The Lazy CEO Podcast with Jane Lu

• #104 What No One Tells You About Being a Founder with Anaita Sarkar

  Anaita Sarkar—founder of Hero Packaging and the voice behind Sell Anything Online—joins Jane to talk about what’s working in marketing right now, how she’s handling unexpected US tariffs, and the real, not-so-glam side of running a business.They get personal about the stuff people don’t usually say out loud—like the loneliness that can come with being a founder and the pressure to always look like you’ve got it together.This one’s real, raw, and packed with insights for anyone building something of their own.Connect With Us:Follow The Lazy CEO on Instagram: @thelazyceo_podcastFollow Anaita Sarkar: @sellanythingonlineStay updated with our host, Jane Lu: @thelazyceo Hosted on Acast. See acast.com/privacy for more information.

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• Help My Small Business: How to Become the Go-To Expert in Your Industry

  This week on The Lazy CEO, Jane is joined by Adam Schwab, founder of Luxury Escapes, one of the world’s most trusted travel brands. They chat about how service businesses can position themselves as the go-to experts in their space, justify premium pricing during tough economic times, and build loyalty that keeps customers coming back.They also dive into Julia’s business, Highlight Brows and Beauty—a cosmetic tattooing studio based in Perth. With cheaper technicians entering the market, Julia wants to know how to maintain her premium positioning. Adam and Jane share practical advice on refining her marketing and creating stronger customer loyalty.If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to [email protected] these episodes? Let us know by leaving a comment or review.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with our host, Jane Lu: @thelazyceo Connect with Adam Schwab: @adamjschwab Follow Luxury Escapes: @luxury.escapes Hosted on Acast. See acast.com/privacy for more information.

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• #103 How to Win in a Competitive Market: Adam Schwab on Scaling Luxury Escapes to a $1Billion Company

  In this episode, Adam Schwab, co-founder of Luxury Escapes, shares powerful insights on building a successful business. He explains how combining brand and scale is a company’s superpower, and why having a “cornered resource” — like exclusive hotel deals — gives you a major competitive advantage.Adam also dives into the importance of building switching costs into your brand to keep customers loyal, especially when facing major competitors. He talks about the challenge of winning customers over and the strategy needed to retain them in a crowded market.Finally, Adam shares how stepping away from the business as a founder can give you the perspective needed to come back with fresh eyes and take your company to the next level.This episode is packed with actionable insights for anyone looking to scale their business and build a brand that stands out.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoConnect with Adam Schwab: @adamjschwabFollow Luxury Escapes: @luxury.escapes Hosted on Acast. See acast.com/privacy for more information.

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• Help My Small Business: Simple Steps to Improve Conversion Rates

  This week on The Lazy CEO, we’re joined by Corbin Halliday, the genius behind Three Warriors, to explore how to convert web traffic into sales.In our Help My Small Business segment, we take a deep dive into Glam Theory, a sought-after makeup brush company. We discuss actionable ways to track web traffic, website usability, and how your product price point might be deterring that final sale or affecting basket size.We’d love to feature your business on the podcast! Send us a 30-90 second video telling us about your brand and how we can help—you might just be spotlighted in an upcoming episode! Send your video to [email protected] want to hear from you! Let us know if you’re loving these episodes by leaving a comment or review.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFollow Corbin Halliday: @corbinhallidayFollow Three Warriors: @threewarriors Hosted on Acast. See acast.com/privacy for more information.

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• #102 The Accidental Empire: How Corbin Halliday Created a Ground Breaking Tanning Brand From His Kitchen Table

  Welcome back to The Lazy CEO! Today, we’re diving into the incredible story of Corbin Halliday, the accidental entrepreneur behind Three Warriors—the world’s leading certified organic, non-toxic sunless tanning brand.Corbin never set out to build a business. Struggling with chronic health issues, he created a clean self-tanner for himself, not realising it would spark a movement. While still bedridden, word-of-mouth spread, and Three Warriors started gaining traction. For the first three years, Corbin was selling the product from his sick bed, then walking into stores himself—sharing his story, convincing retailers, and proving there was a demand for high-quality, non-toxic tanning.That relentless approach paid off. Without big budgets or flashy marketing, Three Warriors landed in 200–300 retailers purely through Corbin’s hustle and word-of-mouth buzz. But the real game-changer? Understanding his audience. Corbin initially thought his brand would resonate with teens and twenty-somethings, but he soon realised his biggest customers were actually 40+. That insight transformed the way he marketed and scaled the business.Now, Three Warriors is a multi-million-dollar brand, with a best-selling product selling every 60 seconds, stocked by major retailers, and setting a new standard for clean beauty.This is a story of resilience, purpose, and the power of knowing your audience. Tune in to hear how Corbin turned a personal struggle into a global brand.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFollow Corbin Halliday: @corbinhallidayFollow Three Warriors: @threewarriors Hosted on Acast. See acast.com/privacy for more information.

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