Whether you're looking for inspiration for your art or understand how to profit from it, you've come to the right place. You’ll learn the practical strategies y...
This episode explores the interconnectedness of art with world events, cultural shifts, and societal trends. It examines how art responds to and reflects these influences, focusing on the 20th and 21st centuries. The episode also predicts 5 major art trends for 2025 and beyond, emphasizing the importance of artists being "in conversation" with the world around them to create relevant and resonant work. In this episode, you’ll discover: Explore ways to create immersive experiences that engage audiences. Discover the importance of sustainability and eco-conscious themes in art Learn about the power of nostalgia in art and design For full show notes, go to schulmanart.com/332 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
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BONUS: Art Marketing Messaging Makeover ft. Danielle Weil
This week I'm joined by my good friend and copywriting expert, Danielle Weil! She's written some of my most successful marketing campaigns and now she's here to help you with your art marketing messaging. We'll be talking about why good messaging is so important, especially in an AI-driven world where it's easy to sound like a robot. This episode is packed with helpful advice, so get ready to take some notes! In this episode, you’ll discover: Discover the 3 key elements of successful marketing messaging: desire, trust, and urgency. Learn how to tap into your audience's pre-existing desires and build trust with them. Explore ways to create authentic urgency and scarcity in your marketing materials. To get Danielle’s bundle, go to SchulmanArt.com/MESSAGE 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
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39:13
331: Where to Find Your Audience in 2025 ft. Felicia Pagesh and Jen Lehner
If you’ve been struggling trying to find the right people for you, you’re not alone. I’m joined by marketing mavens Jen Lehner and Felicia Pagesh and we’re here to talk about the two main customer markets with you getting to decide which one you want to attract. It’s all about publicity, email marketing, and finding the strategies that feel good to you! In this episode, you'll… Learn how to build your audience even if you’re an introvert or don’t use TikTok Explore two main market demographics: Gen Z and younger, and Gen Y and older – and how you can target your ideal audience effectively Discover tips and tricks in starting and creating your podcast For full show notes, go to schulmanart.com/331 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
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38:53
330: What's Wrong With Your Art?
I get it—a lack of sales or recognition can make anyone wonder if their art just isn’t good enough. But what if the problem lies elsewhere? Join me in this episode as I break down the hidden factors that could be blocking your path to success. In this episode, you’ll discover: Uncover small changes to your presentation that could have a big impact Discover why constantly switching styles or mediums can confuse potential collectors and hold you back from sales Explore the importance of focusing on a specific theme or genre to stand out For full show notes, go to schulmanart.com/330 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
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329: Play Your Greatest Hits
If you’re struggling with ways to market your art, consistency is key. Today, you’ll learn how to reframe your best messages without being boring. There’s no harm in repeating your winning ideas. Plus, get inspired by my incubator members’ latest wins! In this episode, you’ll discover: Learn how repetition in marketing can build trust with your audience Discover why consistency is key to making your marketing messages stick Explore how to reframe the same message to engage different facets of your audience For full show notes, go to schulmanart.com/329 📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!
Whether you're looking for inspiration for your art or understand how to profit from it, you've come to the right place. You’ll learn the practical strategies you need to learn to sell your art plus develop a confident mindset in order to succeed. Not only is profiting from your passion possible but it’s also common. We dive into topics such as social media marketing, selling art online as well as shifting your mindset to banish your inner critic and overcome impostor syndrome and beat starving artist syndrome to the curb. Professional artist Miriam Schulman of Schulmanart.com speaks to top marketing experts like Amy Porterfield, Gretchen Rubin, Suzy Ashworth, and leaders in the art space such as Ashley Longshore, Lilla Rogers, Lisa Congdon, and Austin Kleon.