The Lazy CEO Podcast with Jane Lu

This week on The Lazy CEO, I’m joined by Meagan Pate, co-founder of STRAAND and COO and co-owner of Three Warriors.

Meagan knows what it takes to turn a gap in the market into a global beauty brand. She’s helped scale Three Warriors into a multi-million-dollar business and co-founded STRAAND, which is rethinking the scalp care category entirely. From raising millions in capital to getting products onto the shelves of major global retailers, Meagan has plenty of lessons to share about what it actually takes to build and scale a consumer brand.

In this episode, we get into:
How to spot gaps in the market and turn them into products people actually want.
What it takes to get your products onto the shelves of major global retailers and take an Australian brand international.
The realities of raising $6M and building a venture-backed business.
The differences between scaling a bootstrapped brand and a venture-backed business.
Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Meagan: @meagan_pate_See what Three Warriors is up to: @threewarriorsCheck in on STRAAND: @straand.scalpcare

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In this episode of Help My Small Business, Jane is joined by Elysia Krstevski, founder of Meke Baby, to review Lisa’s travel company, Crooked Compass.
Crooked Compass offers unique journeys and experiences you won’t find with traditional travel companies. So how can Lisa turn what makes her business different into marketing that makes people want to book? Jane and Elysia unpack how to make the brand stand out, use Lisa’s expertise to bring the experiences to life and help her step out of the operational weeds so she can focus on growing the business.

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceoConnect with Elysia: @elysiakrsSee what Mekė Baby is up to: @mekebaby.au

See omnystudio.com/listener for privacy information.

This week on The Lazy CEO, Jane is joined again by the founder of Hairification, Jordan Mylius, for part two of their conversation. Last time, they talked about everything Jordan got right to grow Hairification to $20 million in sales in just two years. This time, they're flipping the conversation to the mistakes they've made along the way.

In this episode, we get into:
Why positive feedback doesn't always translate into actual sales.
How over-ordering stock can tie up cash and put pressure on your business.
The people decisions founders can get wrong, and the role fear plays in those choices.
Listen to part one of our chat with Jordan - Hairification: How to Get on Shelves AND Stay There

Free your team from time-consuming procurement tasks. Discover smart business buying, where unmatched selection meets AI-driven tools to simplify complex processes so you can focus on what matters most. Learn more at Amazon.com.au/thelazyceo

Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoStay updated with Jordan: @mistermyliusFollow Hairification! @hairification_haircare
See omnystudio.com/listener for privacy information.

This week on The Lazy CEO podcast, Jane is joined by Elysia Krstevski, founder of Mekė Baby. Elysia came up with the idea after battling mastitis as a new mum and realising there was no easy way to safely warm expressed breast milk while out with her baby. With no product development experience, she decided to create the solution herself. Three years later, Mekė Baby has sold out seven times and landed on the shelves of Baby Bunting.

In this episode, they get into:
How Elysia turned a personal problem into a product, then built an entirely new category around it.
How she convinced Baby Bunting to back a category that barely existed, and why she turned down international distribution opportunities early on.
How Elysia has dealt with copycats.

Whether you're building a product from scratch or trying to take your business into retail, Elysia's story is a great reminder that some of the best business ideas start with a problem you can't believe hasn't already been solved.

Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Elysia: @elysiakrsSee what Mekė Baby is up to: @mekebaby.au
See omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane and Ethan Yong, founder of UmamiPapi, review Neon Goat, a natural deodorant brand for tween and teenage boys.The challenge? Boys are the consumers, but Mum is the one buying it.

Jane and Ethan unpack how Neon Goat can appeal to both audiences, from branding and social to building trust with parents without losing its cool factor with kids.

By the end of this episode, you'll learn:
How to build for both the buyer and the consumer
How to make a brand feel cool while still building trust
How to market to two very different audiences
Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoStay updated with Ethan: @flavourenhancer621Follow UmamiPapi!: @itsumamipapi
See omnystudio.com/listener for privacy information.