The Lazy CEO Podcast with Jane Lu

• #126 Billini Footwear: From Garage Startup to Household Name

  How do you turn a uni side hustle and a love of shoes into one of Australia’s biggest fashion empires?In this episode, Susannah Khouzame shares how she built Billini, the iconic footwear brand that started in her garage, now stocked at over 500 stockists worldwide and of course the one you probably bought from first, Showpo! With no background in footwear, Susannah taught herself everything from scratch, from sourcing in China to managing cash flow and designing runway-worthy styles at affordable prices. She opens up about the early mould disasters, building a loyal team including her sister, scaling to 40 retail stores, juggling three kids, and why empowering her people to make decisions has been key to growing globally. Susannah’s story is proof that you don’t need funding, connections, or a perfect plan. Connect with us:Follow The Lazy CEO Podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoFollow Billini & Susannah: @billinishoes @skhouzameSee omnystudio.com/listener for privacy information.

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• Help My Small Business: Validating Your Product Fit and Building a Strong Brand Identity

  In this month’s Help My Small Business episode, Jane is joined by Anaita Sarkar, co-founder of Hero Packaging, to help Shakas from Billow Beach take her brand to the next level. Shakas is looking for advice on sourcing the right wholesalers and validating her product appeal. Jane and Anaita share practical strategies to test product-market fit, identify ideal wholesale partners, and improve Billow Beach’s Instagram and website with honest feedback and actionable tips. Want your business featured on the pod? Send us a 30 to 90 second video telling us about your brand and how we can help. Email your video to [email protected]. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Anaita Sarkar: @sellanythingonlineSee omnystudio.com/listener for privacy information.

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• #125 Budgy Smuggler: How a Manly Side Hustle Became a Global Swimwear Icon

  How do you turn a cheeky side hustle into one of Australia’s most recognisable swimwear brands? In this episode, Adam Linforth shares exactly how he did it. From starting in a “safe” career in banking to buying Budgy Smuggler on a whim, Adam turned a hyper-seasonal, zero-order product into a global brand worn by tradies, footy players, and surf lifesavers alike. He dives into why he’d rather fail at something he loves than chase someone else’s idea of success, how keeping it simple and fun built a cult following, the lessons learned from copycats and legal drama, and why nailing your backyard before taking on the world is the best business advice he’s ever received. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast Stay updated with Jane Lu: @thelazyceo Connect with Adam Linforth: LinkedIn Follow Budgy Smuggler: @budgysmugglerSee omnystudio.com/listener for privacy information.

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• #124 Stop Living on Autopilot: 5 Lessons to Avoid Regret

  Life isn’t about ticking boxes - it’s about defining what truly matters. In this episode, Jane sits down with her close friend Jude Batrac to explore 5 lessons for living intentionally. They discuss how to stop living someone else’s vision of success, prioritise what’s important, express feelings, nurture meaningful friendships, and allow yourself to be happy. Jane and Jude share honest, actionable insights to help you live a life full of purpose. Connect with us:Follow The Lazy CEO podcast on Instagram: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoStay updated with Jude Batrac: @jude_batrac_mcSee omnystudio.com/listener for privacy information.

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• #123 The Entourage: The Mindset Shifts Every Business Owner Needs to Scale

  How do you move past busywork, tackle your biggest business constraints, and actually scale your company? In this episode, Jack Delosa shares exactly how he did it. From starting in business at 17 to building The Entourage into Australia’s largest business coaching agency, Jack has helped clients generate over $1B in annual sales and supports a global network of nearly one million entrepreneurs. He dives into why investing in yourself is the most important step in scaling, the power of asking “dumb questions,” how deep work and focus transform productivity, and why community and mindset are just as important as strategy when it comes to real growth. Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcastStay updated with Jane Lu: @thelazyceoConnect with Jack Delosa: @jackdelosaSee omnystudio.com/listener for privacy information.

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