Female Founder World

Matrescence is the psychological, emotional and physical transformation your brain goes through when you become a mother. It's the most profound rewiring ever observed in an adult human brain. It's also not in the dictionary.

This week Jasmine sits down with Michelle Battersby, former CMO and cofounder of Sunroom (built and sold in under 5 years) and now President at Peanut, the world's largest online community for moms, to talk about the viral campaign that got the whole internet talking and why matrescence might be the most important word female founders have never heard.

Michelle was also the seventh employee at Bumble and one of the people who helped the app become what it is today. We asked her to walk through the exact steps she took to launch Bumble into new markets (open your notes app!).

She gets into everything, including the mistakes she made with early hires and agency spending, how she built her personal brand when showing up online terrified her, and what she learned scaling and exiting Sunroom that she wishes someone had told her earlier. This is the conversation for every woman trying to build something big while figuring out what becoming a mother actually does to you.

Motherhood and ambition don't just coexist, they fuel each other. Michelle is proof of that. This one's a good one, business besties.

Links

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Camryn Frederickson has been the first employee at two Gen Z food brands that dominated your feeds: Sauz and Deux. She's a marketer, content creator, graphic designer, and community builder who knows how to get attention for brands on a bootstrap budget.

Camryn's on the show with Jasmine this week sharing the influencer marketing blueprint she uses to build Gen Z brands, including exactly how many creators she gifts each month, plus her approach to brand collaborations, and the tools she's using

Become a Business Bestie member here: bestie.femalefounderworld.com

Register for Cash Camp Presented by Mercury: femalefounderworld.com/cash-camp

Camryn recommends Archive.com

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Susan Yara, founder of Naturium, joins Jasmine on the show this week to talk about building a skincare empire, navigating controversy, and selling her brand for $355 million to e.l.f Cosmetics.
Susan’s brand, Naturium, is a clinically effective, biocompatible skincare line that’s accessibly priced and designed to deliver real results. In this episode, Susan shares her journey from beauty influencer and content creator with over 2 million followers to co-founding one of Target’s fastest-growing skincare brands and ultimately leading it to a major acquisition.
Susan dives into the scrappy early days of building Naturium, including how a chance LinkedIn message during the pandemic led to her partnership with Ben Bennett, the founder of The Center, and exactly what she looks for when partnering with influencers (it isn't a big follower count!). She also opens up about the challenges of being a female founder in the public eye, the lessons she learned from navigating a viral controversy, and how she stayed focused on building a profitable, acquisition-ready brand.
Plus, Susan shares actionable advice for entrepreneurs, from leveraging community and content to identifying the right retail partners and building a team that thrives. She also gives a behind-the-scenes look at what it’s like to sell a brand, the importance of financial literacy, and how she’s using her success to create a life of freedom and wellness.
LINKS:Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠

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Brynn Putnam is the founder and former CEO of Mirror, a fitness smart mirror that she sold to Lululemon for $500 Million. Now she’s building a new business, Board.

In this episode, Brynn tells Jasmine how she built a business to $500 Million in just a couple of years and what she’s doing differently in her second business.

Whether you’re a first-time founder or a seasoned entrepreneur, this episode is packed with insights on building, scaling, and innovating in new categories.

LINKS:
Become a Business Bestie subscriber: ⁠https://bestie.femalefounderworld.com⁠
Find Board: ⁠https://board.fun⁠

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Libby Leffler, founder and CEO of First, is on the show with Jasmine this week talking about prenups and building a tech company.

Libby's business First is an online prenup platform that makes it easier to protect yourself and your business when you get married.

In this episode, Libby shares her journey from working at tech giants like Google, Facebook, and SoFi to founding First, a platform Fortune has dubbed the "TurboTax for prenups." She dives into the scrappy early days of building her business, including cold-calling family law attorneys, designing a seamless customer experience, and raising $4M in seed funding to bring her vision to life.
Libby also unpacks the misconceptions around prenups, why they’re not just for the wealthy, and how millennials and Gen Z are using them to protect everything from student loan debt to pets and intellectual property. Plus, she offers actionable advice for women building businesses, from starting small to leveraging community and content for growth.
LINKS:Become a Business Bestie subscriber: https://bestie.femalefounderworld.com

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