On this episode of The David Ellefson Show, David Ellefson and co-host Joshua Toomey welcome Michael Tonsetic of Concept Cafes Coffee, the mastermind behind some of metal’s most recognizable coffee collaborations. Michael talks about working with legendary artists including Cannibal Corpse, Gary Holt, Type O Negative, and the Cavalera Brothers, and how those relationships helped shape artist-branded coffee into a real touring business. The guys dive into the importance of packaging, branding, and helping bands move product on the road, plus the unique challenges and future of the coffee industry. Michael also breaks down the creative process behind the Dave Lombardo coffee, including the innovative drum-inspired packaging, and shares how his passion for coffee turned into a full-blown metal lifestyle brand.
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