The Lazy CEO Podcast with Jane Lu

Personal Branding Pt 5:
How does a busy founder actually find the time to build a personal brand? In Part 5 of Jane Lu’s mini-series, she breaks it down with the 7-11-4 Rule, showing what it takes for someone to know you, trust you, and engage with your brand.
You will learn
How the 7-11-4 Rule works: 7 hours of exposure, 11 touch points, and 4 locations to build trust and visibility
How to turn your existing life into content and create mini-series moments your audience will follow
How to batch content, plan weekly, rotate PR and outreach, and post consistently to grow your brand even with a busy schedule
There’s no perfect time to start, the hardest part is just showing up. Stay consistent, and two years from now, you’ll be grateful you started today.
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.

Personal Branding Pt 4:
Stop posting content like a fan account.
In Part 4 of Jane Lu’s mini-series, she explains why content is the lifeblood of any personal brand and why attention is the currency.
You will learn
Why content strategy is essential to grow your personal brand
The 5 tiers of content and how each step turns posts into a real audience
How to start one level at a time, practice storytelling, find your voice, and build a brand people genuinely care about
Tomorrow, we dive into Pt 5: How the Heck Does a Busy Founder Find the Time

Episodes referenced: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026
#131 Eugene Healy: Why the Millennial Branding Playbook Is Dead and What Your Brand Should Do Instead
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.

Personal Branding Pt 3:
Social media makes personal brands look instant, but the truth is it’s built behind the scenes. In Part 3 of Jane Lu’s mini-series, she reveals how personal brands are grown step by step. The deleted posts, failed experiments, and small daily efforts are where the magic happens. Jane shares how she built her brand from scratch, starting with Showpo, and evolved it into a timeless, self-made entrepreneur persona.
You will learn:
Why building your personal brand is a gradual process, not an instant result
How to position yourself as a thought leader and build credibility strategically
Jane’s 9 Steps to Build Your Personal Brand from Scratch
Tomorrow, we dive into Pt 4: The 5 Tiers of Content Creation to Build Your Audience
Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention
#115 WTF Are Labubus: Is This Genius Marketing or Just a Dopamine Scam?
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.

Personal Branding Pt 2:
Your personal brand is more powerful than your product, CV, or pitch and most people don’t realise it. In Part 2 of Jane Lu’s mini-series, she explains why you don’t need to be perfect to start building your brand. People relate to progress and your journey, not a highlight reel.
You will learn:
Why progress beats perfection when building a brand
How to identify your niche and connect with the right audience
Jane’s 4-Part Framework to strategically craft your personal brand and pitch
Tomorrow, we dive into Pt 3: 9 Steps to Build Your Personal Brand from Scratch
Episodes referenced: #119 The Attention Seeker: Stanley Henry on Making Your Brand Go Viral & the 5 Stages of Attention
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.

Personal Branding Pt 1:
If you don’t build a personal brand in the next few years, you will get left behind.
This is Jane Lu’s first-ever mini-series on The Lazy CEO Podcast, and it’s all about how to build a personal brand properly for 2026. With AI, automation, and global competition accelerating faster than ever, your personal brand is no longer a nice to have. It’s essential.
Jane breaks down why showing up matters, why trust is built faster through people than products, and why you already have a personal brand whether you like it or not.
This episode lays the foundation for the entire series. If you don’t believe why this matters, you won’t stick with it.
You will learn:
Why not building a personal brand now means getting left behind
How showing up builds trust faster than any product ever could
That you already have a personal brand and why being intentional is everything
Tomorrow, we dive into Pt 2: The 4-Part Framework to Crafting Your Personal Brand & Niche
Episodes referenced: #128 Frank Greeff: Everything You Need to Know About Startup Growth and Selling for $180M
Connect with us:
Follow The Lazy CEO Podcast: @thelazyceo_podcast
Stay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.