The Lazy CEO Podcast with Jane Lu

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking. They’re focusing on Little Locker, an ethically made kids’ clothing brand founded by Emily. Jane and Daniel break down Little Locker’s product range, website, and positioning in the kids’ clothing market, highlighting what really matters in brand messaging and how to connect with customers in a crowded space. By the end of the episode, you’ll learn: How to pinpoint the key messaging your customers actually care about. Why ethics alone aren’t enough and how to combine them with design, style, and premium positioning. How to diversify your product range while maintaining a strong brand identity. Practical strategies to test, refine, and market products effectively. If you’re building a brand, trying to stand out in a niche market, or want actionable tips for creating messaging that resonates and drives results, this episode is packed with insights. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene shares how brands can stay relevant in today’s fast-changing media landscape and why old marketing approaches are failing. In this episode, you’ll learn: Why millennial-focused brand strategies no longer cut through. How to build flexible, culturally relevant brand ideas that resonate. How to grow strategically without over-relying on short-term projects or constant hiring. So get ready to press pause and write this all down - this episode is packed full of insights! Did you miss Part 1 with Eugene? Listen HERE: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstratSee omnystudio.com/listener for privacy information.

From 15th birthday celebrations to Black Friday prep to reminiscing on the early Showpo days, this episode dives into the three lessons I wish I’d known in my first year of business. In this episode, you’ll learn: The role luck actually plays in the early stages of business, and how you can create more of it. Why you have to spend money to make money and how risk directly influences your results. How your environment shapes your ambition, momentum, and the opportunities you’re able to see. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.

Aaron Sansoni went from blowing $180,000 in his first year to building an empire worth over $250 million. But this episode isn’t a highlight reel. It’s the raw, unfiltered reality of what it actually takes to build something that lasts. Aaron opens up about the early mistakes: debt, unpaid taxes, failed businesses, and the painful cash flow lessons that shaped his philosophy. In this episode, you’ll learn: How Aaron went from early failures and financial mistakes to acquiring companies and building real wealth through equity. The key lessons about cash flow, action, and surrounding yourself with the right people. Why uncommon outcomes require uncommon behaviour and how to apply that mindset in your own business. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Follow Aaron Sansoni: @aaronsansoniSee omnystudio.com/listener for privacy information.

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel launched CUB at just 23 years old and has since built it into one of Australia’s most vibrant communities for business owners who want to grow, connect, and genuinely enjoy networking.This week’s business review focuses on Muun Skincare, a Korean skincare brand founded by Cindy, who left her full-time job to launch and scale the company. The episode takes a deep dive into Muun’s social media, website, and content strategy, offering honest, actionable insights to help strengthen the brand.By the end of this episode, you'll learn: How to fix website and messaging issues that may be blocking customer conversions. How to use social media and UGC to build trust, validation, and stronger sales. Where to focus marketing spend, including whether expanding into Meta ads, email marketing, or other channels is worthwhile. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to [email protected] with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.