Humans of Agriculture

Third-generation cattle producer Tom Lahey always knew he wanted to return home to the family farm near Goondiwindi. But after working across Western Australia and travelling through the United States to visit some of the world's leading regenerative ranches, he came back with a different perspective on what the future of Australian grazing could look like.

Rather than chasing quick wins, Tom has focused on building a more resilient business by improving soil health, measuring grazing performance and making better decisions with data. Over the past five years, AgriWebb has become a central part of that journey, helping the family move from relying on notebooks and memory to having real-time information that supports day-to-day management and long-term planning.

In this episode, Tom shares how travel reshaped his thinking, why healthy soil and healthy people go hand in hand, and how technology is helping his family make more confident decisions while creating a stronger future for the next generation.
Key insights from the conversation:
Growing up on a family cattle property near Goondiwindi
How travelling through the US changed his approach to grazing and soil health
Bringing new ideas back into a multi-generational family business
Why AgriWebb became the foundation for better decision-making
Using grazing data to navigate dry seasons with confidence
How technology supports carbon projects and tells the story behind farming practices
The importance of measuring progress instead of relying on memory
Why the future of farming will rely on connected technology and better data
Building a legacy focused on healthy soils, healthy businesses and healthy people

Chapters:
00:00 Introduction to Tom Lahey and his farm journey
00:28 Tom's background and family farm in Wyaga
02:08 Growing up on the family farm and passion for farming
04:56 Adopting a progressive mindset in agriculture
06:53 Experience in Western Australia and genetic improvements
07:35 Trip to the US and insights into regenerative ranching
09:42 Soil health, environment, and profitability
11:30 Implementing grazing techniques post-US trip
13:20 Using AgriWebb for farm management and decision making
17:52 Integrating data and technology in farm operations
20:26 Evolution of farm management tools over five years
22:38 Future plans for technology and farm legacy

John Fargher grew up on a sheep and cattle station in South Australia's Flinders Ranges, where innovation wasn't a buzzword. It was a necessity.

From School of the Air and life on a remote station to practising law in London, John's path looked a long way from building one of agriculture's most recognised technology companies. But a conversation in a London pub changed everything.

Together with fellow co-founders Kevin Baum and Justin Webb, John left his legal career behind to tackle one of agriculture's biggest challenges: helping livestock producers move beyond paper records and make better decisions using data.

More than a decade later, AgriWebb supports producers across Australia, the UK, North America, South America and beyond, helping digitise livestock businesses while connecting farmers more closely with supply chains and the future of food production.

In this episode, John reflects on the journey from startup garage to global ag-tech business, the realities of building a company in one of the world's least digitised industries, and why earning farmers' trust has always mattered more than building software.

The conversation also explores AgriWebb's recent acquisition by URUS, the future of livestock data, and why John believes agriculture still has enormous untapped opportunities for innovation.

Key insights from the conversation:
Growing up on a remote station in the Flinders Ranges
Leaving a legal career in London to co-found AgriWebb
Why agriculture was still running on paper when AgriWebb began
Building a startup before ag tech was an established industry
The lessons from growing a global software business
Expanding into the UK, North America and Brazil
Why digitising agriculture remains one of the industry's biggest opportunities
The role of trust, partnerships and culture in scaling a business
How AI, data and genetics could shape the future of livestock production
What's next for AgriWebb following its acquisition by URUS

Chapters:
00:00 Introduction to AgriWebb and its origins
00:33 John Farger's background and childhood in the Flinders Ranges
01:01 The early days of AgriWebb and its mission
02:24 Recent milestones and the URUS acquisition
06:40 John’s childhood and the influence of farming life
09:39 The start of the AgriWebb story in London
12:00 The founding of AgriWebb in Melbourne
13:40 The state of Australian agtech a decade ago
16:08 The initial problem in livestock digitization
20:51 Pivot from hardware to software focus
23:41 Technological evolution and early challenges
27:55 Business model evolution and market education
30:49 Competitive landscape and category creation
33:11 International expansion and market entry strategies
37:26 Building a global business with a unified culture
41:24 Company culture and employee engagement
45:46 Lessons from market fluctuations and industry challenges
49:00 Managing noise and trends in ag tech
51:46 Future opportunities in agriculture and advice for entrepreneurs
55:33 Vision for the next decade and impact goals
58:57 Connecting farm data to global supply chains
01:03:50 The role of sustainability and corporate responsibility
01:06:01 Reflections on the journey and future outlook

This business spotlight explores how RLF AgTech is turning decades of agricultural research into practical products that help farmers improve productivity and profitability.
Chairman Ben Barlow shares his journey from building and exiting New Edge Microbials to leading RLF AgTech, explaining why commercialisation is often the missing link between great science and widespread adoption. He discusses what attracted him to the business, how RLF has built on more than 20 years of research and field trials, and why the future of Australian agriculture depends on making innovation practical at the farm gate.
This episode explains how RLF AgTech's approach to plant nutrition, biologicals and local manufacturing is helping strengthen farm businesses while positioning Australian innovation for global growth. For anyone interested in ag tech, agricultural productivity or the future of farming, this is a practical and insightful conversation.
RLF AgTech is an Australian agricultural technology company developing plant nutrition and biological solutions that improve crop performance. The business combines decades of research, extensive field trials and local manufacturing to deliver products that integrate into existing farming systems while supporting more productive and resilient agriculture.

Key insights from the conversation:
How RLF AgTech is commercialising decades of agricultural research
Why adoption depends on trust, education and on-farm results
The role of local manufacturing in strengthening Australian agriculture
Why improving farm profitability is the foundation for future ag tech adoption
Ben's outlook on the future of Australian agriculture and agricultural innovation

Chapters:
00:00 Introduction and Ben Barlow's background
01:34 Ben's journey since last conversation
02:30 Focus on plant, animal, and soil health
03:57 Deep science and commercial potential of biologicals
05:55 Involvement with RLF AgTech
07:52 Opportunities in biologicals and crop yields
10:54 Australian agriculture's adoption challenges
14:13 Market opportunities and niche products
17:06 Global markets and export potential
20:02 Local manufacturing and supply chain resilience
23:11 Future of agritech and investment challenges
26:08 Leadership, risk, and strategic growth
30:00 Opportunities and pathways for Australian agriculture
32:50 Skills for the next generation of farmers
33:56 Closing remarks and key takeaways

When Campbell Mauchan moved from Canada to Australia in 2016, agriculture wasn't part of the plan.
He'd been running frozen yoghurt stores back home when his partner accepted a six-month opportunity in Melbourne. Looking for work, he landed an interview with a small ag-tech startup called AgriWebb, despite having no farming background, no sales experience and none of the qualifications listed in the job description.
That decision changed everything.
Nearly a decade later, Campbell has helped grow AgriWebb from a team of fewer than ten people into one of agriculture's leading technology businesses, building his career across Australia, the UK, Europe and North America along the way.
In this episode, Campbell shares what it's been like to grow alongside the business, why curiosity became his greatest strength, and how working with farmers and ranchers around the world has shaped both his career and perspective.
The conversation explores why you don't need to grow up on a farm to build a meaningful career in agriculture, what great leadership looks like inside a fast-growing business, and why trust will always matter more than technology alone.

Key insights from the conversation:
Following an unexpected opportunity into agriculture
Joining AgriWebb in its earliest startup days
Why asking questions became a career advantage
Building a global career by putting your hand up
What farmers across Australia, the UK and North America have in common
The role trust plays in agriculture and ag-tech
Lessons from working in startups across multiple countries
How AI and technology could support better decisions on farm
Why agriculture offers incredible opportunities for people from all backgrounds

Chapters:
00:00 Introduction to Campbell Mauchan and AgriWebb
00:33 Campbell’s journey from Melbourne to Toronto
02:09 Reflecting on a decade of growth at AgriWebb
04:01 Backstory: From frozen yogurt to ag tech
08:51 Why AgriWebb backed Campbell
10:58 The early days of AgriWebb and initial challenges
13:26 Approach to management and decision-making
16:57 The importance of farm visits and farmer engagement
19:56 Solving real problems with technology
22:18 The evolution of farm mapping technology
23:50 Building trust with farmers and ranchers
27:26 Data ownership, privacy, and value for farmers
30:14 Career growth through global opportunities
34:46 Balancing confidence and curiosity in leadership
38:34 The impact of changing locations on career development
42:57 Commonalities among farmers worldwide
45:43 Cultural differences in agriculture and technology adoption
48:19 The future of ag tech and AI advancements
50:56 Closing remarks and advice for aspiring ag tech professionals

Australian agriculture is chasing lower emissions, but what does that actually look like on farm?
In this short episode of Humans of Agriculture, Oli Le Lievre catches up with Richard Heath, CEO of the Zero Net Emissions Agriculture CRC, ahead of the 2026 ZNE Ag CRC Conference in Perth.
Richard shares what has changed since the CRC's inaugural conference, the promising research already emerging around productivity and emissions, and why there is no single silver bullet. They also unpack this year's conference theme, Rewarding Pathways to Zero, exploring how farmers can reduce emissions while building more productive and profitable businesses.
From 18 to 20 August in Perth, Western Australia this is where real conversations
will happen, bringing together the people, ideas, and innovations shaping the future
of agriculture.
Whether you're in the paddock, in research, or across the supply chain, this is your
chance to be part of it.
Head to zneagcrc.com.au to explore the program and get your ticket today.
Key insights from the conversation:
Zero Net Emissions CRC's role and projects
Research on plants, animals, and farm systems
Reward pathways for emissions reduction
Innovations in methane and nitrous oxide reduction
Conference in Perth and stakeholder engagement

Chapters:
00:00 Introduction to the conference and its significance
01:01 Richard Heath's overview of CRC's work and goals
02:00 Recap of last year's Brisbane conference and progress
03:01 Focus on reward pathways and economic incentives
04:06 Research on plants and animals to reduce emissions
05:01 The importance of incremental improvements in agriculture
07:07 Understanding the theme: rewards pathways to zero net emissions
08:11 Potential financial and environmental rewards for farmers
08:51 Significance of Western Australia in the conference
10:02 Target audience and benefits of attending the conference
10:49 Final thoughts and how to learn more about the event