REACH - A Podcast for Executive Assistants

Happy Administrative Professionals Week! As promised, we have double the content for you this week. On today’s episode of REACH, we’re joined by Nicky Christmas, Founder of EA Campus and a globally recognized voice in the executive support space. Nicky has built her career around elevating the role of the Executive Assistant, helping assistants move beyond task execution and into true strategic partnership. Through EA Campus, she’s worked with thousands of EAs around the world, equipping them with the mindset, frameworks, and confidence to operate at a higher level.
 

What makes Nicky’s perspective especially valuable is her focus on the realities of the role that aren’t always formally taught. The nuance, the judgment calls, and the moments where there is no clear right answer. In this episode, we explore what it really means to operate in the gray. How to make decisions without a playbook, build trust with your executive, and confidently step into a more strategic, operator mindset.

It’s not too late to join Nicky in person or remotely. The EA Campus Conference is running this week, April 22–24, 2026, at ISH Venues in London and online. Find out more and register here: https://theeacampus.com/conference/ 

You can also learn more about Nicky and access her resources at https://theeacampus.com/

Happy Administrative Professionals Week! On today’s episode of REACH, we’re joined by Monique Helstrom, former Executive Assistant, Producer, and “Chief of” to Simon Sinek, author of Start with Why. Often described as the “HOW Girl to the WHY Guy,” Monique spent nearly a decade helping build and scale one of the most influential leadership brands in the world, giving her a front-row seat to high-level leadership, communication, and partnership.

Now a keynote speaker and coach, Monique shares practical guidance for Executive Assistants on leading up, communicating with clarity, and stepping into their roles with confidence. We also explore how EAs can embrace AI as a powerful tool to stay relevant and enhance their impact. This episode is packed with actionable insights on communication, connection, and evolving as a strategic partner in today’s workplace.

Resources & Offers:

Podcast Listener Offer
Get $100 off The AI-Powered Assistant course. Learn how to think with AI so you can produce stronger work, faster, and position yourself as a strategic partner.
https://www.moniquehelstrom.com/ai-powered-assistant
Use code: reachpodcast

April Coaching Offer
Special Administrative Professionals Month pricing on coaching sessions focused on confidence, communication, career direction, and strategic partnership skills.
Book a Discovery Call: https://api.leadconnectorhq.com/widget/bookings/discoverycallwithmonique

Double Course Bundle (April Only)
Get The AI-Powered Assistant and Introduction to Effective Communication together to build both technical skills and communication clarity.
Explore the bundle: https://moniquehelstrom.thinkific.com/bundles/administrative-professionals-month-2026

About Monique
Monique Helstrom is a recruiter, coach, and speaker specializing in the executive–assistant partnership. A former Executive Assistant to Simon Sinek, she now helps executives hire and work effectively with high-level assistants and supports assistants in building strategic, future-proof careers.

Website: www.MoniqueHelstrom.com
Instagram: https://www.instagram.com/moniquejhelstrom/
LinkedIn: https://www.linkedin.com/in/moniquehelstrom/
YouTube: https://www.youtube.com/channel/UCrz2UEjZterB-2AdKZuAYxQ
Facebook: https://www.facebook.com/MoniqueJHelstrom

In this episode of REACH, we’re joined by Julia Menez, founder of GeoBreeze Travel and host of the GeoBreeze Travel Podcast. Julia is a travel strategist and points expert who has built a loyal following by helping professionals maximize credit card points, airline miles, and loyalty programs to unlock elevated travel experiences.

For Executive Assistants and Personal Assistants, travel planning is a critical part of the role. Julia shares how assistants can take a more strategic approach to booking travel, using points and rewards programs to maximize budgets, unlock upgrades, and create seamless, high-quality experiences for their executives.

Whether you’re managing frequent business travel or looking to level up your approach to planning, this conversation offers practical insights on how to turn travel logistics into a true value-add. You can learn more about her offerings at: https://geobreezetravel.com/

In this episode of REACH, we’re joined by powerhouse Executive Assistant Kim Owens, whose career spans more than a decade supporting top leaders across media, sports, and tech. From Viacom and the NFL Network to her most recent role as Lead Senior Executive Assistant to the CEO, Founder, and Board Member at GoPro, Kim has been at the center of major growth, cultural evolution, and global expansion.

Known for her unshakeable calm, trusted judgment, and innate ability to connect people across every corner of an organization, Kim exemplifies how EAs serve as both the glue and the engine behind their executives and teams. She has built a reputation for cultivating strong cross-functional partnerships, advocating for herself and others, and navigating change with clarity and confidence.

Whether you’re looking to strengthen your presence as an EA, navigate high-pressure environments with more steadiness, or deepen your influence across the business, Kim’s career offers a masterclass in resilience, strategic partnership, and leading with clarity in moments of change.

Supporting a living legend in the food world comes with unique challenges and extraordinary rewards. As Executive Assistant to René Redzepi, the visionary Danish chef and co-owner of Noma, the three Michelin-star restaurant repeatedly named the best in the world, Matthew McGuigan has a front-row seat to one of the most influential culinary minds of our time.

Originally from Sydney, Matthew’s path to Noma is anything but ordinary. A professionally trained musician turned entrepreneur, he built his own EA and virtual assistant business in Berlin before finding his rhythm in the fast-paced world of fine dining. His artistic discipline and creativity now help him navigate the intricate choreography behind one of the most celebrated restaurants on the planet.

In this episode, we talk about what it means to support one of the world’s greatest food innovators, the power of food to connect people and cultures, and the massive logistical feat of moving an entire restaurant, staff, families, and ingredients for Noma’s legendary global pop-ups.