The Lazy CEO Podcast with Jane Lu

This week on The Lazy CEO Podcast, Jane sits down with Linda Hammond, co-founder of Quay Australia and founder of OTRA Eyewear - the woman who quietly built one of the most recognisable eyewear brands in the world, sold it for nine figures, and is now doing it all over again.

Linda left school at 14 with no plan and no industry experience. What she built instead started with a market stall and a music festival in 1999, and grew into a brand stocked in 5,000 retailers globally, the first collab Kylie Jenner ever said yes to, and a Desi Perkins drop that sold 20,000 units and $7M in just 12 minutes. Now, with OTRA Eyewear scaling fast, Linda is proving the first time was no fluke.

In this episode, she dives into:
The exact first steps that got Quay off the ground, and what actually moved the needle early on.
How she cracked retail, from City Beach to Nasty Gal, and the decisions that changed the trajectory of the brand.
The strategy behind landing some of the world's biggest names, including Shay Mitchell, Desi Perkins, and Kylie Jenner.

Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Linda: @lindamhammondFollow OTRA Eyewear: @otraeyewear
See omnystudio.com/listener for privacy information.

In this episode, Jane challenges the idea that stress is something to eliminate entirely, and calls out the rise and grind culture that has a lot of founders quietly exhausted. This one is for anyone who has ever felt guilty for sleeping in. In this episode, you'll learn:
Why not all stress is bad, and how to tell the difference between pressure that sharpens you and pressure that is just noise
Why the 5am club and hustle aesthetic is not a universal blueprint for success, and why so many founders are quietly exhausted from trying to fit the mould
Jane's three-question framework for deciding which stress in your business is worth keeping and which to cut for good
This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!See what Xero can do for your business, by checking them out now!

Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane is joined by Hannah Vasicek, founder of Francesca Jewellery, to review Sylvie's business Unicorn Cart - a Shopify app that boosts average order value through personalised upsells, free gifts, and cart rewards.
By the end of this episode, you'll learn:
Why doing one acquisition channel really well will always beat spreading yourself across five and how to figure out which one is yours.
How to stop leads going cold by leading with value upfront
Why speaking to everyone means converting no one and how you can niche down without burning your existing base.
This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!
See what Xero can do for your business, by checking them out now!
Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Hannah: @hannah.vasicek Follow Francesca Jewellery: @francescajewellery
See omnystudio.com/listener for privacy information.

ICYMI: This week, Jane sits down with Eugene Healey, brand strategist, educator, and creator who has helped the likes of Google, Spotify, and Red Bull cut through the noise and actually stick in people's minds.

If you're still running the old influencer playbook, throwing product at lifestyle stars and hoping for the best, it's not going to cut it anymore. Eugene breaks down exactly why everything has changed, how to find and partner with creators who educate, entertain, and own niche communities, and what it actually takes to make your brand impossible to ignore.

Plus: how to set up your brand identity so your audience knows exactly who you are the second they land on your page, and why building consistent brand assets from day one is the difference between content that disappears and content that compounds.

The brands winning right now are playing by a completely different rulebook.

Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstrat
See omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane sits down with Natassia Nicolao, founder of Conserving Beauty, the Australian skincare brand she built on a Bachelor of Science, a proprietary dissolving technology, and a refusal to take no for an answer. Natassia identified a genuine gap in the market: people with acne-prone and sensitive skin being failed by traditional beauty. She built clinically proven, water-free solutions around them, secured a world-first technology by out-pitching a major beauty conglomerate, and scaled to an eight-figure valuation with backing from top venture capital and shelf space across Australia and into the UK.

In this episode, they dive into:
What product development and packaging iteration actually looks like in practice, and the costly mistakes worth avoiding.
Why your customers are your best growth strategists, and how to build systems to actually hear them.
How she beat a major beauty conglomerate to secure the technology behind her first product, and why a compelling story will always outperform a spreadsheet.
Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Natassia: @natasssia@natassia__Follow Conserving Beauty: @conservingbeauty @conservingbeauty
See omnystudio.com/listener for privacy information.