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Feral by Design

Pia Williams
Feral by Design
Latest episode

31 episodes

  • Feral by Design

    Too Fast to Be Legal: The Shark Skin Scandal

    04/05/2026 | 8 mins.
    Bob Hawke looks down the camera and says: any boss who sacks an employee for not showing up today is a bum.
    A nation stops. Beer is raised. A boat wins. A jacket becomes iconic.
    That’s what we remember.
    But under the surface, something else was happening. Not just a race between boats, but a race in how water itself was being handled. A surface that didn’t fight the flow, but shaped it.
    This episode sits inside that moment.
    It traces what happens when performance shifts from effort to design. When the edge doesn’t come from trying harder, but from moving differently.
    A solution that had already been solved - quietly, over millions of years.
    Using a biomimicry lens, Pia explores what happens when something works too well. When an advantage moves from impressive to uncomfortable. When winning starts to feel like a problem.
    Because nature doesn’t level the playing field.
    We do.
    Follow Feral for new episodes every fortnight.
    Instagram / Facebook / YouTube : @feralbydesignpod
    feralbydesign.com
    Created and hosted by Pia Williams
    Clever by Nature. Feral by Design.
  • Feral by Design

    Dementia: When You Can’t Tell If It’s Pain or Panic | The Firefly Signal

    20/04/2026 | 17 mins.
    A man raises a glass for two people he's loved for sixty years. A woman stands in a car park, looking up at the sky, saying: I don't know what you're trying to tell me. A baby cries, and no one knows why.
    None of it looks broken. But something is being lost in translation.
    This episode sits inside that moment.
    The quiet, relentless task of trying to read someone who can't tell you what they need. Of making calls with incomplete information. Of choosing a direction and not knowing if it's right until much later, when you're already tired, and they're already more distressed.
    Using a biomimicry lens, Pia explores what happens when signals blur. Not just in dementia care, but at both ends of life - before language arrives, and as it starts to leave.
    From the rhythm of fireflies to the people trying to read the room, this episode sits inside the job carers at home are actually doing.
    Not to diagnose it. Not to solve it. Just to find a better first move.
    Because when something's wrong, and you don't know what kind of wrong it is -where you start matters.
    Nature owns the patent. We get to copy it.
    Biology: Fireflies use bioluminescent light patterns to signal internal state and communicate clearly with others, even in low-visibility conditions.
    Principle: When direct communication breaks down, signals must become simpler, more detectable, and easier to interpret under uncertainty.
    Application: Informing how carers interpret distress and respond to non-verbal signals in dementia and early childhood, where needs must be read rather than stated.
    Follow Feral for new episodes every fortnight.
    Instagram / Facebook / YouTube : @feralbydesignpod
    feralbydesign.com
    Created and hosted by Pia Williams
    Clever by Nature. Feral by Design.
  • Feral by Design

    Moral Vertigo: When Distant Events Reshape Everyday Life

    06/04/2026 | 18 mins.
    A friend cancels a trip. Petrol prices climb. A flight route disappears. None of it looks broken, but something doesn’t quite behave normally anymore.
    It's April 2026, as the world watches a war reshape ordinary life from thousands of kilometres away.
    This episode sits inside that feeling. The strange disorientation of being physically safe, untouched by violence, and already inside its ripple.
    Using a biomimicry lens, Pia explores how systems respond to disturbance - not just where the disruption happens, but far beyond it. From the “landscape of fear” in ecology to the way human systems subtly reconfigure under pressure, this is an attempt to understand what we’re actually sensing. Not to solve it. Not to make it feel better. Just to see it more clearly.
    Because when systems shift, the effects don’t stay local. And noticing that isn’t nothing.
    Follow Feral for new episodes every fortnight.
    Instagram / Facebook / YouTube : @feralbydesignpod
    feralbydesign.com
    Created and hosted by Pia Williams
    Clever by Nature. Feral by Design.
  • Feral by Design

    It’s Not What You Feel. It’s What You Emit.

    23/03/2026 | 28 mins.
    I could feel them shut down. 
    What happens when you feel yourself shift and can’t quite stop it? 
    Weakly electric fish navigate murky water by emitting a constant field, and everything in range responds to it. Rose didn't make her team shut down. She emitted a signal. 
    How does a system stay intelligent when defensiveness enters the room? Nature has been solving for this for 3.8 billion years. 
    In Feral's first ever collaboration, our host Pia sits down with Rose — a leadership coach, longtime friend and closet puffer fish — to let the weakly electric fish show us the way.
    Name it. Contain it. Date it.
    First ever Feral collab. Please like or comment - tell us if you want more.
    Nature owns the patent. We get to copy it.
    Follow Feral for new episodes every fortnight.

    Follow Feral for new episodes every fortnight.
    Instagram / Facebook / YouTube : @feralbydesignpod
    feralbydesign.com
    Created and hosted by Pia Williams
    Clever by Nature. Feral by Design.
  • Feral by Design

    Biomimicry Explained: A Feral Field Note

    09/03/2026 | 5 mins.
    Most people have heard the word biomimicry.
    Very few actually know what it means.
    This short field note explains how the ideas in Feral by Design work - how scientists study organisms, uncover the mechanisms behind their survival, and translate those patterns into human design.
    Beavers, octopuses, termites… they’re not metaphors.
    They’re operating manuals.
    And once you see the pattern, you start noticing it everywhere.
    Follow Feral for new episodes every fortnight.
    Instagram / Facebook / YouTube : @feralbydesignpod
    feralbydesign.com
    Created and hosted by Pia Williams
    Clever by Nature. Feral by Design.
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About Feral by Design
Feral by Design is a podcast that uses biomimicry to steal nature’s smartest strategies for human chaos.Each episode starts with a messy real-world problem, turns to a creature that’s already solved something similar, looks at their strategies and follows the thread you didn’t see coming. Sometimes it lands on one idea, sometimes a few - but it always lands somewhere useful.Grounded in real science, told through self-deprecating stories, and always surprisingly practical.Biomimicry made accessible, useful, and genuinely fun.Nature owns the patent. We get to copy it.
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