Audio Branding

• Learning Leadership Communication: A Conversation with David Tyler - Part 2

  “There’s three groups of people. When there’s a crisis, there are three people you need to talk to, including your employees, your stakeholders, your suppliers, whatever, and the public… You’ve got to get out there and tell your employees it’s okay, you’re going to be safe, and you need to tell the managers beneath you that, hey, you’re going to be okay, here’s what we’re going to do. But if you’re not communicating on a crisis level, that’s horrible. But a company that is always communicating with its employees, its stakeholders, and the public, if it’s always doing that, then it becomes just a kind of a natural thing.” – David Tyler This episode is the second half of my conversation with media and communication coach David Tyler as we discuss the key to maintaining effective communications during a crisis, how remote work has changed the way we share knowledge, and what makes sound more important than ever. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. (0:00:00) - Communication Strategies for Effective LeadershipThe second half of our discussion starts with David’s advice for business leaders looking to build both team rapport and a stronger brand. “A lot of times,” he says, “managers are just pushed up the ladder and given no training about how to be a better communicator. But I think probably the biggest thing that managers need to know is how to communicate vision.” We talk about some of the latest headlines and how they’ve tested each company’s communication strategies, and the technological barriers that he sees when it comes to making a connection. “One of the other things that I teach managers,” he says, “is that listening is 50% of the conversation, and I emphasize that with them. It’s important to listen actively, to put away your phone, [and] to put away any kind of distractions.”(0:10:03) - Media Interview Preparation and Communication TipsDavid shares his thoughts on branding and communicating through the media, and tips for anyone facing a surprise interview. “What do you think they’re going to ask?” he suggests. “And write those questions down and have a list of the questions with the answers, so that you already have an answer.” He offers a playful example of how to keep an interview on track when I ask him about his hair color. “That’s a really good question,” he quips, “but I think what we should talk about is the financial problems we’re having in Ottawa.” As he explains, “You need to have the things you want the public to know ready to go and then find a way to weave those things into the interview.”(0:13:33) - The Importance of Non-Verbal CommunicationAs our conversation comes to a close, David and I talk about how much subtext can be carried by sound and all the non-verbal cues that surround it. “Meaning happens between the words,” he explains, “in the same way that a musician can play a song and then a great musician can take that exact same song, that exact same melody, and put so much meaning into it to drive you to tears.” We discuss AI’s role in the future of audio branding, and he shares an observation from...

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• Does Sound Affect Communication? A Conversation with David Tyler - Part 1

  “Communicating is something at surface level: we’re communicating, here’s the words, blah, blah, blah, blah, blah. Okay, go, see it. That’s the message, right? But what you want is meaningful interaction. There’s a quote in my book, and I could read it for you in a minute, but the idea is to shift from transaction to transformation. I could give you all kinds of data, but it’s not going to transform you. It’s not going to inspire you to do something different.” – David Tyler This episode’s guest is a media and communication coach who’s passionate about helping people connect. He believes communication is the key to breaking down barriers, building relationships, and solving problems, whether at work, home, or in life. His mission is to inspire others to communicate with empathy, understanding, and respect while keeping it practical and actionable. He’s also a sync music composer and a voice talent widely recognized as the network voice of CTV News in Canada and dozens of other brands worldwide.His name is David Tyler, and what he has to share about communications is particularly important, especially now. If you’re looking for ways to make a deeper connection with the people around you, both in business and your life, this is definitely a conversation you’ll want to tune into. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. (0:00:00) - Journey From Music to VoiceoverWe start the conversation off with a look back at David’s early memories of sound, and the surprising comfort he found in the sound of thunder as a child. “As the storm was coming,” he recalls, “the wind started pushing into the house and as it was going, the wind would be gushing out, but I would hear that sound of thunder, and that is the answer to your question. That sound of thunder, you know, to me means safety.” He tells us about his start in music, and what inspired his career in radio. “We were writing songs and stuff and my music teacher at the time,” he says, “had these things on the wall. It says careers that you could do as a musician and one of them was radio DJ. So that’s when I started to think maybe that would be a way to still use my love of music, but make a sort of living.”(0:14:43) - The Role of Brand VoiceOur discussion turns toward voice branding and “signature” voices, such as David’s work as the voice of CTV News over the past fourteen years. “In the old days, there were guys, [and] fewer women now that I think about it, but there were people who were signature voices, and when you got that signature voice to be the voice of your brand, it was a major coup.” We talk about such iconic signature voices as Mason Adams as the voice of Schmuckers and James Earl Jones as the voice of CNN, and David shares his seven “colors” of the voice. “I think most voice teachers only teach four,” he explains, “but I teach seven and I’ll go through them quick. These are the colors of the voice: pitch, pace, prosody, timbre, and tone, which are often confused together, volume. And the best one is silence.”(0:24:14) - The Art of Transformative CommunicationThe first...

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• Effective Leadership Through Sound Connections: A Conversation with Jem Fuller - Part 2

  “And to bring it back to sound, I find this is also fascinating, when we put things on vibration. So yes, your thoughts are powerful. And when you think something, but you also speak it or sing it, when you put it on vibration, you bring it into the physical world amplified, and word is powerful. If you ask the Indigenous Australians, the Aboriginals here, they tell you, the wise ones tell you that they sang the world into existence.” – Jem Fuller This episode is the second half of my conversation with international coach and retreat facilitator Jem Fuller as we discuss why having a big ego isn’t always a bad thing, the surprising links between sound, physics, and the Aboriginal Dreamtime, and how language itself first evolved from music. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. (0:00:00) - The Power of Sound and EgoThe second half of our discussion begins as we talk about Jem’s strategies for handling the stress and overload of social media, including just taking a deep breath. “You know,” he says, “it’s like a release of energy and if you’re starting to feel a bit, you know, elevated or a bit anxious, then a big sigh can be really, really helpful.” He explains why our minds are instinctively drawn to protect the ego, and why a “big ego” isn’t necessarily a bad thing. “A big ego doesn’t just mean that you’ve got a superiority complex where you think you’re better than you are,” he explains. “To be able to... step up and say, ‘Yes, I’ll take the lead,’ there has to be some sense of, you know, ‘I can do this.’”(0:05:09) - Discovering Authentic Leadership Through Core ValuesWe talk about ways to get in tune with your ideal leadership role, and ways to figure out just what sort of leader you are at the core. Jem suggests imagining someone delivering your eulogy: “What would you really hope to hear them say when they’re describing your character? And you write those words down Kind, generous, open-minded, loving, patient, caring, hardworking, whatever it was for you Write those words down. The words you’ve written down are your core values.” We discuss the physics and philosophy of sound and the link between ancient beliefs and cutting-edge science. “The mountain only existed when we sang about it,” he says about Aboriginal beliefs. “And quantum physics also has a similar kind of thing with this that certain things only become when we observe them and language them, you know. So words are powerful, and that’s part of the reason affirmations work.”(0:16:11) - The Power of Connection Through SoundAs our conversation comes to a close, Jem shares his thoughts about the power of sound to connect us to one another on a deeper, more personal level. “You don’t need to intellectualize the sound of a major chord,” he explains. “It just immediately feels like it feels.” We discuss the untapped potential of that sonic connection we all share and look at the latest studies on the age-old mystery of which came first: human speech or human music. “Before language,” Jem tells us, “before words, we had the embouchure characteristics to sing or to...

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• The Power of Communication and Sound: A Conversation with Jem Fuller- Part 1

  “When I’m in there working with leaders, it’s around communication, and how do they communicate initially with themselves? What’s that like? And then with the people around them, because without communication, communication underpins our ability to be successful in anything that we do. When I say successful, I mean to, you know, to get the results we’re hoping to get. And whether that’s in a personal relationship and the result is love and harmony and connection and rapport, or whether that’s in a professional context and the, air quotes, ‘result’ you’re wanting to get is to have a team of people that flourish and thrive together and do great things, our ability to communicate is really underpinning all of that. So, it’s more important than most people give it time or consideration. And I think because communication is so fundamental, it tends to get overlooked a little bit.” – Jem Fuller This episode’s guest has lived a colorful life, from barefoot backpacker to corporate leader, from fire dancer and traditional tattooist to kindergarten teacher and motorcycle courier, from masseuse and reflexologist to laborer and travel consultant. For more than twelve years, he has run his own executive leadership coaching practice and international retreat company in the Himalayas, Bali, and Australia. He’s a dedicated partner and father who loves surfing and meditation, the author of the award-winning book The Art of Conscious Communication, and a TEDx speaker on YouTube.His name is Jem Fuller, and our talk will offer tips for better communication, discuss his experiences with sound, and explore how sound can make the world a better place for us all. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. (0:00:00) - The Power of Communication and SoundOur conversation starts off with a look at Jem’s life in Australia, including his very first memories of his musical family. “As a young person from forever,” he recalls, “you know, from a baby right through, I would quite often be going to sleep to the sounds of a capella harmonies.” We talk about his admission to the National Institute of Dramatic Art and his early work as a television actor. “I thought, ‘Wow, I’ve made it. I was a twenty-year-old thinking I’m going to be famous, I’m going to be a Hollywood star, you know,” he says with a laugh. “Yes, at 53, I’m glad that didn’t happen.”(0:10:35) - Musical and Energetic CommunicationThe topic turns to the power of voice, sound, and its role as physical vibrations in the universe, and to the possibilities revealed by a moment of expanded consciousness in Rajasthan, India. “It wasn’t an out-of-body experience per se,” Jem explains. “I still felt in-body, but I felt embodied with everyone in that room, the music, and all the people, and it was quite a spiritual experience.” We discuss the cultural context of sound and just how much of what we think of as melody and music can depend on what we’re used to hearing. “It just seems really fascinating to me,” he adds, “how it can create a communal experience, whether it’s music that we’re familiar with or music we’re not familiar...

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• Strategies for Captivating Your Podcast Audience: A Conversation with Arielle Nissenblatt - Part 2

  “I am a huge advocate for trailers for podcasts for a number of reasons. I can talk about the marketing aspects of it, but first, let’s do the content. So, I think they should be short. And the reason I say I think, even though I claim to be an authority on this topic, is because there is no right and there is no wrong. You can do whatever the hell you want and that’s the beauty of podcasting. However, I think that they should be between thirty seconds and ninety seconds, something quick to whet the appetite of a potential listener. Bare bones, what they should say is your name, your show, when it’s dropping, why you’re making it, who it’s for. When in doubt, you can spoon-feed your listeners everything they need to know about your show via the trailer. If you have more time, more resources, more money probably, you can get a little bit more creative with it, but at the very least, it should have the above elements.” – Arielle Nissenblatt This episode is the second half of my conversation with podcasting expert and founder of EarBuds Podcast Collective Arielle Nissenblatt as we talk about making a first impression with podcast trailers, whether video or audio previews make a bigger impression on young listeners, and how, when it comes to driving audience engagement, brutal honesty can sometimes be the best policy. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you’re getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I’d love to feature your review on future podcasts. (0:00:00) - Podcast Trailer Length and Visual ElementsArielle and I continue our conversation with a look at podcast trailers, and how effective they can be for grabbing the audience’s attention right from the start. “So you can upload that, make sure your feed looks good, make sure you are findable on all the podcast listening apps,” she explains. “You can start even sending people to your show to subscribe or to hit the follow button, even leave ratings and reviews before your show launches.” We discuss whether YouTube is the new kingmaker for podcasts and the perils of betting too much on a viral video. “You use all the right hashtags, you use all the right captions and you try to hit the algorithm,” she tells us. “You might not hit the algorithm and that’s okay, but it also could be really demoralizing and you just spent a lot of money or a lot of time.”(0:06:55) - Podcast Promotion and Visual ElementsWe compare how well video clips and audiogram snippets perform on YouTube, and Arielle shares tips on making the most of video in an audio-first format like podcasting. “If you don’t record video, or if you want to make a video element of your show without recording video real faces,” she says, “you can still have a video element. You can go to Descript, you can go to Adobe, you can go to a lot of different places.” She shares different strategies for monetizing a podcast, and how to know when a show’s ready to start offering paid subscriptions. “One way to tell,” she explains, “is if you ask your audience for ratings and reviews and you don’t get any, and it’s like pulling teeth to get them to do anything. You’re probably not going to get them to pay you money to continue making your...

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