The Lazy CEO Podcast with Jane Lu

• #108 Overworked and Overwhelmed? These 9 Habits Will Actually Help You Get Sh*t Done

  Feeling like you're doing everything and still getting nowhere? In this solo episode of The Lazy CEO, Jane shares 9 time-saving habits that actually help when you're overworked, overwhelmed, and barely keeping up. These habits are all about working smarter, not harder - because no one has time for burnout.Jane breaks down how she structures her day to avoid falling into reactive mode, the mindset shift that helped her stop glorifying being busy, and how she approaches her to-do list to get real results without the fluff. You'll hear how multitasking might be killing your focus and what to do instead, and the underrated trick that helps protect your time when everything feels urgent.Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceo_ Hosted on Acast. See acast.com/privacy for more information.

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• Help My Small Business: How to Stand Out Online

  Ever feel like your product is great, but no one’s seeing it? You’re not alone.In this Help My Small Business episode, Jane is joined by James Thornton, CEO of Intrepid Travel, to help Tormina - founder of Lucie & Co, a sustainable pet accessories brand - figure out how to actually stand out online.From learning how to make Meta ads work without blowing your budget, to understanding how to increase your profit margin so you can afford to reinvest in growth, this episode is packed with real advice for small businesses trying to break through the noise.If you’d love your business featured on the podcast, send in a 30 to 90 second video telling us about your brand and how we can help. You might just be our next spotlight. Send your video to [email protected] with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with our host, Jane Lu: @thelazyceo Follow James on LinkedIn: James Thornton Follow Intrepid Travel on Instagram: @intrepidtravel Hosted on Acast. See acast.com/privacy for more information.

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• #107 Good Leaders Talk. Great Leaders Listen: How James Thornton Went from Sales Rep to CEO of Intrepid Travel

  Most people think being CEO means having all the answers. James Thornton would say it means knowing when to shut up and listen.James is the CEO of Intrepid Travel – the world’s largest adventure travel company and a certified B Corp that’s been walking the talk for decades – but he didn’t start at the top. Nearly 20 years ago, he applied for a job at Intrepid, got rejected, and eventually got his foot in the door as a sales rep. Since then, he’s worked his way up to the CEO role, crediting his rise to listening, learning, and communicating even when it’s uncomfortable. Now, under his leadership, Intrepid is on track to hit $800 million in revenue, but James believes the real key to leading a business across seven continents isn’t just strategy – it’s communication.In this episode, we dive into what it’s like leading a company you didn’t found, why purpose and profit aren’t mutually exclusive, and the leadership style James calls “casual intensity.”Connect with us: Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcast Stay updated with our host, Jane Lu: @thelazyceo Follow James on LinkedIn: James Thornton Follow Intrepid Travel on Instagram: @intrepidtravel Hosted on Acast. See acast.com/privacy for more information.

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• Help My Small Business: The Importance of Great Packaging

  This week on Help My Small Business, Jane is joined by Sophie Hood, founder of Seoul Tonic, to review Glydelle—an anti-chafing brand created by Kristy.Right now, Kristy's content is resonating more with other small business owners than with the customers she's actually trying to reach. Jane and Sophie dive into how she can shift gears and build a community that buys, not just supports.They unpack the importance of brand equity—and how it starts with packaging that makes people feel something. From there, it’s all about getting the product into people’s hands—using strategies like mass gifting, user-generated content, and real, organic reviews to build buzz. Sophie and Jane also talk about the importance of making your content work hard—leaning into humour, strong visual hooks, and relatable use-cases to stop the scroll and actually drive action.They explore why having a clear expansion roadmap is crucial, even in the early stages—and how to learn from what your competitors are doing right (and wrong). Because it’s not just about the next product, it’s about building a brand that can grow with purpose.If you’ve got a good product but it’s not gaining traction yet, this episode is packed with practical, founder-tested strategies to try today.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFollow Sophie Hood: @sophiehood1Follow Seoul Tonic: @seoul.tonic Hosted on Acast. See acast.com/privacy for more information.

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• #106 Launch First, Figure It Out Later: How Sophie Hood Built Seoul Tonic Without a Team

  Sometimes being naive is the superpower. Just ask Sophie Hood.This week on The Lazy CEO, Sophie—founder of Seoul Tonic—shares how she turned a side hustle into one of Australia’s most innovative beverage brands, now stocked in Woolies, BWS, Dan Murphy’s, and over 2,000 independents—all without a single full-time employee.With a background in finance and strategy at EY, LVMH, and Red Bull, Sophie had the big-brand experience—but it was her gut instinct, bold thinking, and scrappy execution that set Seoul Tonic apart. She and Jane talk about trusting your gut, getting to market quickly, and why waiting for perfection is often just fear in disguise.Sophie and Jane also dive into the advantages of launching in Australia—why it's a slower, more forgiving market that gives founders the space to test, learn, and pivot on the go. Sophie shares how working full-time allowed her to reinvest every dollar back into the business, how she took calls from the Red Bull office to build credibility, and why prime checkout placement can be more valuable than shelf space.From bootstrapping to winning Food Stars with Gordon Ramsay and Janine Allis, to expanding, this is a crash course in starting scrappy and scaling smart.Note: This episode was recorded at the start of April. Any discussion around tariffs is now outdated and should not be taken as current or applicable business advice.Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with our host, Jane Lu: @thelazyceoFollow Sophie Hood: @sophiehood1Follow Seoul Tonic: @seoul.tonic Hosted on Acast. See acast.com/privacy for more information.

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