Australian Business Podcast

In this mini episode of the Australian Business Podcast, Zara McGuffie highlights 3 things she learnt from the Inflection community in 2024, plus how you can win $40k worth of business coaching in 2025. Topics covered today: Top three lessons from running the Inflection Course How to win $40k worth of business coaching How to enter the giveaway:  Join the free Inflection community via this link: community.inflection.au  Write a post and answer these two questions: What you + your business do, your top 3 business goals for 2025 and why.  ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

So, your business idea is good, you’ve got proof people want to buy your products or services. Now it’s time to launch your business!  In the third episode of this series, Jordan Kidis and Zara McGuffie dive into topline strategies of how to build your brand online and develop a unique selling proposition (USP), how to create a solid marketing plan to ensure your launch is a success, what channels are growing in 2025 and so much more.  Topics covered: How to make your brand stand out  Why you should develop a marketing plan  What is SEO  How to make sure your product/service sells  How to do it better next time Resources mentioned in this episode: Business starter checklist How to build a marketing strategy podcast episode Email marketing webinar Ask a question (select the Business podcast)   Inflection website ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Okay, so you have a business idea? Great! Now it's time to build a solid foundation that can withstand the test of time.  In this episode, we dive deep into the essential elements of setting up your business for success in Australia. Managing cash flow is one of the top reasons over 60% of Australian businesses fail in their first 5 years.  Co-hosts Zara McGuffie and Jordan Kidis discuss the common pitfalls to avoid when choosing a business structure, the best funding options for early-stage businesses, and some of their own mistakes.  Topics covered today: Choosing the right legal structure ABNs, registrations, licenses and permits How to manage cash flow and funding  Navigate supplier choices, inventory management, and order processing Resources mentioned in this episode: Business starter checklist:  ATO instant asset write-off Small business support programs/grants The ultimate cash flow spreadsheet Xero and MYOB accounting software Australian Consumer Law Ask a question (select the Business podcast): https://bit.ly/R-quest   Inflection website: www.inflection.au  ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to start a business in 2025? This mini series is for you!  In this episode of the Australian Business Podcast Podcast, Zara McGuffie and Jordan Kidis kicked off our 4-part mini-series on how to start a business in 2025. We covered everything from ideation and market research, mistakes to avoid, and how to make sure your idea is going to sell.  Topics covered today: The importance of finding your purpose  Is this a good idea? How to find gaps in the market and what problems you can solve  Is it going to sell? How to validate your idea with research Resources mentioned in this episode: Essential reading: Start with Why by Simon Sinek, Atomic Habits by James Clear, Traction by Gino Wickman and Scaling Up by Verne Harnish.  Market research tools: Google Trends, Roy Morgan Research, IbisWorld, Australian Bureau of Statistics (ABS), Social media listening tools Entrepreneur questionnaire:  Ask a question (select the Business podcast): https://bit.ly/R-quest   Inflection website: www.inflection.au  ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices