Behind the Craft

Teresa is a well-known product coach and author who runs her entire life and business using two Claude Code terminals and a note taking app. It was genuinely mind blowing to watch her use Claude Code to manage her to do list, delegate her research, and write content.Teresa and I talked about:(00:00) Why Teresa uses Claude Code to run her life(03:00) Live demo: The "today" command that builds Teresa's daily to do list(07:00) Working with Claude Code to brainstorm tasks and ideas(14:00) Live demo: Writing a blog post together using plan mode(21:00) How Claude does SEO keyword research for blog posts(26:00) Why Teresa still writes every word herself (but 10x faster)(30:00) Pro tips to manage context so Claude doesn't "get dumber"(36:00) The 3-layer context system: global, project, and reference files(44:00) 3 tips to get started with Claude Code without feeling overwhelmedThanks to our sponsors:Optimizely: The agent orchestration platform for marketing https://www.optimizely.com/ai/Get the takeaways: https://creatoreconomy.so/p/build-your-personal-os-with-claude-code-teresa-torresWhere to find Teresa: LInkedIn: https://www.linkedin.com/in/teresatorres/Website: https://www.producttalk.org/📌 Subscribe to this channel – more interviews coming soon!

Yana is Head of AI at Amplitude and a good friend. We had some real talk about how to stay scrappy inside a big company, including how to avoid decision by committee and endless internal debates. Yana also demoed her favorite AI workflows to triage her emails and aggregate customer feedback. I think you’ll love our banter 😅Yana and I talked about:(00:00) "By the time you've debated 2 ideas, I've already shipped 10"(03:21) Think "how would I run this company?" not "what's my job?"(05:22) Why we banned decisions by committee(08:25) Cross-functional now means doing the work, not coordinating it(11:22) Why frustrated users can become your biggest advocates(15:19) Live demo: Using ChatGPT Atlas to triage emails and defuse emotional ones(24:38) AI is still terrible at prompting (and what you can do about it)(28:48) Live demo: Combining qualitative feedback with quantitative data(37:38) Why AI analytics is lagging (and what needs to change)Thanks to our sponsors:Optimizely: The agent orchestration platform for marketing https://www.optimizely.com/ai/Get the takeaways: https://creatoreconomy.so/p/a-founders-playbook-for-shipping-10x-faster-with-ai-yana-welinderWhere to find Yana: X: https://x.com/yanatweetsWebsite: https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economy📌 Subscribe to this channel – more interviews coming soon!

As VP of Alexa, Daniel builds product for 600M Alexa devices. He had a great answer to my tough question: “Why has it taken so long to add AI to Alexa?” and then gave a live demo of what an AI-powered Alexa looks like. We also had a great chat about how to apply Amazon’s working backwards process to build useful AI products.Daniel and I talked about:(00:00) The real reason Amazon delayed adding AI to Alexa(03:21) Live demo: Alexa uses AI to book Warriors tickets under $100(09:21) Which AI model(s) power Alexa behind the scenes?(11:50) How to build AI products using Amazon's PR/FAQ process(18:30) Speed vs quality: When to ship fast vs when to wait(23:00) Why Amazon pairs "invent" and "simplify" together(26:00) The future of AI voice assistants beyond your homeThanks to our sponsors:Amplitude: See all your feedback in one place https://amplitude.com/ai-feedback?utm_campaign=fy25q4-ai-feedback-launch&utm_source=newsletter&utm_medium=organic-social&utm_content=creator-economyLinear: The best platform for AI agents https://linear.app/partners/behind-the-craftGet the takeaways: https://creatoreconomy.so/p/an-inside-look-at-what-alexa-can-do-with-aiWhere to find Daniel:X: https://www.linkedin.com/in/danielrausch/Website: http://alexa.amazon.com/📌 Subscribe to this channel – more interviews coming soon!

Xinran is a top AI instructor who has taught 100s of product teams how to design and prototype with AI. He shared 5 practical techniques to avoid generating AI slop — from side-by-side exploration to reverse prompting to component libraries — that you can start trying today. If you want to level up on AI prototyping, this is a must watch.Xinran and I talked about:(00:00) The 5 gaps in vibe coding that lead to generic designs(04:28) [Step 1] Custom GPT generates perfect specs before prompting(12:04) [Step 2] Magic Patterns canvas for side-by-side iteration tracking(15:56) [Step 3] Inspiration command generates 4 unique designs instantly(20:45) [Step 4] Mix-match components across prototypes with Subframe(24:10) [Step 5] Toggle between AI mode and manual design editing(28:34) Reverse prompting: Make AI extract your design system(32:19) Pair component libraries with instructions to avoid AI slopGet the takeaways: https://creatoreconomy.so/p/a-proven-5-step-system-to-prototype-apps-with-ai-xinran-maWhere to find Xinran:Newsletter: https://designwithai.substack.comLinkedIn: https://www.linkedin.com/in/davidmaxinran/📌 Subscribe to this channel – more interviews coming soon!

Tanay is the CEO and co-founder of Wispr Flow, my favorite app to dictate to AI 10x faster than typing. I asked him to do a live tutorial on how to get the most out of AI voice dictation, how his brain-to-text device reads your thoughts without speaking, and how he built an AI product that has 70% annual retention (unheard of!) by NOT focusing on ARR.Tanay and I talked about:(00:00) Why typing 5 hours a day is killing your productivity(06:29) Live tutorial: Using voice to draft emails, write code, and more(09:19) The brain-to-text device that reads your thoughts without speaking(16:24) How to teach Wispr Flow your writing style across every app(22:05) Why Tanay studies gaming instead of software for inspiration(29:03) "I told my board: We're killing ARR as our North Star metric"(31:36) Why "agents" is the dumbest term in AI (and what matters instead)(35:55) What motivated young Tanay to steal his mom's laptop to code Thanks to our sponsors:Bolt: Create stunning apps and website with AI https://bolt.fyi/peter-yangLinear: The best platform for agents https://linear.app/partners/behind-the-craftGet the takeaways: https://creatoreconomy.so/p/full-tutorial-how-to-use-voice-ai-to-write-and-code-faster-wispr-flow-tanay Where to find Tanay:LinkedIn: https://www.linkedin.com/in/tankots/Get Wispr Flow: https://ref.wisprflow.ai/peter-yang📌 Subscribe to this channel – more interviews coming soon!