No One Knows You Exist: Salvatore di Muccio on the Real Power of Small Business Marketing
Most integrators are great at what they do but terrible at telling anyone about it. In this episode, communications strategist Salvatore di Muccio joins Paul to talk about why small and family run businesses need to stop waiting for recognition and start making noise. From the difference between branding and personal identity, to the real value of PR, to why doing great work quietly isn’t enough, this episode breaks down marketing into clear, honest terms. Whether you’re a one-person operation or running multiple crews, there’s something here for anyone ready to grow their profile — and their pipeline.For more episodes and news, visit www.masterintegrator.com.auMentioned in this episode:Thanks to our sponsor, Kolosseum - the design and documentation wingman you didn't know you needed. Visit kolosseum.io today!Thanks to our sponsor, Integrate Unlimited - the exclusive Australian distributor of MAG Theatron. Visit iunlimited.au today!
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Laying the Groundwork: Paul Vivian on Building Australia’s First Smart Home Apprenticeship
The Australian smart home industry has been talking about apprenticeships for more than 20 years. Now, it’s finally happening. In this episode, Paul Vivian from Skills Recognition International joins us to unpack the work happening behind the scenes to create the country’s first national qualification for smart home technology. We talk about education reform, workforce development, working with regulators, and what needs to happen next — from manufacturers, employers, and integrators themselves. If you’ve ever said this industry needs more structure, this episode is your blueprint.For more episodes and news, visit www.masterintegrator.com.auMentioned in this episode:Thanks to our sponsor, Integrate Unlimited - the exclusive Australian distributor of MAG Theatron. Visit iunlimited.au today!
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Design with Intent: Shannon Marsh on Values, Ethics, and Smart Home Responsibility
What if the systems we install are doing harm... without us even realising? Shannon Marsh from eQ Technologies introduces integrators to the concept of Value Sensitive Design, which is a practical framework for thinking about ethics in technology. In this episode, we explore how values like autonomy, consent, and dignity show up in everyday projects… and why ignoring them is no longer an option. It’s not the most comfortable conversation but it’s one this industry needs to have.For more episodes and news, visit www.masterintegrator.com.auUPDATE:In this episode, we reference the book Your Face Belongs to Us, which was written by investigative journalist Kashmir Hill. At the time of writing (2019), Hill was working for The New York Times. Her reporting began with a leaked memo and led to a major investigation into Clearview AI, exposing significant privacy concerns and the broader implications of the company’s business model.
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Building the Industry: A Conversation with Stuart Robertson
In this debut episode, Paul sits down with Stuart Robertson — one of Australia’s original smart home integrators and a current member of CEDIA’s Certification Commission. Stuart reflects on the early days of the industry, what’s changed (and what hasn’t), and why certification and standards matter now more than ever. It’s a conversation about legacy, leadership, and raising the bar.For more episodes and news, visit www.masterintegrator.com.au
The Master Integrator Podcast is where Australia’s smart home technology industry gets real. Hosted by Paul Skelton — a longtime industry journalist and current Regional Development Consultant for CEDIA in Australia and New Zealand — this series goes beyond product hype to explore the people, policies, and practices shaping the future of home integration.
Each episode features candid conversations with integrators, educators, builders, designers, and policy leaders who are challenging the status quo and building a more professional, sustainable, and inclusive industry.
Whether you’re on the tools, running a business, designing the systems, or shaping the rules — this podcast is for you.
No fluff. No buzzwords. Just honest, grounded conversations about what it takes to make this industry better.
Australia