Marketing The Invisible

Why you've got to check out this episode:Discover why consistency in 10 key topics builds recognition and creates an unforgettable brand.Learn why most businesses are “hiding in plain sight” despite posting on social media.Understand the power of authenticity and confidence in stepping into your expertise.Resources / Links:Visit jemimahashleigh.com for resources on visibility, personal branding, PR, awards, media authority, and how to get known and remembered.Summary:Feel like you’re the best-kept secret in your industry? Award-winning visibility strategist Jemimah Ashleigh knows that frustration — watching less capable competitors get all the attention while you’re left wondering why no one notices your expertise.In this episode, Jemimah reveals why most service-based entrepreneurs struggle with visibility: they have a logo and sporadic social posts, but no strategic positioning or thought leadership. Your audience doesn’t just need to see you — they need to remember you. Jemimah shares her proven approach for transforming forgettable brands into unforgettable authorities through PR, awards, and strategic positioning.Check out these episode highlights:01:51 - Jemimah's backstory: An award-winning visibility strategist helping entrepreneurs and business owners who feel like the best-kept secret in their industry.02:25 - Jemimah's ideal clients: Service-based entrepreneurs and business owners who are good at what they do but feel invisible in a crowded marketplace.03:16 - The problem she solves: Increasing visibility for service-based entrepreneurs who are skilled but struggle to be recognized and convert leads.04:23 - Typical symptoms before engagement: Clients often feel stuck in the scroll of social media, seeing competitors gain visibility while they remain unnoticed.05:36 - Common mistakes made by clients: Relying solely on logos and branding without effective communication, and waiting for opportunities instead of actively pursuing them.07:39 - Jemimah's Valuable Free Action [VFA]: Write down 10 things you want to be known for and consistently communicate those in every post and pitch.08:36 - Her Valuable Free Resource [VFR]: Visit jemimahashleigh.com for resources on visibility, personal branding, PR, and awards.09:24- Q: What immediately makes a brand unforgettable? A: Authenticity and consistent belief in what you do are key to being unforgettable.Tweetable Takeaways from this episode:“Consistency always builds recognition, and recognition builds a brand that people can’t ignore.” - Jemimah Ashleigh

Why you've got to check out this episode:Discover how to shift from transactional selling to personalized, customer-centric conversations.Learn the importance of combining AI tools with human interaction for effective sales strategies.Understand the common mistakes sales leaders make and how to avoid them.Resources / Links:Visit Growth Genie for actionable sales tips and resources on improving sales conversations.Summary: Feeling like your sales team is stuck in a rut? Michael Hansen, CEO of Growth Genie, shares insights on how to elevate B2B sales conversations beyond the typical transactional approach. In this episode, Michael discusses the importance of understanding your ideal customer and crafting messages that resonate with their needs. He emphasizes the need for salespeople to move away from generic pitches and instead focus on storytelling and personalized outreach. Check out these episode highlights:01:51 - Michael's backstory: CEO of Growth Genie, helping B2B sales teams improve their conversations.02:25 - Ideal clients: Sales leaders, marketing leaders, and CEOs of smaller B2B companies.03:16 - The problem he solves: Moving salespeople away from transactional selling to more engaging, customized messaging.04:23 - Typical symptoms before engagement: Sales teams often struggle with generic messaging that fails to connect with prospects.05:36 - Common mistakes made by clients: Focusing too much on product features rather than customer pain points.07:39 - Michael's Valuable Free Action [VFA]: Encourage salespeople to prepare customer stories to share during calls.08:36 - His Valuable Free Resource [VFR]: Sign up for the Growth Genie newsletter for weekly actionable sales tips.09:24 - The one question Tom should have asked: How are people using AI in the wrong way? Michael's answer: Use AI for research, but don’t let it replace genuine human interaction.Tweetable Takeaways from this episode:“Salespeople need to flip their psychology and focus on the buyer, not just themselves.” - Michael Hansen

Why you've got to check out this episode:Discover the "10 to 1 rule" for structuring powerful presentations that audiences remember.Learn why nerves aren't the real problem—lack of structure and too much information are.Understand why introverts often make more impactful speakers than extroverts.Resources / Links:Get Michael's free weekly storytelling insights at 52storyinsights.com - 5-minute audio lessons with transcripts.Summary:Ever feel like your presentations are an information dump that leaves audiences confused? Former financial planner turned speaking coach Michael Davis knows that feeling—his boss once told him "you're a lousy speaker, you suck." Now he helps executives, CEOs, and entrepreneurs transform fear into influential presentations.In this episode, Michael reveals why most presentations fail: too much information and no compelling structure. Your audience doesn't need more data—they need your unique interpretation and experience. He shares his proven framework for creating talks that hook people from the start and compel them to lean forward, not reach for their phones.Check out these episode highlights:01:45 - Michael's backstory: From terrified speaker to speaking coach after a humiliating childhood experience and harsh feedback from his boss.02:25 - When nerves become a problem: It's not about being nervous—it's when fear paralyzes you and prevents coherent communication.03:21 - Michael's ideal clients: Coachable business executives, CEOs, and entrepreneurs willing to invest time and step outside their comfort zone.04:20 - The biggest presentation mistake: Information dumping instead of sharing interpretation and experience—something AI can't replicate.04:50 - The second biggest mistake: No structure to hook audiences and keep them engaged throughout.05:30 - Michael's Valuable Free Action [VFA]: The "10 to 1 rule"—for every 10 minutes of speaking time, have one support point (maximum of 3 points for deeper impact).06:20 - His Valuable Free Resource [VFR]: Weekly 5-minute storytelling insights at 52storyinsights.com.06:50 - The one question Tom should have asked: Who makes better speakers, introverts or extroverts? Michael's answer: Introverts tend to be more impactful.Tweetable Takeaways from this episode:"For every 10 minutes of speaking time, have one support point. Three is max because you can go deeper into the three." — Michael Davis

Why you've got to check out this episode:Discover why posting on social media isn't enough to attract clients and what actually works.Learn the formula for sales success: offers made minus "no's" received equals sales.Understand how to turn your certification into a thriving business with timeless marketing skills.Resources / Links:Get Hailey's free "4 Steps to Client Attraction Without Social Media Overwhelm" cheat sheet and class at haileyrowe.com/client-attraction.Summary:Tired of posting on social media and hearing crickets? Marketing and sales coach Hailey Rowe reveals why health coaches, life coaches, and service providers struggle to turn their certifications into thriving businesses. The problem isn't your skills or qualifications - it's that you're stuck in busy work instead of making actual offers.In this episode, Hailey shares her proven approach to client attraction that doesn't rely on algorithms or social media overwhelm. She explains how to implement referral programs, make meaningful connections, and most importantly, stop looking for shortcuts and start taking consistent action.Check out these episode highlights:01:30 - Hailey's ideal clients: Health coaches, life coaches, mindset coaches, and online service providers who want to book more clients but are overwhelmed with where to start02:15 - The problem Hailey solves: Teaching timeless marketing and sales skills to turn certifications into actual careers for people who've never started a business before03:00 - Symptoms that signal you need help: Posting without knowing what to say, getting no responses, obsessing over perfectionist details like websites before taking action03:45 - Common mistakes her clients made: Buying more certifications instead of learning business skills, investing in websites without knowing how to drive traffic, staying stuck in busy work04:30 - Hailey's Valuable Free Action [VFA]: Track how many offers you're making (both free and paid) and start a referral program with past clients who loved working with you.05:45 - Her Valuable Free Resource [VFR]: Free "4 Steps to Client Attraction Without Social Media Overwhelm" cheat sheet and class at haileyrowe.com/client-attraction.06:30 - The one question Tom should have asked: What's the best shortcut to get clients? Hailey's answer: Stop looking for shortcuts and actually do something consistently.Tweetable Takeaways from this Episode:"Stop looking for shortcuts and actually do something. Stick with it. Refine it until it works."- Hailey Rowe

Why you've got to check out this episode:Discover how to become "the best, the only, and the most expensive" in your category.Learn why founders need to reinvent themselves after exits and how to stay relevant.Understand how AI can help you prototype software platforms and solutions in hours, not months.Resources / Links:Get Mike's free book "AI Accelerator" (audiobook + ebook) at aiaccelerator.com/free.Summary:Feeling stuck at a plateau despite past success? 19-time bestselling author and serial entrepreneur Mike Koenigs reveals how AI can supercharge your next act. From speaking at NASA about AI solutions for Mars missions to helping founders create "category of one" brands, Mike shares his proven framework for using AI to reinvent yourself and multiply your impact.In this episode, Mike explains how the combination of AI, lead generation optimization, and team enhancement can help frustrated founders break through invisible barriers and access better customers willing to pay premium prices.Check out these episode highlights:02:07 - Mike's ideal clients: Founders who've sold companies and need reinvention, frustrated business owners being outcompeted, and those seeking to build strong founder brands.03:10 - The problem Mike solves: Helping founders stay relevant and consistently move downstream instead of struggling upstream for attention.04:52 - Symptoms that signal you need AI acceleration: Hitting plateaus, losing momentum, feeling misunderstood, and needing "a lift in your sails".06:36 - Common AI mistakes: Giving up your agency to ask "how" instead of stating intent and desired outcomes, plus not running multiple AI solutions simultaneously.07:38 - His Valuable Free Resource [VFR]: Free "AI Accelerator" book and masterclass replay with latest tools at aiaccelerator.com/free and aiaccelerator.com/replay.08:31 - The one question Tom should have asked: What's been your most exciting speaking engagement? Mike's answer reveals his NASA presentation on using AI to solve space exploration challenges.Tweetable Takeaways from this Episode:"Start five different AIs simultaneously trying to solve the same problem and pick the best one."- Mike Koenigs