The Game with Alex Hormozi

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A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant.

In this episode

00:00 Stage 1: Do epic work

02:31 Stage 2: Build strong associations

04:59 Bud Light, Coke, and Apple’s ad mistakes

10:43 Stage 3: Defend the belt

12:36 Examples of big brand moments 

More Value:

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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     
Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash. 
In this episode
00:00 The disconnect between reach and revenue
02:00 Testing top-of-funnel vs. revenue-generating content
06:18 Why algorithm signals are misleading
07:19 How to create “vertical value” content
More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas    
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Watch More Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 
Learn How to Scale Your Business: https://www.acquisition.com/ 
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   
Additional Free Books and Video Courses: https://www.acquisition.com/training  
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     
The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to do is take risks, and how to position a business on the right side of the biggest economic shift in human history.
In this episode
00:00 Humans with superior tools always win
04:06 Barbell strategy for the future
08:10 The phase shift analogy
10:20 Next steps: how to automate daily tasks
More Value:
Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas    
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Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi  
Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     

Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done.

In this episode

00:00 Introduction to negotiation tactics

01:10 Leveraging BATNA (best alternative to a negotiated agreement) 

06:29 Anchoring: how the first number controls the deal

09:38 Negotiating with terms instead of price

More Value:

Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi  

Free Books and Video Courses: https://www.acquisition.com/training

DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     
Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and strategically. From the reps and warranties liability that could blow up the deal, to why firing someone over $5 makes sense, he explains what it means to do business with integrity.
In this episode
00:00 How to handle an employee caught stealing
03:19 The Ozark story that describes employee theft perfectly
06:00 Why reputation is an asset worth protecting
08:26 The long-term reward of ethical decisions
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi  
Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.