Expected Goals

Welcome to the second edition of our fortnightly podcast dedicated exclusively to answering YOUR questions!

This week Matt is joined by Adrian Jacob to tackle what league you’d ideally play in if you’re one of the best players in the world; whether enough gameweeks have now passed for the WSL to be worried about attendances; and how Brazilian football can get out of mindset of hosting women’s games behind closed doors.

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Expected Goals is an Unofficial Partner production.

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Matt is joined this week by Adrian Jacob, Head of Football at World Sevens and former Chairman and Executive Manager at Chelsea Women.

And on the agenda is investment and the global calendar.

Given there’s been several majority acquisitions made into women’s football clubs attached to men’s teams in the last month, what’s the best working structures for the men’s and women’s teams to operate in perfect harmony?

And with another competition - the Women’s Champions Cup - confirmed for London at the start of next year, how do we know when we have reached peak women’s football in the global calendar?

The article Matt references about decoupling women's team's can be read here

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Expected Goals is an Unofficial Partner production.

Get in touch by emailing [email protected]
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Welcome to our new fortnightly podcast dedicated exclusively to answering YOUR questions!

This week Matt is joined by Charlotte Thomson tackling whether drinking alcohol in your seat is having any tangible impact; yes or no to betting sponsors in women’s football; and the commercial publishing mechanics for dedicated women’s sport media platforms.

If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable.

Expected Goals is an Unofficial Partner production.

Get in touch by emailing [email protected]
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Today's episode of Expected Goals is the first of a new era for the podcast as Matt is joined by the first of his set of new rotating co-hosts.

And it is Charlotte Thomson - a fountain of knowledge in brand positioning, sponsorship and fan culture - who is in the (other) hotseat. Most recently Charlotte was Head of Women's Football at COPA90, and she's been on the inside of various football rights-holders and media institutions including The FA and talkSPORT.

And there are two topics on the agenda: are we seeing a Lionesses bump in English football - and if not, why not - and with a number of new brands coming into European top-tier women's football at a federation, league and club level, have rights-holders finally cracked the unbundled sell?

If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable.

Expected Goals is an Unofficial Partner production.

Get in touch by emailing [email protected]
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In this week’s Expected Goals Maggie and Matt give some exciting updates about the future of Expected Goals - which if you’ve been reading the news you might be expecting!

There's also a case study on NWSL expansion franchise Bay FC, and they step outside their bubble for a listener question about what football might learn from the current Women’s Rugby World Cup taking place in England.

If you're enjoying the podcast, please give us a like and a review! It will help us become more discoverable.

Expected Goals is an Unofficial Partner production.

Get in touch by emailing [email protected]
Learn more about your ad choices. Visit podcastchoices.com/adchoices