6 AI Marketing Strategies To 3x Conversion in 2025
Want Kieran's AI Marketing Playbook for 2025? Get it here: https://clickhubspot.com/wcf
Ep. 349
By 2027, will 95% of all B2B buyer journeys start on an LLM?
Kipp and Kieran dive into the essential AI-powered marketing playbook for building a modern marketing plan from scratch in today’s rapidly changing landscape. Learn more on how to win in AI search and boost your share of voice, why mastering short-form content is the new superpower for marketers, and how intent data and micro-audience campaigns can drive greater results than ever before.
Mentions
ChatGPT https://chatgpt.com/
Claude https://claude.ai/
Canva https://www.canva.com/
XFunnel https://www.xfunnel.ai/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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35:59
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35:59
How to Turn Claude Into a 6 Person Marketing Team (AI Demo)
Want our 6 AI-engineered prompts to turn Claude into your own data analyst? Get it here: https://clickhubspot.com/vwr
Ep. 348
What if you could build an entire year-long content strategy in just one AI prompt?
Kipp dives into the brand new HubSpot and Claude AI integration that's set to revolutionize how marketers work. Learn more on building your ideal customer profiles and personalized content calendars, running instant marketing attribution and ROI analysis, and developing lead nurturing and account-based marketing campaigns—all directly inside Claude and HubSpot.
Mentions
Claude https://claude.ai/
HubSpot https://www.hubspot.com/company-news/hubspot-connector-claude
Anthropic https://www.anthropic.com/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
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23:37
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23:37
Perplexity Comet: Testing the NEW AI Web Browser
Want more AI tools that will automate your work like this? Get a list of 40+ tools here: https://clickhubspot.com/mcb
Ep. 347
Is this AI browser really good enough to be your default?
Kipp dives into a hands-on unboxing of Perplexity’s new Comet browser to find out if the hype lives up to the reality, and whether AI-native browsing can truly supercharge your marketing and business workflow. Learn more about unlocking the potential of AI-powered web browsing, top marketing use cases, and productivity hacks you can implement right now.
Mentions
Perplexity Comet https://comet.perplexity.ai/
Ramp https://ramp.com/intelligence
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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19:51
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19:51
The New ChatGPT Agent Promised to Save Me Hours - Did It?
Want 22 ChatGPT Agents you can launch in 5 minutes? Get the prompts here: https://clickhubspot.com/akv
Ep. 346
Is ChatGPT agent actually a game changer for marketers, or just more overhyped AI?
Kieran dives into whether ChatGPT agent can truly automate complex marketing and growth tasks, or if specialized AI tools still reign supreme. Learn more on how the new agent stacks up against human marketers, where it shines and struggles in competitive research and crafting presentations, and what the future of managing fleets of AI agents means for your productivity.
Mentions
ChatGPT agent https://openai.com/index/introducing-chatgpt-agent/
Perplexity https://www.perplexity.ai/
Genspark https://www.genspark.ai/
Replit https://replit.com/
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
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22:05
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22:05
How to Vibe Code Tools That Actually Grow Your Business
Want our 10 Vibe Code Prompts? Get it here: https://clickhubspot.com/aeh
Ep. 345
Is “vibe coding” the most addictive and important new skill for marketers in 2025?
Kieran dives into how any marketer can quickly build lightweight tools and apps using AI and no-code platforms like ChatGPT, Perplexity Labs, and Replit. Learn more on defining your ICP (ideal customer profile) in record time, generating powerful code-powered lead magnets, and why building product demos and interactive experiences is now the ultimate way to attract and convert your audience.
Mentions
ChatGPT https://chatgpt.com/
Perplexity https://www.perplexity.ai/
Replit https://replit.com/
Lovable https://lovable.dev/
Jason Lemkin https://x.com/jasonlk
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research
Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
Twitter: https://twitter.com/matgpod
TikTok: https://www.tiktok.com/@matgpod
Join our community https://landing.connect.com/matg
Thank you for tuning into Marketing Against The Grain!
Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.