Software Engineering Radio is a podcast targeted at the professional software developer. The goal is to be a lasting educational resource, not a newscast. SE Ra...
SE Radio 647: Praveen Gujar on Gen AI for Digital Ad Tech Platforms
Praveen Gujar, Director of Product at LinkedIn, joins SE Radio host Kanchan Shringi for a discussion on how generative AI (GenAI) is transforming digital advertising technology platforms. The conversation starts with a look at how GenAI facilitates scalable ad content creation, using self-attention mechanisms for customized ad generation. They explore AI's role in simplifying campaign management, automating tasks such as audience targeting and performance measurement. Praveen emphasizes that ad tech platforms use AI models tailored to different needs leveraging both first-party and third-party data sources, with privacy maintained through methods such as CAPI (conversion API). They also consider the differences between retrieval-augmented generation (RAG) and fine-tuning in AI models: Whereas RAG uses brand-specific data at runtime for precise ad content, fine-tuning focuses on broader model optimization. The segment highlights the importance of vector embeddings and vector search in storing and retrieving contextual content. Lastly, Praveen discusses the integration of AI teams within product development to improve collaboration and AI proficiency across organizations. Brought to you by IEEE Computer Society and IEEE Software magazine.
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SE Radio 646: Matthew Skelton on Team Topologies
Matthew Skelton joins host Giovanni Asproni to talk about team topologies—an approach to organizing teams for fast flow of value. The episode starts with a description of the underlying principles before exploring the approach in more detail. From there, they discuss when to consider implementing the approach; keys to a successful implementation; and some common mistakes to avoid. Brought to you by IEEE Computer Society and IEEE Software magazine.
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SE Radio 645: Vinay Tripathi on BGP Optimization
Vinay Tripathi, a senior network engineer in Google Backbone Engineering and an 18-year network engineering veteran, discusses BGP optimization, a technique that's critical in achieving top goals in distributed applications. Host Philip Winston speaks with Tripathi about BGP, autonomous systems, peer grouping, router hardware and software, software-defined networks, and shared network optimization and debugging stories. Brought to you by IEEE Computer Society and IEEE Software magazine.
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SE Radio 644: Tim McNamara on Error Handling in Rust
Tim McNamara, a well-known Rust educator, author of Rust in Action (Manning), and a recipient of a Rust Foundation Fellowship in 2023, speaks with SE Radio host Gavin Henry about error handling in Rust. They discuss the errors that Rust prevents, what an error is in Rust, what Tim classes as the "four levels of error handling," and the lifecycle of your journey reaching for them. McNamara explains why Rust handles errors as it does, how it differs from other languages, and what the developer experience is like in dealing with Rust errors. He advocates best practices for error handling, what Result is, the power of Rust Enums, what the question mark operator is, when to unwrap, what Box really means, how to deal with errors across the FFI boundary, and the various Rust error-handling crates that you can use to give you more control. Brought to you by IEEE Computer Society and IEEE Software magazine.
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SE Radio 643: Ganesh Datta on Production Readiness
Ganesh Datta, co-founder of Cortex.io, joins host Robert Blumen for a conversation about production readiness. The conversation covers the history of production readiness; its relationship to microservice architecture; the Google SRE model's impact on production readiness; production readiness checklists; the process; and production readiness transparency.
About Software Engineering Radio - the podcast for professional software developers
Software Engineering Radio is a podcast targeted at the professional software developer. The goal is to be a lasting educational resource, not a newscast. SE Radio covers all topics software engineering. Episodes are either tutorials on a specific topic, or an interview with a well-known character from the software engineering world. All SE Radio episodes are original content — we do not record conferences or talks given in other venues. Each episode comprises two speakers to ensure a lively listening experience. SE Radio is brought to you by the IEEE Computer Society and IEEE Software magazine.
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