Investing For Doctors Podcast

• The ROI of Trust: How Modern Doctors Grow Their Practice Online | Ep. 51

  Join 28,000+ doctors and dentists in the 'Investing for Doctors' Facebook group: https://facebook.com/groups/investingfordoctors -----Most doctors don’t want to market themselves. It feels awkward, unprofessional, maybe even unethical. But what if growing your practice wasn’t about self-promotion, it was about trust?In this episode, marketing strategist Kan Huang joins Dr Bi Mian to unpack what modern patient trust really looks like, and why it’s shifting online faster than most clinicians realise. They explore how doctors can build authority without chasing trends or dancing on TikTok, how to reduce friction so patients can actually find and connect with you, and why simple tools like a video sales letter can transform the way new patients discover your practice.You’ll also hear why every online effort should be treated like an investment, where consistency compounds into credibility, and your personal brand becomes one of your most valuable professional assets.Whether you’re a specialist running your own clinic, or a doctor-investor who understands the power of systems and scalability, this episode will change how you think about marketing, reputation, and what it really means to earn patient trust in the digital age.If you’ve ever thought “I know I should show up online, but I don’t know where to start,” this is exactly where to start.-----TIME STAMPS:00:00 Intro/Hook02:03 Starting with Online Presence/Ways and Tactics11:58 Simplifying Communication and Reducing Friction15:53 Key components of the website21:05 Advertising and Organic Content Strategy26:54 Disseminating Knowledge and Combating Misinformation36:16 Balancing Entertainment and Professionalism39:29 Engagement Metrics and Remarkability Decay43:22 Conclusion/Outro-----SHOW NOTES LINKShttps://ifdgroup.com.au/ https://doctorbi.com.au/ https://au.linkedin.com/in/mian-bihttps://tinyurl.com/linkedin-kan-huanghttps://www.instagram.com/socialwave.au/http://www.socialwave.au/----- LISTEN TO THE PODCASTSpotify: https://open.spotify.com/show/07DS5AxlbgmkuvP6zQGgtN Apple Podcasts: https://podcasts.apple.com/au/podcast/investing-for-doctors-podcast/id1775535608 Amazon Music: https://music.amazon.com/podcasts/b9de46bc-e29d-4402-9e9e-959a3a5dc8da/investing-for-doctors-podcast -----FIND US HEREWebsite: https://ifdgroup.com.au/ Facebook Group: https://www.facebook.com/groups/investingfordoctors Facebook Page: https://www.facebook.com/investingfordoctors -----DISCLAIMERThe information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation. 

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• If I Wanted to Invest in Game-Changing Health Tech, This Is What I’d Do | Ep. 50

  Join 28,000+ doctors and dentists in the 'Investing for Doctors' Facebook group: https://facebook.com/groups/investingfordoctors -----In this episode, we’re joined by Dina Tikova, Senior Manager of Startups at UNSW Founders and the driving force behind the Health 10x Accelerator, to unpack how doctors can turn breakthrough medical innovation into real-world wealth and impact, without leaving medicine.With over a decade of experience helping medical founders commercialise health tech, Dina reveals what’s actually working in 2025 to bridge the gap between hospitals, universities, and high-growth startups. She explains how the Health 10x program backs ventures tackling the toughest global health challenges, the ones that need regulation, clinical trials, and funding that traditional investors usually avoid.Together, we explore why Australia has lagged behind the US in translating world-class research into commercial success, what’s finally shifting, and how doctors can play a key role as founders, advisors, or investors. Dina also breaks down how universities are changing the rules, creating new pathways for clinicians to engage with innovation while keeping their medical careers intact.If you’ve ever seen a life-changing idea get stuck in the system and thought, “Someone should do something about that,” this episode will show you how to be that someone, by investing in the future of healthcare innovation.-----TIME STAMPS:00:00 Intro/Hook02:09 Dina's Background03:01 How Dina Titkov ended up in Australia07:00 Health 10x Accelerator Program at UNSW Founder08:38 Types of Companies 10x Accelerator Program Helps10:04 Challenges and Opportunities in University Commercialisation12:30 What can we do better in Australia22:48 Early Career Academic Fellowship Programme24:42 Improving University Spin-Out Processes32:07 Clinician-Led Innovation and Health Innovation Precincts38:40 Engaging Clinicians in Health Innovation43:38 Conclusion/Outro-----SHOW NOTES LINKShttps://ifdgroup.com.au/ https://doctorbi.com.au/ https://au.linkedin.com/in/mian-bihttps://www.linkedin.com/in/dinatitkova/https://unswfounders.com/----- LISTEN TO THE PODCAST Spotify: https://open.spotify.com/show/07DS5AxlbgmkuvP6zQGgtN Apple Podcasts: https://podcasts.apple.com/au/podcast/investing-for-doctors-podcast/id1775535608 Amazon Music: https://music.amazon.com/podcasts/b9de46bc-e29d-4402-9e9e-959a3a5dc8da/investing-for-doctors-podcast ----- FIND US HERE Website: https://ifdgroup.com.au/ Facebook Group: https://www.facebook.com/groups/investingfordoctors Facebook Page: https://www.facebook.com/investingfordoctors ----- DISCLAIMER The information provided in this podcast is for general purposes only and should not be cons

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• The TRUTH About How Insurance Really Works (and Why Most Investors Get It Wrong) | Ep. 49

  Join 28,000+ doctors and dentists in the 'Investing for Doctors' Facebook group: https://facebook.com/groups/investingfordoctors -----In this episode of Investing for Doctors, Dr Bi Mian is joined by general insurance broker Lisa Hiscock, whose global career spans reinsurance and complex risk underwriting with companies like Lloyd’s of London and AXA. Together, they unpack one of the most overlooked parts of wealth building, how to protect what you’ve already built.Lisa explains what insurance really is, not just a policy, but a promise to restore you when things go wrong. From how premiums are priced to why reinsurance exists, she breaks down how insurers think about risk, and why climate change, floods, and bushfires are reshaping what’s even insurable. You’ll also hear how underinsurance happens, the traps investors fall into when they renovate or forget to update policies, and why liability cover matters more than most people realise.For doctors growing wealth outside of medicine, this conversation is your reminder that insurance isn’t a cost, it’s a strategy for risk management. Whether you own clinics, investment properties, or commercial assets, understanding how to structure the right protection can mean the difference between recovering and starting over when disaster strikes.-----TIME STAMPS:00:00 Intro/Hook02:11 Lisa Hiscock's Background and Career in Insurance03:55 Lloyd's of London/Understanding Insurance and Reinsurance05:40 General Insurance Brokerage and Its Scope07:46 How Insurance works16:39 Property Insurance and Its Components18:28 Owner-occupier Insurance26:27 Landlord Insurance and Strata Responsibilities30:29 Aggregation of Insurance Risks and Government Involvement40:36 Technological Advancements in Risk Assessment44:07 Services Provided by Insurance Brokers46:17 Conclusion/Outro-----SHOW NOTES LINKShttps://ifdgroup.com.au/ https://doctorbi.com.au/ https://au.linkedin.com/in/mian-bihttps://www.linkedin.com/in/lisa-hiscock-7308a259/----- LISTEN TO THE PODCAST Spotify: https://open.spotify.com/show/07DS5AxlbgmkuvP6zQGgtN Apple Podcasts: https://podcasts.apple.com/au/podcast/investing-for-doctors-podcast/id1775535608 Amazon Music: https://music.amazon.com/podcasts/b9de46bc-e29d-4402-9e9e-959a3a5dc8da/investing-for-doctors-podcast ----- FIND US HERE Website: https://ifdgroup.com.au/ Facebook Group: https://www.facebook.com/groups/investingfordoctors Facebook Page: https://www.facebook.com/investingfordoctors ----- DISCLAIMER The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation. 

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• The Untapped $10 Trillion Market No One’s Funding (And Why Doctors Should Care) | Ep. 48

  Join 28,000+ doctors and dentists in the 'Investing for Doctors' Facebook group: https://facebook.com/groups/investingfordoctors -----In this episode of Investing for Doctors, Dr Bi Mian sits down with venture capitalist Samar Mcheileh, Managing Partner at Scale Investors, to explore one of the biggest blind spots in the investing world, why venture capital is missing half the market.Samar reveals how female-led startups receive less than 4% of global funding despite consistently outperforming, and why this gap represents a $10 trillion opportunity hiding in plain sight. She explains how Scale’s new fund is backing women founders in healthcare, disability, climate, and the care economy, turning lived experience into high-impact, high-return innovation.For doctors, this episode opens a new lens on investing. It’s about using your capital to fund the very problems you see on the frontlines, diversifying beyond property or shares, and supporting ideas that create both financial and social returns.If you’ve ever wondered how venture capital really works, or how doctors can take part in the next wave of innovation, this conversation will expand your definition of what smart investing looks like.-----TIME STAMPS:00:00 Hook/Intro02:09 Introduction to Samara Mcheileh and Female-Focused Fund02:48 Samar's Journey as Medical Angel06:27 What does investing mean for Samar10:10 Journey into Venture Capital and Gender Dynamics16:56 Economic Opportunity and Market Inefficiencies28:02 Fund Structure and Investor Support36:22 Conclusion/Outro-----SHOW NOTES LINKShttps://ifdgroup.com.au/ https://doctorbi.com.au/ https://au.linkedin.com/in/mian-bihttps://www.linkedin.com/in/samarmcheileh/https://scaleinvestors.com.au/https://www.instagram.com/scaleinvestors/----- LISTEN TO THE PODCAST Spotify: https://open.spotify.com/show/07DS5AxlbgmkuvP6zQGgtN Apple Podcasts: https://podcasts.apple.com/au/podcast/investing-for-doctors-podcast/id1775535608 Amazon Music: https://music.amazon.com/podcasts/b9de46bc-e29d-4402-9e9e-959a3a5dc8da/investing-for-doctors-podcast ----- FIND US HERE Website: https://ifdgroup.com.au/ Facebook Group: https://www.facebook.com/groups/investingfordoctors Facebook Page: https://www.facebook.com/investingfordoctors ----- DISCLAIMER The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation. 

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• Why Doctors Who Ignore Personal Branding Lose Trust & Referrals | Ep. 47

  Join 28,000+ doctors and dentists in the 'Investing for Doctors' Facebook group: https://facebook.com/groups/investingfordoctors -----In this episode of Investing for Doctors, marketing strategist Kan Huang joins Dr Bi Mian to explore why personal branding isn’t just for influencers. It’s about reputation, trust, and the opportunities you might not even realise you’re missing.Kan explains why your online presence now matters as much as your clinical one, and how simple steps like using LinkedIn as your virtual CV or making sure your Google profile is accurate can go a long way in building trust at scale. He also introduces a simple framework for understanding how people come to know, like, and trust you.If you’ve ever wondered whether personal branding really matters in medicine, this episode will change your perspective. It’s a conversation about protecting your reputation, future-proofing your career, and making it easier for the right patients, peers, and opportunities to find you.-----TIME STAMPS:00:00 Intro/Hook02:56 Kan’s background03:49 Reasons to build your personal brand and grow your reputation08:11 What drives referral behaviour: the know–like–trust factor12:09 The impact of your name on building a personal brand19:46 Building your reputation26:58 Claiming your personal brand29:37 The power of personal branding for doctors38:32 Actionable steps to build your personal brand45:42 Building your offline reputation50:58 Conclusion / Outro-----SHOW NOTES LINKShttps://ifdgroup.com.au/ https://doctorbi.com.au/ https://au.linkedin.com/in/mian-bihttps://tinyurl.com/linkedin-kan-huanghttps://www.instagram.com/socialwave.au/http://www.socialwave.au/-----LISTEN TO THE PODCASTSpotify: https://open.spotify.com/show/07DS5AxlbgmkuvP6zQGgtN Apple Podcasts: https://podcasts.apple.com/au/podcast/investing-for-doctors-podcast/id1775535608 Amazon Music: https://music.amazon.com/podcasts/b9de46bc-e29d-4402-9e9e-959a3a5dc8da/investing-for-doctors-podcast -----FIND US HEREWebsite: https://ifdgroup.com.au/ Facebook Group: https://www.facebook.com/groups/investingfordoctors Facebook Page: https://www.facebook.com/investingfordoctors -----DISCLAIMERThe information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation. 

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