Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice a...
She Built the Mushroom Brand All The Wellness Girlies Are Trying
Charlotte Cruze, founder of Alice Mushrooms, is on the Female Founder World podcast with Jasmine Garnsworthy!
Charlotte is the co-founder of Alice Mushrooms, the functional mushroom chocolate bar that went from zero to Erewhon/Forbes/celebrity investors in two years!
In 2022 Charlotte and her cofounder launched Alice, a functional mushroom chocolate brand that is blowing up. In this conversation Charlotte shares how she connected with her cofounder (they didn’t meet IRL for the first four months after starting the business!), lessons from their launch and the strategies that helped Alice raise money from celebrities, get stocked in hundreds of stores, and become a beloved brand by wellness girls everywhere.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Charlotte’s business: https://alicemushrooms.com/
Charlotte’s Shopify subscription app recommendation: https://stay.ai/
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25:34
3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes
Priyanka Ganjoo is on the Female Founder World podcast with Jasmine Garnsworthy!
Priyanka is the founder of Kulfi Beauty, the first-ever South Asian-owned beauty brand to join Sephora shelves. After building a career in the beauty industry, Priyanka saw first hand how underrepresented South Asian communities were in beauty. She sought to create the brand she wished existed, and Kulfi beauty was born.
Since launching three years ago, Kulfi was accepted into the Sephora Accelerate program, launched exclusively at Sephora, and now sells one of their bestselling Kajal eyeliners every five minutes. Wild!
In this conversation Priyanka shares her learnings in building and scaling super quickly, what founders aiming for Sephora should know, the content strategy that keeps them going viral, and how she’s scaled her team without a ton of full time hires.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Priyanka’s business: https://kulfibeauty.com/
Priyanka’s PR agency recommendation: https://www.goodapplepr.com/
Priyanka’s operations agency recommendation: https://www.haecpg.com/
Priyanka’s brand design agency recommendation: https://superspicy.com/
Priyanka’s beauty consulting agency recommendation: https://viewfrom32.com/
Priyanka’s beauty publication recommendations: https://www.beautyindependent.com/, https://www.businessoffashion.com/topics/beauty/
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Part 2: This Creator Strategy Delivered 800% Growth - With Ali Kriegsman
This is the second part of Ali Kriegsman's convo on the Female Founder World podcast with Jasmine Garnsworthy!
Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company.
After selling her company Ali has been supporting the coolest startups scale their businesses, flexing her major marketing and sales skills. In this second part of our convo with Ali, she's deep diving on why retailers aren't taking your products or why customers aren't buying your products, and what you can do with a real-world example from our community.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Ali's book, How to Build a Goddamn Empire: https://www.amazon.ca/How-Build-Goddamn-Empire-High-Tech/dp/1419742906
Ali's site analytics tool recommendation: https://www.luckyorange.com/
Ali's book recommendation for gaining customer insights, The Mom Test: https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742
Ali's creator reccomendation: https://tealswan.com/selfhealing-a/?gc_id=21387257672&gad_source=1&gclid=CjwKCAiApsm7BhBZEiwAvIu2X6JlTl83hZsveW-Qs-NhLflJvD3Cg9du8eCkwJJDsDtuYyxVdMGUixoCyzMQAvD_BwE
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Part 1: How to Build a Brand Customers Are Obsessed With: Ali Kriegsman
Ali Kriegsman is on the Female Founder World podcast for the second time with Jasmine Garnsworthy! Part 2 of this conversation with Ali will be released on January 2.
Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company.
After selling her company Ali has been supporting the coolest startups scale their businesses, flexing her major marketing and sales skills. This week we're asking Ali all about how startups can start to find their momentum and why your business might not be growing in the way you want it to.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Check out Ali's book, How to Build a Goddamn Empire: https://www.amazon.ca/How-Build-Goddamn-Empire-High-Tech/dp/1419742906
Ali's site analytics tool recommendation: https://www.luckyorange.com/
Ali's book recommendation for gaining customer insights, The Mom Test: https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742
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Gloria Shito's Blueprint For Building a Bootstrapped Food Brand From Scratch
Gloria Allorbi is on the Female Founder World podcast with Jasmine Garnsworthy!
Gloria is the founder of Gloria’s Shito, a food brand bringing the flavors of Ghana to the United States. Gloria's business is fully bootstrapped and it's pretty crazy how far she's gotten without investors. She has been doing her own PR, and landed on the Today Show and Food & Wine, launched the brand into Erewhon, and participated in Target’s Accelerator program. Gloria’s also a recent star on Hello Sunshine's Side Hustlers show! Listen to her story.
LINKS
Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: bestie.femalefounderworld.com
Gloria's paid ad agency: https://www.amazon.ca/Secrets-Sand-Hill-Road-Venture/dp/059308358X
Gloria's book recommendation - Secrets of Sandhill Road: https://www.ventureresults.com/
Check out Gloria’s business: https://www.gloriasshito.com
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.