Motorcycle Dealerships Are In a Crisis. Here's Why.
The motorcycle manufacturers' head offices tell us not to worry about the state of dealerships in North America—"Everything's fine, fine fine!" we're told. But if you look around, you see dealerships closing everywhere, and others seeming to be in financial straits. What's going on? Dealers are close-lipped trying to avoid trouble with the OEMs' bigwigs. But Mark Sheffield, who's been working on with dealership insiders for decades, is here to tell us what's really happening in the domain of the dealer. Get the straight information in this second part of a two-parter episode.
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Here's What's REALLY Going On At Your Motorcycle Dealer
While OEMs claim all is well in dealership land, the dealerships themselves tell a different story—if only they’d talk on the record, which they won’t. Mark Sheffield has been involved with dealerships for decades and pulls back the curtain on a relationship that is as often contentions as it is convivial. Part one of our conversation with Mark is this week, next week in part two we’ll wrap it up.
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Why Small Bikes Are Winning
America has long been seen as the big bike capital of the motorcycling world. Gold Wings, Harleys, Indians, superbikes and, for this readership, KTM Adventures and BMW GSs. But, as industry watcher Michael Uhlarik points out, it’s just not true. Or at least not true anymore. Small bikes are making a big comeback, and that’s not just an opinion, it’s the truth—sales numbers make it blatantly clear. Michael has the latest figures that show Honda’s CRF300L as the best selling bike in America today. Followed by a Harley. Is it surprising to see a split between the haves and the have-nots? Or is this just what we expect in 2025?
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How Hard Is The BMW GS Trophy?
How tough is BMW’s GS Trophy, the one-make, one-model competition that pits skilled amateur riders from across the globe against each other? We talk to team USA’s Scott Acheson, who competed in Namibia in the most recent competition. Here’s a spoiler: Namibian sand, Scott tells Neil Graham, is not like Floridian sand. Would Scott do it again? Absolutely. Would he prepare for it differently? Absolutely.
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A Design Guru Shares The Truth
Hugo Eccles does it all. Designer, teacher, customizer, lover of petrol and enthusiastic about electrification. In this episode, Hugo and Neil dig into the perils of designing electric motorcycles, the challenges of customization and malaise that makes most new motorcycles look so damn busy.
Join host and Gemini award-winner Neil Graham as he explores the people and passion behind the rapidly growing adventuring riding community.
The former editor-in-chief of Cycle Canada magazine, Neil applies his expertise in documentary filmmaking to delve into the intrigue that shapes the world of motorcycling, as told by designers, pundits, presidents, outliers and outlaws.
Australia