In this episode, Liz Ward and Fabienne Wintle dive into the rise of AI search and what it means for tourism businesses. With Google’s market share dipping for the first time in a decade and Gemini stepping up, the search game is changing fast. We unpack why Google Things to Do is critical for tours and activities, why rich, detailed product content matters more than ever, and how operators can stay ahead by using AI tools to boost visibility and direct bookings.
It’s a must-listen for tourism businesses ready to adapt, get smarter, and get found in the AI era.
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Episode 10 - AI Agents, Grok 3 & getting your 5K marketing plan for free
In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore the latest AI tools shaping the tourism industry. They dive into the strengths of ChatGPT, Grok, and Perplexity, highlighting how these tools can enhance marketing, research, and coding workflows.
Discover how Grok excels in coding and logic, Perplexity provides reliable, up-to-date research, and ChatGPT streamlines marketing plan development—including crafting a USP, customer persona, content themes, and social media schedules. They also discuss the emerging role of AI agents, their potential for automation, and the importance of reviewing AI-generated content for accuracy and brand alignment.
Whether you're looking to boost efficiency, enhance marketing strategies, or stay ahead of AI developments, this episode offers valuable insights for tourism businesses.
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Episode 9 AI Tools To Save Time and Boost Marketing
In this episode of Untangling Tourism Tech, Fabienne Wintle and Liz Ward explore powerful AI tools that are helping businesses save time and enhance marketing efforts. From Google Meet's AI note-taking feature to Veed.io's video editing capabilities and Grok AI’s summarisation of news on X (formerly Twitter), discover practical solutions for streamlining workflows and staying ahead of the competition. Tune in for insights on integrating AI into your operations and customer experience strategies.
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Episode 8 Chasing Tourism Excellence
Welcome to Episode 8 of Untangling Tourism Tech! In this episode, we’re diving into the world of tourism excellence, with insights straight from former tourism award judges on what it really takes to succeed.
🔍 Why Listen? Learn how to navigate the tourism awards process like a pro! Discover tips from ex-judges on how to craft a winning submission, from tracking online reputation to showcasing innovation and sustainability. This episode will help you set the foundations for excellence, whether you’re aiming for gold or just want to elevate your business operations.
📊 Key Highlights:
Online Reputation: Why your TripAdvisor and Google ratings are critical, and how to hit that magic 4+ star average.
Business Planning: How to align your goals with regional tourism strategies and impress the judges with solid planning.
Marketing Evidence: The importance of backing up your strategies with data, even as a small business.
Sustainability and Ethics: Why contributing to your community and reducing your environmental footprint is now more important than ever.
👥 About the Judges' Tips: Our special focus is on the expert advice from judges who have seen it all. These tips can help businesses of any size excel in their award submissions and elevate their overall business practices.
🚀 Get Started: Whether you’re a tourism operator thinking of entering the awards or looking for ways to fine-tune your business, this episode is packed with insights you can act on now.
🎧 Listen Now and Subscribe! Don’t miss future episodes of Untangling Tourism Tech. Hit subscribe and turn on notifications to stay updated on all the latest in tourism innovation! #TourismExcellence #TourismAwards #BusinessSuccess #UntanglingTourismTech
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Episode 7 AI Innovations and Expert Directory
Welcome to Episode 7 of "Untangling Tourism Tech"! We're coming to you from the Tourism Innovation Forum at the Brisbane Convention and Exhibition Centre, where we're diving into the latest in tourism technology and innovation.
🔍 Why Watch? Discover cutting-edge AI applications in tourism, from itinerary generators to advanced booking tools. Learn about TRVLR.AI, an app revolutionising trip planning and booking with AI. Get an inside look at the newly launched Tourism Tribe Expert Directory, designed to connect tourism operators with top industry experts.
📊 Key Highlights: AI Everywhere: Every innovation at the forum involves AI, transforming how tourism services are delivered. Practical AI Tips: How tools like ChatGPT are saving time in content creation and programming. TRVLR.AI: A game-changing app for seamless travel planning and booking. Expert Directory: Introducing a peer-recommended resource to find qualified consultants and service providers in the tourism industry.
👥 About the Forum: The Queensland Government’s Tourism Innovation Forum brings together industry leaders and tech innovators to showcase the latest advancements in tourism technology.
🚀 Get Started: Whether you're a tourism operator, tech enthusiast, or simply curious about the future of tourism, this episode is packed with valuable insights and practical tips.
🎧 Listen Now and Subscribe! Don't miss out on future episodes of "Untangling Tourism Tech." Hit the subscribe button and turn on notifications to stay updated! #TourismTech #AI #Innovation #TourismIndustry #TravelPlanning #ExpertDirectory #UntanglingTourismTech
Welcome to our Untangling Tourism Tech podcast, dedicated to sharing how tourism operators and destinations unlock new tech opportunities. Hosted by Fabienne Wintle and Liz Ward, this weekly series dives into practical digital strategies and insights specifically tailored for the tourism industry.
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