Jess Kirkman, the Global Head of Creative at Mattel, has made a career out of keeping some of the world’s biggest brands connected to culture. First at Taco Bell, now leading creative for icons like Barbie, Hot Wheels, and UNO. But her approach to brand building isn’t just about product launches and polished campaigns. It’s rooted in something much deeper: play.
In this episode of Lost In Found, Jess joins Catch+Release ECD Tom Christmann to talk about why keeping creativity human is more important than ever and how Jess thinks her most important job is to help the human teams she works with to find their spark in an age of infinite content.
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LOST IN FOUND: Episode 18 - Edward Cotton
In this episode, we explore how photography can transform strategic thinking and why capturing real-life moments leads to richer, more authentic storytelling. Edward Cotton challenges the traditional approach to strategy, where research is often reduced to spreadsheets and data points, by introducing photography as a form of emotional data. He believes that by using visuals to tell stories, strategists can present richer, more authentic insights that connect deeply with both clients and audiences.
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LOST IN FOUND: Episode 17 - Abigail Posner
- Harnessing Creativity and Culture in the Digital Age -
In the latest episode of Lost In Found, we had the pleasure of speaking with Abigail Posner, Director of Creative Works at Google. Known for her ability to seamlessly blend the art of creativity with the precision of data, Abigail brings a unique perspective to the challenges and opportunities facing marketers today. Throughout her conversation with our own Tom Christmann, Abigail shared deep insights on the enduring power of creativity, the importance of cultural understanding, and the transformative role of technology in modern marketing.
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LOST IN FOUND: Episode 16 - Mike Churchill
The Unsung Heroes of Content Production: A Day in the Life of a Content Producer
In the world of consumer packaged goods (CPG), where kitchen table brands are built through compelling stories and creative content, producers are the unsung heroes who bring it all to life. In our latest episode of Lost In Found, we go behind the scenes with Mike Churchill, Executive Producer at General Mills, to explore what it takes to produce high-quality content for some of the world’s most recognizable brands.
Mike’s journey through broadcast television, live events, and now content production at General Mills, has equipped him with a unique perspective on the industry. But it’s not just about technical skills—it’s about leadership, collaboration, and the ability to keep calm when the pressure is on. For Mike, and many like him, production is more than just a job; it’s a passion fueled by creativity, camaraderie, and the thrill of making something that resonates with millions of people.
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LOST IN FOUND: Episode 15 - Robert Pascale
Unlocking the Potential of Existing Content: This episode of Lost In Found features a guest who embodies the spirit of creativity and innovation in content creation: Robert Pascale.
Learn about Robert’s incredible journey as a filmmaker and how he has helped countless creators bring their stories to life. From his time managing photographers for big stock footage companies to his new role helping TikTok influencers maximize their opportunities, Robert has always been bullish on creator content. So of course, Tom was excited to sit down with him and learn more about what makes this “Creator Whisperer” tick.
Billions of pieces of content. One podcast that helps you make sense of it all. Strategy, creativity, and licensing. 2025 Webby Award Winner.
Hosted by Tom Christmann and Co-Produced with Ky Meyer.
Get lost in the licensable universe of found content.
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