Australian Business Podcast

• Creating a Community Around Your Brand - Part 1/3

  In this Australian Business Podcast episode, your hosts Zara McGuffie, CEO of Inflection, and James Bowman, Digital Marketer from Inflection, begin a mini series focused on how businesses can build a community around their brand with community marketing & social media marketing to drive engagement, change perception & increase revenue. The focus of this episode is looking at case studies in RyanAir & Red Bull, two high profile businesses who built or changed perception of their highly successful businesses off the back of community engagement. If you like this Australian Business Podcast episode on building a community around your brand, you’ll love our other episodes. Don’t forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts. Topics covered today: The importance of community as humans generally and how this relates to business RyanAir’s customer research & strategy behind its successful social media campaigns RyanAir’s philosophy on content and how this built a community & changed consumer perception Red Bull’s history of investing heavily in guerrilla marketing and community building Various techniques and investments Red Bull has made to soft-sell & market themselves without heavily running ads Resources mentioned in this episode: Michael Corcoran interview Rask interview with Saint Jack founder Beth Wilson History of Red Bull; timeline How Red Bull makes Money Red Bull’s Instagram account RyanAir’s TikTok account Ask a question (select the Business podcast) ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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• This ONE Thing Will Change Your Business: Goal Setting Mastery

  In this episode of the Australian Business Podcast, Jordan from Grey Space Advisory and Zara from Inflection Marketing discuss the power of goal-setting in business. They highlight how clear objectives create direction, improve resource allocation, and boost team morale. They also explore frameworks like SMART goals, OKRs, and KPIs, helping businesses align goals with their broader vision. Zara and Jordan break down key strategies for tracking and adjusting goals, emphasising the importance of leading and lagging indicators, regular check-ins, and performance monitoring tools. They share real-world case studies of businesses that have successfully implemented strategic goal-setting and provide actionable takeaways for listeners to set, measure, and refine their goals effectively. Rask Resources Inflection community: https://community.rask.com.au  All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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• How to Build a Bulletproof Marketing Strategy in 2025

  In this Australian Business Podcast episode, your hosts Jordan Kidis from Grey Space Advisory, and Zara McGuffie from Inflection, dive deep into the essential elements of a successful marketing strategy for 2025. They discuss everything from understanding your customer avatar to avoiding common marketing pitfalls and navigating the world of marketing agencies Topics covered today: The importance of defining your customers 3 common mistakes business owners make What is a marketing strategy, and why does it matter? The role of design and technology  Why marketing agencies are bad  Future trends in marketing Resources mentioned in this episode: A free call with Zara Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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• Negotiating Salary: Employee vs Employer Talking Side Hustles & Gen Z

  In this Australian Business Podcast episode, your hosts Jordan Kidis, from Grey Space Advisory, and James Bowman, from Inflection, discuss recent trends in job mobility and “The Great Resignation” of recent years, as well as the challenges and possible techniques to approach salary negotiations from both the employer and employee perspective. If you like this Australian Business Podcast episode on salary negotiations from the employee vs employer perspective, you’ll love our other episodes. Don’t forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts. Topics covered today: Recent trends in job mobility in younger generations The challenges small-medium business owners face when employing this younger generation Approaching salary discussions with empathy from both sides Thoughts on salary increases should be  in line with inflation and having employees with side hustles Techniques for employees to negotiate salary and bring value to their employer Resources mentioned in this episode: Job mobility is on the minds of young workers Is this employment data a sign we are nearing the end of the great resignation? Ask a question (select the Business podcast)  ________________________ Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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• 7 Things They Don’t Teach You in Business School, (but should!)

  In this Australian Business Podcast episode, your hosts Jordan, from Grey Space Advisory and Zara, from Inflection, discuss 7 secrets and strategies for earning more money, keeping more profit, winning more clients and having a healthier mindset towards your business.  The 7 strategies discussed are: - Pinpoint Your Highest-Value Skills - Double Down on Your Advantage - Monetise More Efficiently - Optimise Your Taxes - Choose Your Challenge - Get Rational, Not Emotional - Honour the Seasons of Your Life and Business - The Truth About Feedback Inflection Business Owner Community Grey Space Advisory Rask Resources Inflection community: https://community.rask.com.au All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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