Australian Business Podcast

What are the best marketing strategies for Australian businesses in 2026?

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In this episode of The Australian Business Podcast, Owen Rask breaks down five practical marketing strategies SMEs can use to generate demand, convert more customers and measure what actually drives profitable growth.

You’ll learn how to build a useful CRM, create expert content for Google and AI search, use short-form video effectively, develop a distinctive business point of view, and connect paid advertising to customer acquisition costs and real business economics.

Owen also explains why TikTok, Google Ads, email, SEO and AI aren’t standalone strategies — and how to connect them into one marketing system that creates demand, captures leads and turns attention into customers.

DISCLAIMER: This podcast contains general information only. It's not intended to be any form of financial advice and is strictly educational in nature. Always refer to The Rask Group Pty Ltd's financial services guide (FSG) available at https://rask.au/legal before acting on the information. This information is not intended to be tax, legal or financial advice.
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5 minutes to implement. 5 hours back. Multiply your business with these amazing AI automations.

Get the full guide & prompts: https://rask.au/lp/business/

In this episode of the Australian Business Podcast, host Owen Rask shares five safe, practical AI automations designed for Australian SMEs.

Learn how to implement the "AI drafts, human decides, automation carries" framework to save time without losing control.

We cover five high-impact examples:

Meeting Follow-ups: Automatically generate summaries and tasks.

Standard Operating Procedures: Convert screen recordings into documented SOPs.

Inbound Sales: Move website enquiries seamlessly into your CRM.

Management Commentary: Streamline monthly financial reporting analysis.

Customer Service: Build a supervised knowledge assistant to answer FAQs.

Stop automating chaos. Start your simple seven-day pilot today to build team confidence safely.

DISCLAIMER: This podcast contains general information only. It's not intended to be any form of financial advice and is strictly educational in nature. Always refer to The Rask Group Pty Ltd's financial services guide (FSG) available at https://rask.au/legal before acting on the information. This information is not intended to be tax, legal or financial advice.
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This episode was originally featured on the Australian Investors Podcast.

In this episode, Owen Rask sits down with Senator Andrew Bragg for a wide-ranging conversation about the Federal Budget, housing supply, tax, productivity and why so many Australians feel the country has become harder to get ahead in. Rather than getting stuck in party talking points, they focus on the practical questions investors, business owners and workers are asking right now: what happens when policy makes it harder to build homes, why does productivity matter so much for living standards, and how do taxes, regulation and incentives shape whether Australia creates more wealth or simply fights over what already exists?

Andrew explains why he believes cutting housing supply is one of the worst policy choices Australia can make, how rising rents, higher rates and broader cost-of-living pressure are changing the national mood, and why small business, private investment and simpler rules still matter if Australia wants to stay competitive. The conversation also touches on super, the role of large institutions, and why clearer economic thinking matters more when confidence is low.

Owen pushes on the bigger picture too: whether Australia has lost ambition, why the policy debate feels less honest than it should, and what needs to change if Australians want better opportunities over the next decade. If you want a plain-English discussion about housing, tax, productivity, competitiveness and the long-run direction of Australia, this is a timely episode to queue next.

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DISCLAIMER**:** This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg
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In the final episode of The Australian Business Podcast Summer Series, Owen Rask delivers his definitive close: 10 rules that shape how he builds businesses.

Business is the greatest self-development program you’ll ever enrol in.

From “the struggle is the job” to “upgrade yourself faster than your business grows,” this episode distils a decade of scar tissue into practical, unfiltered principles.

You’ll hear why revenue is vanity but cashflow is oxygen. Why systems beat heroics. Why strategy is subtraction. Why talent density wins. And why scaling chaos only multiplies chaos.

Owen also explores the personal side of ownership — anxiety, identity, burnout and decision fatigue — and why founders must separate self-worth from business performance.

The episode closes with a powerful reminder: the ultimate constraint on growth isn’t capital, competition or technology.

It’s the founder.

Upgrade yourself — or your business stops growing.

Topics covered

• The struggle is the job

• Building a business that serves your life

• Strategy as subtraction

• Revenue vs cashflow reality

• Systems vs heroics

• Talent density and leadership

• Protecting your equity

• Founder self-development

Episode Resources

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DISCLAIMER

This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. You should consider if the information is appropriate for your situation before acting on it.

If you’re unsure, consult a licensed financial planner. The Rask Group is NOT a qualified tax accountant, financial adviser, or tax professional. You can access The Rask Group’s Financial Services Guide (FSG) here.

#AustralianBusinessPodcast #Entrepreneurship #BusinessGrowth
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In this episode of The Australian Business Podcast Summer Series, Owen Rask dives into a topic most founders avoid until it’s too late: ownership.

You’ve built the product. You’ve hired the team. You’ve scaled revenue. But do you actually understand dilution, valuation mechanics, investor alignment or optionality?

Owen breaks down the realities of bootstrapping versus raising capital, debt versus equity, and how valuations are actually determined. This isn’t startup hype — it’s a practical guide to understanding how equity decisions shape long-term wealth.

The episode explores when to sell equity, how to design effective employee share plans (ESOPs), and why “strategic money” is more valuable than “dumb money”. Founders must think beyond growth — they must think about defensibility, incentives and long-term optionality.

Owen also addresses the deeper strategic question: are you building a business that can’t be killed? That means competitive moats, distribution advantage, brand equity, switching costs, regulatory protection and recurring revenue models.

Because scaling is one thing. Defending what you’ve built is another.

Topics covered in this Australian Business Podcast episode

• Bootstrapping vs raising capital

• Debt vs equity decision-making

• How valuations are really determined

• When to sell equity

• Designing effective ESOPs

• Strategic investors vs dumb money

• Competitive moats and defensibility

• Protecting founder optionality

Episode Resources

• Join Rask’s business community

• Rask’s Australian Business Podcast

• Rask Business 101 (free course)

Rask Resources

🔗 Explore all Rask services

📋 Get Financial Planning

📈 Start investing with Rask

📜 Access Show Notes

❓ Ask a question – just select the Investors Podcast

📲 Follow us on social media:

– Instagram: @rask.invest

– TikTok: @rask.invest

DISCLAIMER

This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. You should consider if the information is appropriate for your situation before acting on it.

If you’re unsure, consult a licensed financial planner. The Rask Group is NOT a qualified tax accountant, financial adviser, or tax professional. You can access The Rask Group’s Financial Services Guide (FSG) here.

#AustralianBusinessPodcast #Founders #Equity
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