Sherman Mohr has been navigating pivots his entire career — and he's gotten very good at it. In this episode, Forrest sits down with the co-founder and COO of Shared Spirits (sharedspirits.com), a mobile app that lets you buy, share, and redeem wine, beer, and cocktails directly through participating restaurants.
Sherman's road to the wine world wound through the mortgage industry, a move to Nashville in 1990, and eventually a leap into marketing and technology. Shared Spirits was born in the mid-2010s — a concept, Sherman admits, that was ahead of its time. When COVID hit and restaurants went dark, he didn't wait it out. He launched Liquid Ellipse Marketing, a promotional agency placing brand ambassadors in retail wine and spirits stores — and built it into a company that ran 1,700 events in a single year.
Now with Shared Spirits relaunched and growing, Sherman is also channeling his experience into Over50Pros, a new venture serving professionals over 50 navigating career transitions.
Key takeaways from this episode:
The Shared Spirits app is essentially Venmo for cocktails — integrated directly with a restaurant's beverage program
Retail wine stores were deemed essential during COVID, which opened the door for the promo agency pivot
Despite headlines about the wine industry's challenges, Sherman sees strong consumer demand on the ground
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