.

This episode is presented by Adobe Express. Try Adobe Express at adobeexpress.com and join the conversation in the Female Founder World app.

Get email alerts throughout the challenge: https://www.femalefounderworld.com/buildinpublic

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Jasmine, Paige, and Nat are all back together for your weekly group chat show by Female Founder World and they're kicking things off with some very exciting Beech Street Swim news (two words: Bethenny Frankel).

This week they're talking about the quiet revival of out of home marketing (billboards, wheat pasting, and interactive campaigns) and why physical advertising might actually be cheaper and more effective than another digital campaign right now. Then, Paige breaks down Tara Bosch's new brand Snackish, how she's building it with creators as co owners, and what the equity model actually looks like in practice. Plus: an honest update on the fundraising landscape, and why raising before you launch might be a trap, and what to do instead.

Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off.
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Jasmine and Paige are back for your weekly group chat show. First, they're unpacking the wild week in AI: Anthropic's Fable 5 release, why the US government ordered it pulled within days. Plus, they're getting into pop ups, with tactical advice on how to actually get people to show up, what it costs, and why you should be looking local. And finally, they dig into the rise of men's beauty. The stats behind the shift, the gap in the market, and the branding idea they basically built live on the show (someone please take it).

Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off.
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Jasmine and Nat are back for your weekly group chat show by Female Founder World - Paige is off getting married in Europe this week!

We're covering the Jessi Jean Yap Challenge and how a creator went from zero to $1.2 million in course sales by learning in public and launching the moment demand showed up, Olamide Olowe's viral moment admitting her Bread Beauty Supply relaunch flopped (and what that means for building in public when things go wrong) and why influencer friend-group collectives are the creator format brands should be watching right now.

Thank you to Omnisend for making this show possible! Try Omnisend with the code FFW50 and get 50% off.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ash Raso, founder of Capsule Wardrobe, is on the show with Jasmine this week! Ash quit her job to start a fashion brand and went into entrepreneurship with one clear strategy: Build an audience intentionally around the concept of creating a capsule wardrobe, and then launch a fashion brand directly to them. Her launch hit six figures, and now the business has just crossed $1 million revenue. In this episode Ash walks us through her strategy to build this brand brick by brick.

Thank you to Omnisend for making this episode of Female Founder World possible.

Use the code FFW50 for 50% off at omnisend.com/femalefounderworld
Learn more about your ad choices. Visit megaphone.fm/adchoices