If you've ever told yourself you're "too fun" or "too old" for tech, this one's for you.In this week’s episode of Femmebot, we meet Kate Kirwin, the founder of She Codes. What started as a one-off workshop has grown into a national movement helping thousands of women learn to code, build confidence and shift careers.Kate’s mission isn’t just about teaching tech skills. It’s about dismantling fear, making space for curiosity and giving women — including those from regional areas and neurodiverse backgrounds — the tools and community they need to thrive.We talk about coding, confidence, cupcakes and the myths still holding women back from exploring tech and AI.
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Belinda Pervan, Veeam Software
“There’s no secret bullet. It’s about being good to people, doing good work, and building trust.”Belinda Pervan is VP of Marketing at Veeam Software for Asia Pacific and Japan. She’s spent 20+ years in B2B tech and still leads with heart, humility, and an unshakable focus on results.In this episode, Belinda talks about transforming Veeam’s marketing into a data-fluent, stakeholder-savvy engine. She shares her approach to team culture, managing imposter syndrome, and what it really takes to succeed as a creative in a world driven by dashboards.She also gets candid about balancing leadership with life including why her calendar has “mum time” and “gym” blocked out in plain sight; a strategy we intend to copy!#Femmebot #WomenInTech #MarketingLeadership #DataDrivenMarketing #APAC #Veeam #CrybabyProductions
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Cath Brands, Flintfox International
Meet Cath Brands, CMO at Flintfox. She’s not just using AI. She’s scaling global content, reshaping SEO strategy, and showing what lean marketing teams can really do.In the full episode, Cath talks about her journey from global consumer brands to joining the top-secret Amazon Go team as one of its first marketers. At Flintfox, she’s brought that same energy to rebuilding the brand from the ground up, simplifying complex messaging, and leading with creativity in a traditionally dry space.She also shares what it’s like being the only woman in the room, and how to lead with clarity—even when your closest collaborator is a chatbot named Dollface. #Femmebot #WomenInTech #MarketingLeadership #AIinMarketing #ChatGPT #B2BMarketing #Flintfox #CrybabyProductions
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Emily Leiding, Microsoft Australia
In this episode of Femmebot, we sit down with Emily Leiding, Creative Technologist at Microsoft, to map out the disruption era we’re all navigating. From fashion to tech to customer experience, Em has spent her career bridging product and brand and helping creative teams adapt to new frontiers.We talk about:What AI is doing to creativityHow to protect the human in customer experienceEthical responsibility (and who should really be leading it)Why the next generation might go more offline than ever beforeThis is a big, open, honest conversation about change — and why creatives should lean in, not step back.#Femmebot #WomenInTech #Microsoft #CreativeTech #CustomerExperience #AI #PodcastLaunch #Crybaby
About Femmebot: The Podcast Powering Women in Tech
There are tech podcasts, and then there are human podcasts. At crybaby, we bridge the gap between the two, translating complex ideas into messaging that truly connects. That’s why we created this podcast: to simplify, to humanize, and to spotlight the incredible women shaping the tech industry; here we go!
Australia