The Lazy CEO Podcast with Jane Lu

Happy almost New Year’s Eve, Poddy Fam! 🎉 Today, we’re resharing one of our favourite episodes because we all know Roxy Jacenko is the queen of PR, and with our personal branding mini-series just two weeks away, we’re here to fire you up and get you ready to crush 2026! In this episode, we revisit Roxy - one of Australia’s most influential PR figures, powerhouse entrepreneur, and founder of Sweaty Betty PR and Ministry of Talent. She’s built her personal brand into a household name, and we dive into her journey, the lessons she’s learned, and how she navigates life, business, and building a personal brand that sticks. What a force! We’ll be returning to regular programming next week with a fun New Year-themed episode, followed by a very special 5-part mini-series on: How to Build Your Personal Brand in 2026. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Roxy Jacenko: @roxyjacenkoCheck out Ministry of Talent: @ministryoftalent See omnystudio.com/listener for privacy information.

Merry Christmas, Poddy Fam! 🎄Today, we’re revisiting Tammy Hembrow - influencer turned entrepreneur, Forbes cover star, and AFR Young Rich List alum with nearly 17 million Instagram followers. Tammy started with just a $400 investment, grew Tammy Fit into a 3-million-download wellness app, and launched Saski, her 8-figure activewear brand worn by the likes of Hailey Bieber, Bella Hadid, and Jennifer Lopez. What a powerhouse! There will be one more favourite repost next week, and then we’ll be back to regular programming on January 6th with a special New Year-themed episode, followed by a 5-part mini-series on How to Build Your Personal Brand in 2026. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Tammy: @tammyhembrowSee what Saski is up to: @saskiSee omnystudio.com/listener for privacy information.

In this episode, Jane is joined by Daniel Hakim, founder and CEO of the Club of United Business (CUB). Daniel has built a thriving community for business owners who want to grow, connect, and enjoy networking. They’re focusing on Little Locker, an ethically made kids’ clothing brand founded by Emily. Jane and Daniel break down Little Locker’s product range, website, and positioning in the kids’ clothing market, highlighting what really matters in brand messaging and how to connect with customers in a crowded space. By the end of the episode, you’ll learn: How to pinpoint the key messaging your customers actually care about. Why ethics alone aren’t enough and how to combine them with design, style, and premium positioning. How to diversify your product range while maintaining a strong brand identity. Practical strategies to test, refine, and market products effectively. If you’re building a brand, trying to stand out in a niche market, or want actionable tips for creating messaging that resonates and drives results, this episode is packed with insights. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Daniel Hakim: @the.danielhakimSee omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane chats to Eugene Healy - brand strategist, educator, and creator whose insights have helped giants like Google, Spotify, and Red Bull cut through the noise. Eugene shares how brands can stay relevant in today’s fast-changing media landscape and why old marketing approaches are failing. In this episode, you’ll learn: Why millennial-focused brand strategies no longer cut through. How to build flexible, culturally relevant brand ideas that resonate. How to grow strategically without over-relying on short-term projects or constant hiring. So get ready to press pause and write this all down - this episode is packed full of insights! Did you miss Part 1 with Eugene? Listen HERE: #127 Eugene Healy: 3 Ways to Make Your Brand Actually Stand Out in 2026. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstratSee omnystudio.com/listener for privacy information.

From 15th birthday celebrations to Black Friday prep to reminiscing on the early Showpo days, this episode dives into the three lessons I wish I’d known in my first year of business. In this episode, you’ll learn: The role luck actually plays in the early stages of business, and how you can create more of it. Why you have to spend money to make money and how risk directly influences your results. How your environment shapes your ambition, momentum, and the opportunities you’re able to see. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoSee omnystudio.com/listener for privacy information.