Arrae co-founder and co-CEO Siff Haider is on Female Founder World with Jasmine Garnsworthy. Arrae is the science-backed ingestible wellness company that’s gone totally viral for solving un-sexy problems. You have definitely seen their viral bloat supplement on TikTok. The business is about five years old and Siff and her husband Nish have led Arrae to nine figures in revenue while taking on very minimal investment, growing a rockstar team of 33, and collaborating with celebs like Pamela Anderson.Siff has some thoughts on whether consumer brands should be bringing on investors, founders who won't be the face of their brands, and how to execute a successful product launch.LINKSJoin Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-campTry Mercury: mercury.com Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Siff’s business: https://www.arrae.com/Siff’s book recommendations: https://mastersofscale.com/book/ https://www.amazon.ca/Building-StoryBrand-2-0-Clarify-Customers/dp/1400251303/https://www.amazon.ca/Good-Great-Companies-_Others-Paperback/dp/B0047T9BDW/https://www.amazon.ca/Cartiers-Untold-Family-Behind-Jewelry/dp/0525621636/Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.
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Lucy Henry-Hicks Made $90 Million In the Fashion Business Last Year (ft Dissh founder)
DISSH founder, CEO, and creative director Lucy Henry-Hicks is on Female Founder World with Jasmine Garnsworthy. Lucy transformed her family’s business to 15 boutiques across the world, over 450 full and part-time employees, over $150M in annual revenue, and a $90M partial acquisition. In this episode, Lucy shares the framework she uses to make difficult business decisions, how they’re launching their brand internationally, and how she has been levelling up as a founder and boss to over 450 employees. LINKSRegister for Cash Camp Presented by Mercury: https://www.femalefounderworld.com/cash-campLucy's paid ad agency recommendation: https://www.insightlymedia.com/Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Lucy’s business: https://dissh.com/Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group and Column N.A.; Members FDIC.
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$20 Million Product Launch: How To Predict The Next Big Product Trend (ft Blume's Karen Danudjaja)
Blume founder Karen Danudjaja is on the Female Founder World show with Jasmine Garnsworthy. In 2017 Karen started a side hustle to bring superfoods to local coffee shops in her city. Eight years later, Blume is an 8-figure brand, with a team of 25, and viral product lines (like Superbelly) sold into thousands of retailers. In this conversation Karen shares when and why she started paying herself at Blume, the product line Karen scrapped for Superbelly (which sold $1M in its first quarter), and how she’s levelling up as a leader. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Karen’s business: https://itsblume.comKaren’s resource recommendation: https://archive.com/Karen’s book recommendations: https://www.amazon.ca/Good-Great-Some-Companies-Others/dp/0066620996 https://www.amazon.ca/Ramping-Your-Brand-Killer-Growth/dp/1733444645/
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Boys Lie Founders Drop A Masterclass On Celeb Marketing, Building a Cult Brand And Navigating Cancel Culture
Boys Lie founders Tori Robinson and Leah O'Malley are on Female Founder World with Jasmine Garnsworthy. Tori and Leah bonded over breakups and set out to create a beauty brand… and it failed. But their miss in beauty became a major hit in fashion, and within two years the business made $5 million in annual revenue. Today the brand’s been worn by everyone from Megan Fox, Bella Hadid, Gigi Hadid, Kim Kardashian and Jessica Alba to Dua Lipa and KATSEYE. In this episode Tori and Leah spill on building a celebrity fave brand, how they’ve been able to score organic virality, what their team looks like now, the marketing strategy behind their sellout collab drops, and so much more brand-building gold.LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Tori and Leah’s business: https://boyslieofficial.com/Tori and Leah’s trend forecasting resource recommendation: https://uk.pinterest.com/wgsn_official/ https://www.tiktok.com/@wgsnTori and Leah’s trend inventory management resource recommendation: https://apparelmagic.com/
Pashion Footwear founder Haley Pavone is on the Female Founder World show with Jasmine Garnsworthy. Haley’s business, Pashion Footwear, is the first convertible heel brand - meaning you can go from heels to flats with the same shoe. They’ve scaled to nearly a million followers - with a majority of them coming literally overnight. In this episode Haley talks about the secrets to building a viral, engaged audience, the pros of unsuccessful fundraises, and how she’s scaling her business with a genius ambassador program. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie member: bestie.femalefounderworld.comCheck out Haley’s business: https://pashionfootwear.com/Haley’s ambassador program tool recommendation: https://loudcrowd.com/brand-ambassador-program-marketing/
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
Australia