How to Decide If You Should Double Down or Diversify With a Second Business
Elvie Fine founder Christine Bartolillo is on the Female Founder World show with Jasmine Garnsworthy. Christine opened her own salon after working as a hairdresser for decades. Then, after working with a jeweller to update her engagement ring fell in love with the jewellery space. She took classes to learn all aspects of creating fine jewelry and starting taking on clients. Now, in one year since launching her jewelry business, Christine is opening up her own studio space, and running both businesses.In this episode, Christine chats about how she capitalized both businesses, how she's looking at employees and growth, and how she' been able to "un-gatekeep" a very gatekept industry. LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Christine's business: https://www.elviefine.com
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She Charges Thousands for This Organic Marketing Playbook: Inside Sydney’s Most Talked-About UGC Agency
Lexie Murray, founder of Be Seen Socials, is on Female Founder World with Jasmine Garnsworthy. She started Be Seen Socials at 21 and turned it into one of Sydney’s most sought-after UGC agencies—with a studio, a 10-person team, and a client roster of brands willing to pay thousands for her launch and influencer marketing strategies. In this episode, she breaks down exactly how she hires creative talent that “gets” social (and how you can too), what's working on organic channels right now, and how she made the jump from freelancer to agency owner. Bestie, you’ll want to take notes.LINKSCheck out Lexie's business: www.beseensocials.com.auGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.com
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Everything That’s Working in Paid Ads Right Now
Watch Anaita’s full workshop recording in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.comThe paid social space has completely flipped. With big changes at Meta, what worked even a year ago now isn’t hitting. Figure out what to do and what NOT to do to drive conversion in this practical workshop led by the founder of Hero Packaging and author of Sell Anything Online, Anaita Sarkar.LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comDownload Adobe Express: https://www.adobe.com/express/https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1
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Inside Playfield's First Year Of Business
Playfield founder Ivana Tay is on Female Founder World with Jasmine Garnsworthy. Ivana was annoyed with having to switch back and forth between bags when she was walking her dog. She quit her job at Google and decided to solve that common dog parent problem and create the product she was looking for. Now, only a year since launch Ivana has built an engaged community of dog lovers with her brand, has done a celebrity partnership, and has been featured in British Vogue. In this episode Ivana shares her launch strategy of taking Playfield from idea to a fully launched brand, the social media, influencer, and ads tactics that are growing her brand, and how she’s thinking about new product lines. LINKSGet the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comIvana's platform reco to find her product designer: https://www.coroflot.com/Check out Ivana's business: https://ourplayfield.com/
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How I Gifted Taylor Swift and Made $1 Million in 48 Hours
Watch Aliett's full workshop in Launch Lab Presented by Adobe Express: launchlab.femalefounderworld.com Aliett Buttelman was turned down by every investor when trying to raise money for the beauty brand she cofounded, Fazit. So she took a scrappy approach to making sales and building her brand, and found a way to get her indie beauty brand worn by Taylor Swift—at a Chief's game, on TV! Sales sky-rocketed. Within a couple of days, the business made $1,000,000 in sales. A couple of years later, they have partnerships with Target and Walmart, and Fazit is on track to hit $40 million in sales. Aliett's going solo on the show to teach you how she made it happen. For the full workshop, visit launchlab.femalefounderworld.com.LINKS Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.comBecome a Business Bestie subscriber: bestie.femalefounderworld.comDownload Adobe Express: https://www.adobe.com/express/https://apps.apple.com/us/app/adobe-express-ai-photo-video/id1051937863 https://play.google.com/store/apps/details?id=com.adobe.spark.post&hl=en_CA&pli=1
Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.
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