Femmebot: The Podcast Powering Women in Tech

AI can make content faster, cheaper and at a scale we’ve never seen before. But when anyone can make anything, what actually makes us stop and feel something?
In this Quickie, we hear from three leaders with very different perspectives on where creativity and marketing are heading: Emily Leiding, creative technologist and educator; Wendy Walker, Cannes Lions B2B Jury President; and Rushenka Pereira, VP of Marketing at SAP Australia and New Zealand.
From the risk of AI making everything look and feel the same, to why emotion builds trust, and why judgement, taste and empathy could become some of our most valuable skills, they all come back to one thing.
The more automated the world becomes, the more valuable being human might be.

If everyone's using AI to write, how do you avoid sounding like everyone else?
From LinkedIn posts that all read the same to marketing copy that feels strangely empty, AI is changing the way we communicate. But is it making us better communicators or just faster at producing forgettable content?
In this episode of Femmebot, Clare Alstin and Catherine Stone are joined by Vikki Maver founder of Communication Skills Academy and one of Australia's leading communication experts.
Together they unpack:
Why AI-generated content is becoming so easy to spot
The biggest mistake people make when using ChatGPT
Why great communication starts with thinking and not prompting
How leaders can use AI without losing trust and authenticity
Why writing for humans still beats writing for algorithms
If you've ever wondered whether AI is helping or hurting your voice, this episode is for you.

Everyone has access to AI.
So if everyone can produce content in seconds, what actually makes someone stand out?
In this episode of FEMMEBOT, Clare Alstin and Catherine Stone sit down with communication expert Vikki Maver, founder of the Communication Skills Academy, to talk about why human thinking matters more than ever.
This isn't another conversation about prompt engineering or the latest AI tools. It's about communication, trust and authenticity.
We explore why so much content is starting to sound the same, how AI can quietly replace our own thinking if we're not careful, and why the best use of AI is to sharpen your ideas—not create them.
Whether you're leading a team, building a brand or simply trying to communicate more effectively, this episode is a reminder that your voice is still your greatest advantage.
Because AI can improve your words.
It can't replace your perspective.

This week, we're doing something a little different.
Instead of a full interview, we've pulled together a few of our favourite moments from three incredible conversations, all centred around one big idea: AI transformation isn't really about the technology. It's about people.
In under 10 minutes, you'll hear insights from Sarah Carney, Louise Cummins and Rochelle Tognetti on why bringing people along for the ride is what separates successful AI adoption from the rest.
A quick listen packed with practical thinking for anyone navigating AI, leadership or change.
If you enjoy it, you'll find links to each of the full episodes in the show notes.

Spotify Episode Description
What happens when AI enters the writer's room?
This week on Femmebot, Clare Alstin and Catherine Stone sit down with Kate Armstrong-Smith, Co-Founder and Co-CEO of Athelia Technologies, a company helping storytellers navigate the rapidly evolving relationship between creativity and AI.
With a career spanning theatre, television, immersive media and emerging technology, Kate has spent decades exploring how stories connect us—and what happens when the tools we use to create them change.
Together, they unpack some of the biggest questions facing the creative industries today:
• Is AI replacing creativity or enhancing it?
• What makes a great story work?
• Why did Game of Thrones lose its magic?
• How can writers protect their intellectual property in the age of AI?
• Will AI create more opportunities for independent creators?
• And what happens when anyone can become a storyteller?
From YouTube creators earning more than Hollywood stars to the future of screenwriting, this is a fascinating conversation about technology, creativity and why human storytelling still matters.
#Femmebot #AI #Creativity #Storytelling #FutureOfWork #WomenInTech