This week on The Tone Mob Podcast, Blake hangs out with Colt Westbrook of Walrus Audio for a conversation that wanders through guitar pedals, business experiments, digital rigs, tube amps, customer service philosophy, and the delicate art of telling your friends they can’t just show up at the factory and hang out all day.
Colt walks through how Walrus has evolved over the years, from the early days of pedals like the 385 and Monument to the creation of entire product ecosystems like the Mako DSP line, Canvas utility gear, and the more affordable Fundamental series. Along the way he shares some surprisingly candid insight about what worked, what didn’t, and why “budget” pedals in the boutique world often aren’t nearly as profitable as people assume.
The guys also dig into what working at a pedal company actually looks like day-to-day. Spoiler alert: it involves a lot less shredding and a lot more soldering, packing boxes, managing teams, solving problems, and trying to keep people from treating the shop like a guitar-themed coffee hang.
Naturally, there’s plenty of gear talk too. Colt walks Blake through his current guitars, his pedalboard, why EQ might be the most underrated effect ever, and why he’s leaned more into digital rigs lately while still respecting the glorious chaos of tube amps turned up loud. They also get into Boss HM-2 love, the mysterious Terra Echo, Quad Cortex rigs, and the never-ending quest for consistency without killing the magic.
Colt also shares some genuinely solid advice for anyone dreaming of starting their own gear company: build something great, make it meaningfully different, and treat your customers like they actually matter.
Oh… and somewhere along the way we learn about a teenage band that shared one distortion pedal between two guitarists, and the Oklahoma pizza place that fueled their rehearsals.
If you’re into guitar gear, building brands, or just hearing how the sausage actually gets made in the music industry, this one’s for you.
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