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Geronimo Unfiltered

TBC Studios
Geronimo Unfiltered
Latest episode

139 episodes

  • Geronimo Unfiltered

    Burnt Out, Broke & Backed Into a Corner: How Lily Fought Her Way to 200+ Members

    16/12/2025 | 52 mins.

    Find out the EXACT day you’ll hit Million Dollar Run Rate: https://bit.ly/p-million-dollar-day-calculator Two years ago, Lily was sitting in a lawyer’s office, her business partner had just pulled out, the lease was signed, the money was gone, and she was staring down the barrel of a $70k loan with a newborn on her hip. Most people would’ve walked away. She didn’t. Instead, she backed herself, rallied a village, rebuilt her identity through movement, and turned Limber into one of the most heart-driven, community-led studios in the country. In this episode, Lily opens up about the grit, the healing, the systems, the breakthroughs, and the brutal self-belief it took to go from teaching 10 hours a day and crying in breathwork sessions… to doubling her studio in six months and building a team that actually runs the business with her. Here’s what we’re covering: How Limber was born from rock bottom, identity loss, and a mountain of debt Why Lily refused to quit, even when everyone told her she should The wild early days: teaching 13 surf-club classes, Pilates in pubs & lugging rollers around town The moment she realised having “no systems” was costing her thousands How hiring a salesperson changed everything (and why she should’ve done it sooner) The retention system that saved 110k+ a year in churn Why contractors are killing your culture - and how she’s building a real “dream team” instead Her breakthrough moment inside Academy that stopped her from quitting How she doubled revenue & members in six months without burning out The bold mission behind Limber - and how she’s turning her healing into her life’s work … and the studio-number-two vision that will blow your mind Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠ Chapters: ⏳ [00:00] Rock Bottom: The $70k Loan, a Newborn & a Studio With No Money ⏳ [06:30] Pilates in a Pub?! How Limber Built a Community Before a Studio ⏳ [12:00] Losing Her Identity — And How Movement Became Her Medicine ⏳ [18:00] From 10-Hour Teaching Days to Actual Systems (Finally) ⏳ [22:45] Hiring Sales, Nurturers & Building a Team That Cares ⏳ [27:00] Contractors vs Employees: Why Lily Is Done With the Old Model ⏳ [33:00] The Leadership Breakthrough That Nearly Made Her Quit ⏳ [36:00] Doubling the Business in 6 Months: What Actually Moved the Needle ⏳ [42:00] Mission, Content & Showing Her Face (Even When It Felt Terrifying) ⏳ [47:00] Studio #2, “The Circle” & the Global Limber Vision

  • Geronimo Unfiltered

    How to Beat The 3 Devils Every Business Owner Faces

    09/12/2025 | 1h 5 mins.

    If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. If business has started to feel like one long fight… Doza unpacks the 3 devils every business owner must face and the mindset, systems, and leadership shifts needed to beat each one, climb every level, and build a $1M Dream Business that doesn’t burn you out in the process. Here’s what we’re covering: • The 3 devils that haunt every business: Money, Time, and People. • The Money Devil - why most owners stay broke and how to finally beat it. • The Time Devil - how “busy” is actually the new form of avoidance • The TwoHeaded Devil - the people + purpose trap that kills momentum at scale. • The real reason you’re stuck: doing “busy work” instead of revenue work. • The story behind Doza’s first 100 sales - and the night everything changed. • How to build a team that lets you step out without your business falling apart. • Leadership at Level 3: accidental managers vs. transformative leaders. • Why the devil you refuse to face will own you (and how to fight back). • What it actually means to reach freedom - hint: you don’t slay the devil, you learn to dance with it. • Why most businesses stay stuck and how to finally stop fighting the wrong enemy. Chapters: ⏳ [00:01:20] Level 1: The Money Devil (and why broke isn’t noble) ⏳ [00:06:00] How to Slay the Money Devil: Leads, Sales, Tracking ⏳ [00:10:00] The Lifeguard Analogy: What Sales Really Means ⏳ [00:17:30] The Time Devil: Why “Busy” Is a Trap ⏳ [00:26:00] Buying Back Time and Building Your First Team ⏳ [00:33:00] Level 3: The TwoHeaded Devil (People + Purpose) ⏳ [00:44:00] From Accidental Manager to Transformational Leader ⏳ [00:56:00] Why You’ll Never Slay the Devil - You Just Learn to Dance with It ⏳ [01:02:00] The Million Dollar Standard & How to Get the Checklist Don’t forget to like, subscribe, and drop your biggest “aha” moment in the comments - we read every one. Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

  • Geronimo Unfiltered

    Team Buy-In: How We Built a Crew That Would Fight for the Vision

    05/12/2025 | 1h 29 mins.

    In this video... Most studio owners want a team that’s loyal, driven, and fully aligned… but they never actually build the environment where buy-in can exist. In this episode, I sat down with my entire team - the same crew who came with me to Hawaii - and we broke down exactly how we became a unit that fights for the same mission, the same standards, and the same future. This isn’t “team culture fluff.” This is practical, operational buy-in - how to get your people to care as much as you do. Inside this episode, we cover: - Why your team won’t fight for a vision they never helped shape. - How we built a team that holds the standard - even when I’m not in the room. - Why showing your team the destination transforms their commitment overnight - We reveal the exact stories, rituals, and strategic transparency that make buy-in inevitable. - The psychology behind team alignment. - How we got the team to take the Hawaii vision personally. - The simple systems we use to keep everyone rowing in the same direction. This episode will change the way you think about leadership and team performance. If your team feels disconnected, unmotivated, or “not getting it” - this will show you why… and how to fix it. Chapters ⏳ [00:00] Buy-in isn’t magic, it’s leadership ⏳ [01:24] Why most teams don’t care about the vision ⏳ [04:10] The Hawai’i story & how the team made the vision theirs ⏳ [08:45] How we built shared ownership (not forced motivation) ⏳ [12:30] LER & leadership lanes - everyone knows their job ⏳ [17:02] How we got aligned on standards and identity ⏳ [22:44] Why vision clarity fixes 80% of team problems ⏳ [28:10] Building a team that runs with you - not behind you ⏳ [32:55] What to do if your team “doesn’t get it yet” ⏳ [40:18] Next Steps - How to get leadership support fast Resources Mentioned ⭐️ Grab my Million Dollar Day Calculator: https://bit.ly/yt-million-dollar-day ⭐️ Want more leads? Start here: https://bit.ly/4kZSlya ⭐️ Want proven systems to grow without burnout? https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

  • Geronimo Unfiltered

    MILLION-Dollar Maths: The 7 Numbers To Build A $1M Studio In 12 Months (Without Burning Out)

    02/12/2025 | 43 mins.

    Build your million dollar studio plan with me LIVE this week: https://bit.ly/p-2026-million-dollar-studio If I opened your numbers this week, would they show a calm, composed operator - or someone flying the plane on feelings? Because here’s the truth: business isn’t magic, it’s maths. In this episode, we give you the exact model to hit the million-dollar run rate in 12 months - without the burnout, the guesswork, or the fluff. We’ll show you the weekly targets, the order to install them, and the mindset to stick with it long enough for compounding to kick in. Here’s what we’re covering: The 21 → 7 → 80% → 5 − 2 = Net 3 weekly formula that gets you to $1M Why holding a “Net 3” for 50 weeks (the Green Line) changes everything The success sequence: leads → sales → rollovers → retention (don’t do it out of order) Problems vs projects—how to sit with the real constraint until it’s solved Running the business strategically (not emotionally): be the composed pilot Building the dream team and tracking LER 2–3 so your growth is profitable Owner hours: forced vs optional—and why freedom requires a real handover … and a whole lot more Chapters: ⏳ [00:00] Cold Open: Business Isn’t Magic - It’s Maths ⏳ [01:08] Life & Drama Updates: Hawaii Vision, MDS Pro Launch ⏳ [03:43] Manager School & Content Room: Closing Team Gaps ⏳ [08:12] The Million-Dollar Model: 5–7 Numbers You Need ⏳ [10:09] The Formula: 21 Leads → 7 Sales → 80% Rollovers → 5 − 2 = Net 3 ⏳ [11:01] From 150 Members To $1M: Hold Net 3 For 50 Weeks ⏳ [13:41] Success Is In The Sequence (Install In Order) ⏳ [16:26] Why Most Studios Don’t Make It: Consistency & Composure ⏳ [22:25] Face The Facts: Track Numbers Weekly & Win The Week ⏳ [26:15] Turning Pro: Choose Your Hard & Stay The Course ⏳ [34:34] Compounding: Don’t Quit Before The Stack Hits ⏳ [37:53] Bonus Metrics: LER 2–3 & Owner Hours (Freedom Test) ⏳ [41:05] Your Duty: Stay Open & Serve Your Community Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

  • Geronimo Unfiltered

    How to Know When You’ve Outgrown Your Circle

    25/11/2025 | 45 mins.

    If you want to join the inner circle of Million Dollar Studios then head to my Instagram and DM me ‘Million’ and let’s chat. Most business owners don’t fail because they’re untalented - they fail because they stay surrounded by people who keep them small. This episode breaks down exactly how to audit your circle, upgrade your environment, and build rooms that match your ambition. Here’s what we’re covering: - Why even the most talented business owners stay stuck (and how to break out of it) - The six silent killers of growth: fear, control, comfort, environment, systems, and identity - How fear of success keeps you playing small - and how to rewire it into momentum - The truth about control freak founders and why being “the best at a small game” keeps you broke - The “Blame = Broke” mindset shift that separates winners from victims - How to audit your circle, upgrade your environment, and find rooms that pull you forward - The power of permission - what happens when you finally give yourself space to dream bigger - Real client stories of owners who stopped surviving and started scaling - Identity work for founders: how to stop being “just a trainer” and start being a real CEO - Why playing small isn’t humble - it’s selfish, because the people you could have helped will never find you Don’t forget to like, subscribe, and comment below with your biggest takeaway. We read them all. Chapters: ⏳ [00:00] It’s Easy to Think You’re Great… Until You Have to Prove It ⏳ [00:01:57] Meet Matt: The Silent Killer Coach Unlocking Results ⏳ [00:02:14] Why Most Business Owners Stay Stuck (Even When They’re Talented) ⏳ [00:06:00] Outgrowing Your Circle: The Price of Playing Bigger ⏳ [00:08:47] Lack of Vision: Why “Maintenance Mode” is Death ⏳ [00:11:01] Permission to Dream: Reclaiming Ambition and Ownership ⏳ [00:13:21] Comfort in Control: Why Letting Go Feels So Hard ⏳ [00:16:47] Poor Environment, Wrong Frequency: The Circle Audit ⏳ [00:18:36] Blame = Broke: The Hardest Truth About Leadership ⏳ [00:23:10] Systems, Support, and the Operator Trap ⏳ [00:28:32] The Story of Katie: From 20 Years Stuck to 65k Months ⏳ [00:31:33] Identity Shift: From “Just a Trainer” to CEO ⏳ [00:35:05] Why Growth Feels Lonely - and How to Find Bigger Rooms ⏳ [00:38:46] The Real Divide: Coachable vs. Comfortable ⏳ [00:40:04] Playing Small Isn’t Humble - It’s Selfish ⏳ [00:43:04] How to Stop Playing Half a Dream and Start Scaling for Real Keen to chat to our team about building a $1M dream business and life? Go Here: https://bit.ly/4kZSlya Want to SCALE your business and generate more LEADS? Go Here: https://bit.ly/4kZSlya Want to LEARN proven systems to grow your business without burnout? Go here: https://bit.ly/44XoX5w Connect with us: My website: ⁠https://thegeronimoacademy.com ⁠ IG Geronimo: ⁠https://www.instagram.com/thegeronimoacademy⁠ IG Hey.Doza: ⁠https://www.instagram.com/hey.doza⁠ LinkedIn: ⁠https://au.linkedin.com/in/andrewhandosa⁠

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About Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives.  Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone.  Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ...  This is going to be raw and unfiltered, zero bullshit.  So take a deep breath, strap yourself in, and let’s get started.
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