The Lazy CEO Podcast with Jane Lu

• #118 The 8 Essentials to Build a Brand That Lasts with STAX Founders Don Robertson & Matilda Murray

  Jane teams up with STAX founders Don Robertson and Matilda Murray to break down the 8 fundamentals of building a brand that lasts.Drawing on a decade of growing STAX from $80,000 in debt to an 8-figure activewear empire, Don and Matilda share the wins, mistakes, and turning points that shaped their business. From making inclusive sizing a non-negotiable from day one, to turning hype drops into a loyalty machine, to understanding the true difference between selling products and building a brand - this is real, actionable advice from founders who have lived it.Whether you’re launching your first idea or scaling past seven figures, these fundamentals will change how you approach building something that stands the test of time.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay up to with Jane: @thelazyceoConnect with Don & Matilda: @donnrobertson & @matilda_murrary_Check out STAX: @staxoffical_ Hosted on Acast. See acast.com/privacy for more information.

  --------  

  43:25

  --------

  43:25
• #117 Femmé Organic: How Two Siblings Cracked the Personal Care Market and Landed in Priceline After Their Launch Disaster!

  How do you disrupt a heritage industry with no retail experience, no paid ads, and zero brand awareness? Just ask Annabelle and Thomas Burns.These siblings are the founders of Femmé Organic, a brand that went from selling just seven products on launch day (mostly to family) to being stocked in every Priceline across Australia. With no retail background and no marketing budget, they relied on LinkedIn, sibling chaos, and a viral TikTok to break into a billion-dollar personal care market dominated by giants.In this episode, they share the story of how a pre-meeting shot helped land their first retail deal, what happened when Woolworths dropped them, and how they recovered from printing 20,000 units with the wrong label. From walking the CBD in a tampon suit for content to building a brand entirely without paid ads or agencies, their journey is as chaotic as it is inspiring.If you’re ready to hear how unpolished hustle and sibling teamwork can rewrite the rules, this episode is for you.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay up to with Jane: @thelazyceoConnect with Anabelle & Thomas: @anabelleburns & @thomasburns__Check out Femmé Organic: @femmeorganic_ Hosted on Acast. See acast.com/privacy for more information.

  --------  

  34:01

  --------

  34:01
• Help My Small Business: Who Should Be Your First Hire?

  Struggling with your first hire? You’re not alone. This episode of The Lazy CEO dives into the hiring challenges faced by early-stage founders - through the lens of Sarah’s business, Pinc Wellness. Jane is joined by entrepreneur Jeremy Levitt, founder of Brunt Work, Baden Bower, and ServiceSeeking. With a proven track record of building global businesses, Jeremy shares advice on how to hire smart, scale fast, and avoid the common traps founders fall into. They explore who your first hire should be and why getting it wrong can stall your growth, plus the difference between freelancers, outsourcing, and both offshore and onshore hires. Jeremy breaks down how to build a lean team that actually moves the needle, and where to find great talent - without blowing the budget.Want your business featured on the pod?Send us a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Email your video to [email protected] with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Jeremy Levitt on LinkedIn: jeremy-levitt-entrepreneur Hosted on Acast. See acast.com/privacy for more information.

  --------  

  15:56

  --------

  15:56
• #116 Endota Spa: How Melanie Gleeson Scaled 110 Spas Before Wellness Was Even a Trend

  In this episode of The Lazy CEO, Jane chats with Melanie Gleeson, founder of Endota Spa, Australia’s largest spa service provider. With over 110 locations, a skincare line, a training school, and more than 850,000 treatments performed each year, Endota Spa is a masterclass in building a franchise empire.But it didn’t come without challenges. Melanie shares how her very first spa almost didn’t open after the council mistook it for a brothel. From there, she takes us through how she turned an unproven idea into a nationally recognised brand. They dive into what it really takes to scale through franchising, the importance of brand consistency, and why slowing down might actually be the most productive thing you can do - especially when leading a wellness business.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow @endotaspa Hosted on Acast. See acast.com/privacy for more information.

  --------  

  34:17

  --------

  34:17
• #115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?

  This week, we’re diving into Labubu - the chaotic little toy that's outselling PlayStations, hanging off celebrity bags, and fuelling billion-dollar hype.We unpack how a forest creature toy became a global status symbol - thanks to blind boxes, limited drops, and a business model built on FOMO.Is this one of the smartest marketing strategies we’ve seen… or should brands be held accountable for selling dopamine disguised as collectables?Plus, we break down the week that was, including Jane’s new Microsoft campaign and how it nailed authentic, reactive marketing. Watch it hereConnect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceo Hosted on Acast. See acast.com/privacy for more information.

  --------  

  26:37

  --------

  26:37

More Business podcasts

Trending Business podcasts

About The Lazy CEO Podcast with Jane Lu