The Lazy CEO Podcast with Jane Lu

This week on The Lazy CEO podcast, we're opening up the PR playbook with the person who lives and breathes it, and fair warning, this episode will crack everything you thought you knew about PR, have you re-evaluating your next six months, and set you up to do it better.
Grace Garrick founded Movement Agency at 24, entirely self-funded. Seven years on, it's one of Australia's most respected creative comms agencies, the one the biggest names in fashion, beauty and lifestyle call when they need to cut through. She built the business on the belief that attention is earned through ideas, not just exposure, and she knows exactly what gets a journalist's attention and exactly what brands are wasting their budget on.
In this episode, we get into:
Why old-school PR alone no longer gets your brand noticed, and what to do instead.
The biggest misconceptions founders have about PR, press, influencers, gifting and paid partnerships.
How to make your brand PR-ready: the founder stories, thought leadership and counterintuitive angles journalists actually chase.
Why authenticity, original experiences and real opinions are worth more than ever in the age of AI.
This is the modern PR playbook for founders who want to shift the needle, build real credibility and build a brand people can't stop talking about.
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Grace: @gracegarrick
See what Movement Agency is up to: @mvmnt_agency
See omnystudio.com/listener for privacy information.

This week's episode is a very special one! Jane is marking a big milestone, her 40th birthday, with a tell-all letter to her younger self: the anxious version, the ambitious version, the broke version, the one who cared way too much about what people thought.
Joining her is her best friend Jude Batrac, a workplace culture and employee experience leader with experience across Coca-Cola, Google and News Corp. Jude has coached hundreds of leaders and brings a sharp lens on what actually shapes confidence, decision-making and resilience, both in life and at work.
They talk about why you don't need everyone to understand your decisions, how a lot of anxiety disappears after you make that one tough call, and why outgrowing people doesn't make you a bad person. They also get into why the life you're jealous of often comes with trade-offs you wouldn't choose, and the idea that your 20s are for trying things while your 30s are for figuring out what actually matters.

Links mentioned!
40 Lessons I'd Tell My 20-Year-Old Self
Listen - Bali Buddies: Karlie Cummins on Creating the Ultimate Lifestyle Business
Connect with us:
Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopod
Stay updated with Jane Lu: @thelazyceo
Connect with Jude: @jude_batrac_mc
See omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane is joined by Natassia Nicolao, founder of Conserving Beauty, the science-backed skincare brand she scaled to eight figures. With her experience building and growing a brand from the ground up, Natassia brings that hands-on expertise to review Amelia's business, Dulese, a natural refillable deodorant brought over from New Zealand to launch into the Australian market.
By the end of this episode, you'll learn:
The costly mistake founders make treating Australia and New Zealand as one market
How to build genuine relationships with influencers and media without a big budget
Why a small, loyal audience always beats chasing reach
Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Natassia: @natasssia@natassia__Follow Conserving Beauty: @conservingbeauty @conservingbeauty
See omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane is back with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear, for part two of their conversation. If you haven't listened to PART 1 yet, start there - it's a MUST LISTEN.

In this episode, they get into the chapters most founders never talk about. Linda opens up about what it actually felt like to sell a nine-figure business to private equity, why the exit wasn't the finish line she expected, and how she's channelling everything she learned at Quay into building OTRA Eyewear.

In this episode, she dives into:
The truth about selling a nine-figure business to private equity, and why it's more complicated than it looks from the outside.
How the industry has shifted since 1999, and how she's approaching marketing and team building differently with OTRA.
What it's really like to build a business with your partner.

Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Linda: @lindamhammondFollow OTRA Eyewear: @otraeyewear
See omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane sits down with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear - the woman who quietly built one of the most recognisable eyewear brands in the world, sold it for nine figures, and is now doing it all over again.

Linda left school at 14 with no plan and no industry experience. What she built instead started with a market stall and a music festival in 1999, and grew into a brand stocked in 5,000 retailers globally, the first collab Kylie Jenner ever said yes to, and a Desi Perkins drop that sold 20,000 units and $7M in just 12 minutes. Now, with OTRA Eyewear scaling fast, Linda is proving the first time was no fluke.

In this episode, she dives into:
The exact first steps that got Quay off the ground, and what actually moved the needle early on.
How she cracked retail, from City Beach to Nasty Gal, and the decisions that changed the trajectory of the brand.
The strategy behind landing some of the world's biggest names, including Shay Mitchell, Desi Perkins, and Kylie Jenner.

Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Linda: @lindamhammondFollow OTRA Eyewear: @otraeyewear
See omnystudio.com/listener for privacy information.