The Lazy CEO Podcast with Jane Lu

ICYMI: This week, Jane sits down with Eugene Healey, brand strategist, educator, and creator who has helped the likes of Google, Spotify, and Red Bull cut through the noise and actually stick in people's minds.

If you're still running the old influencer playbook, throwing product at lifestyle stars and hoping for the best, it's not going to cut it anymore. Eugene breaks down exactly why everything has changed, how to find and partner with creators who educate, entertain, and own niche communities, and what it actually takes to make your brand impossible to ignore.

Plus: how to set up your brand identity so your audience knows exactly who you are the second they land on your page, and why building consistent brand assets from day one is the difference between content that disappears and content that compounds.

The brands winning right now are playing by a completely different rulebook.

Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Eugene Healy: @eugbrandstrat
See omnystudio.com/listener for privacy information.

This week on The Lazy CEO Podcast, Jane sits down with Natassia Nicolao, founder of Conserving Beauty, the Australian skincare brand she built on a Bachelor of Science, a proprietary dissolving technology, and a refusal to take no for an answer. Natassia identified a genuine gap in the market: people with acne-prone and sensitive skin being failed by traditional beauty. She built clinically proven, water-free solutions around them, secured a world-first technology by out-pitching a major beauty conglomerate, and scaled to an eight-figure valuation with backing from top venture capital and shelf space across Australia and into the UK.

In this episode, they dive into:
What product development and packaging iteration actually looks like in practice, and the costly mistakes worth avoiding.
Why your customers are your best growth strategists, and how to build systems to actually hear them.
How she beat a major beauty conglomerate to secure the technology behind her first product, and why a compelling story will always outperform a spreadsheet.
Connect with us: Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Natassia: @natasssia@natassia__Follow Conserving Beauty: @conservingbeauty @conservingbeauty
See omnystudio.com/listener for privacy information.

In this episode of Help My Small Business, Jane is joined by Michael Porter, founder of Skin Control, Australia's No.1 Acne Care Brand, which sold over 4.8 million pimple patch packets in 2025. With his experience scaling a small, niche skincare brand into a national success, Michael is bringing that hands-on expertise to review Melanie's business, Youth Skin - a safe, effective deodorant brand made for kids and teens.

By the end of this episode, you'll learn:
How to use a personal brand to build trust, tell your story, and drive conversions
The retail strategies that get your product into more stores and keep it selling
Key lessons for early-stage brands - proving demand, boosting retailer confidence, and owning your niche
This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!See what Xero can do for your business, by checking them out now!

Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Michael: @michaelwporterFollow Skin Control: @skincontrolau
See omnystudio.com/listener for privacy information.

In this Ask Me Anything episode Jane pulls back the curtain on the reality of being married to your business partner, and the AI tool that's completely changed how her team operates. Plus what actually keeps her up at night running a nine figure fashion brand, and the apps and hacks she swears by.
Nothing is off limits.
Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceo

Leave a comment letting Jane know if you like this style of solo episode and send any questions you want her to unpack further to [email protected]!
See omnystudio.com/listener for privacy information.

In this episode, Jane gets honest about what stress really looked like behind the scenes of building Showpo.This one is for anyone who is in the thick of it right now.

In this episode, you'll learn:
Why ignoring stress does not make it go away, and what actually helped instead
The storytime of Jane's lowest moment building Showpo
Why letting go is not just a systems problem, it is an emotional one

This episode is brought to you by Xero. Blast past tax time stress with Xero. That's Xero with an X!See what Xero can do for your business, by checking them out now!

Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceo
See omnystudio.com/listener for privacy information.